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Kroger's Selling Food and The Dining Table, Too

Scott Olson, Getty Images

If you happen to live in the vicinity of Frisco, Texas, and feel like picking up some staples like milk, bread, eggs and a sofa, you're in luck. Tomorrow Kroger Marketplace is opening up a new 123,000-square-foot store that greatly expands upon the products the supermarket typically sells.

Not only will it house the usual food products and pharmacy, this Kroger's will also sell home furnishings like dining room sets, bookshelves and lamps. Oh, and if on the way out you suddenly experience the urge to splurge on a diamond pendant or pick up an engagement ring, a Fred Meyer Jewelers is conveniently located at the front of the store. (It turns out that Kroger, the country's second-largest grocery chain, also owns the Fred Meyer Jewelery chain, which happens to be the nation's third-largest jewelry retailer).

Gary Huddleston, consumer affairs director for Kroger, tells Slashfood, "Our Kroger Marketplace store brings the best of a Kroger Signature store, which includes over 400 organic and natural food products, plus home furnishings, furniture, toys, jewelry, and more, to Frisco."

The new superstore is Kroger's answer to other companies in the area that have been expanding their inventory, like Target. According to the Dallas Morning News, the local Targets are continuing to enlarge and offer more food stuffs like fresh meat.

Sounds like this Kroger's tweaked an old adage: They may not have the kitchen sink, but they have everything else, including some nice blenders and toasters.

Filed Under: Business

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Reader comments (Page 1 of 1)

Mike

1-21-2010 @5:57PM Mike said... There is one where I live with the same thing - been there for a while now... Fred Meyers, furniture when you walk in, a pretty awesome dinning area inside, Starbucks. Pretty crazy for a Krogers.
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lwarzy

1-21-2010 @7:09PM lwarzy said... This isn't really news around here... SW Ohio... we've got quite a few Kroger Marketplaces. They started adopting that particular store model after they acquired the Fred Meyer stores awhile back.
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Gary

1-21-2010 @7:09PM Gary said... Sounds like the HEB stores here in Houston...
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RM

1-22-2010 @12:09AM RM said... Fred Meyer had been a chain here in Portland OR for decades before they got bought by Kroger. The local Freddies combine groceries with household items, electronics, clothes, jewelery, a bank (Chase), etc. Sounds like Kroger is expanding that concept to some of their other stores nationwide.
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Cyn

1-22-2010 @11:22AM Cyn said... Meanwhile, my local krogers in DFW has overcrowded their aisles with a starbucks and sushi bar, extra aisles stuffed onto the ends of other aisles and walkways, stuffed with appliances, pots and pans, kitchen gadgets and more, with hardly enough room to pass a cart thru- the worst part for me is that all of this does not allow for a polite passing of other shoppers. You must wait your turn to get around the clutter, and god forbid you actually need to look at or pick up an item.

I love Krogers, but find myself shopping alot of other stores that don't remind me of an unorganized warehouse (aka Walmart)
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champ101

1-24-2010 @1:16AM champ101 said... Don't have any Walmarts like that where I'm from. The new stores and remodeled ones don't have stackbases down the main aisles anymore.

Steven Ruza

1-22-2010 @5:31PM Steven Ruza said... I bought my dining room set at Kroger and love it! Ive had it for 4 years now. - Steven Ruza
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Greenfroggiexx

1-23-2010 @8:24PM Greenfroggiexx said... From Houston most all Krogers sucks badly in customer service and quality. Ever since HEB stores open they have better service and the freshness in foods. Most HEB stores already opened stores with furniture and kitchen essentials. Krogers just started late in doing that...
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Rae

1-24-2010 @5:46AM Rae said... Greenfroggiexx,
The Kroger in Magnolia, Tx. sucks in service-almost non-existent-and quality. I go around the corner to Walmart-one should not expect a lot of service from Walmart. The prices are a lot better at Walmart which in this economy is enough reason to switch.

eliza

1-23-2010 @8:25PM eliza said... I bought my reclining sofa at Kroger. Not what I was originally looking for, but now I love it...especially the price.
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U mustacrawledfrom Underarock

1-23-2010 @9:43PM U mustacrawledfrom Underarock said... what planet is this writer from ? my god man, I live in phoenix arizona, all fry.s (kroegers) have sold everything from aboveground swimming pools to barbecues to patio furniture to household tables and chairs for at least 9 years now here.
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Bruce

1-23-2010 @9:46PM Bruce said... Most Kroger stores are just basic ho hum stores; service departments with no service, reallyh medicore bakeries of mostly frozen products, and meat thats like road kill -- i doubt whole foods is worried
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Dominique

1-23-2010 @10:22PM Dominique said... We have Kroger and Publix in the Southeast and both are GREAT in their own ways. I probably shop at Publix a little more just because there are more of them here but I LOVE KROGER stores. I wish ours offered the furniture & jewelry but they don't. Sometimes in the summer, they have patio sets but that's all.
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Steven R. Russell

1-23-2010 @11:32PM Steven R. Russell said... God is Blessing!
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Jan

1-24-2010 @12:32AM Jan said... My local Kroger's, in the Atlanta area, have nothing like the above mentioned stores....a few potted plants outdoors, occasional bank indoors and the rest a typical grocery. Makes me wonder if there will be design changes to the stores here, as there's no room to add more kiosks inside. Alot of the supermarkets in Europe have had this concept for at least 30 years...much like Wal-mart, but different floors for different necessities...ie. clothing, lower level etc. We're just catching up!
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Loveinmygift

1-24-2010 @4:01PM Loveinmygift said... My hunny got me an x=mas gift from the Fred Meyers Jewelry place at the Krogers in Richmond, TX. I now will shop at the place because their stuff is awesome and affordable there! I love that place and Iove my gift. Thanks Baby!
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pay attention

1-24-2010 @2:05AM pay attention said... Fred Meyer started out in Portland, OR in the 1950's as just a food store. As Fred opened more stores around the metro area, he started expanding into just about all you will find in your average Target, K-mart, Wallmart, etc... With a full service food/grocery department. The old man was way ahead of the curve on this concept. He died in 1978, and his company went public shortly there after. This was a smart acquisition for Kroger, as FM acquired Ralph's, Smith's/Smitty's, QFC and others in the mid 1990's, hepling to make it the 2nd largest retailer in America.
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17 Comments / 1 Pages

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