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New England Confectionary Company
Sweethearts, the chalky, pastel heart-shaped candies with imprinted expressions of love, have become as synonymous with Valentine's Day as Cupid himself. Love or hate them, the tiny conversation hearts mean it's time to profess your feelings.
With more and more people turning to social media outlets like Facebook and Twitter to do so, the newest message to appear on New England Confectionary Company's (NECCO) Sweethearts this Feb. 14 will be "Tweet Me."
"It's a recognition that society is changing the way to say, 'I love you,'" Jackie Hague, vice president of marketing at New England Confectionery, told USA Today.
The new "Tweet Me" phrase was the most-suggested option in an online survey that Sweethearts conducted last year.
In addition to "Tweet Me," there are 79 other phrases in use this year, including "My Boo," "Text Me," "Love Bug" and the oldie-but-goodie "Be Mine."
Along with the new sayings, the conversation hearts will come in new flavors: green apple, blue raspberry, lemon, strawberry, orange and grape.
Slashfood says "Tweet Me" too -- become our follower!
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1-21-2010 @11:20AM cathy said... Wow! valentine candy goes more or less into the high tech world. I remember as a child, laboring over who I would give what candy message to. I don't even really remember actually eating them though. http://newsy1.wordpress.com
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1-21-2010 @2:01PM Aquagrrl said... Have you tried the new ones yet? They taste horrible! Cute phrases or not, they completely ruined the candy.
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1-21-2010 @2:55PM daryn said... just make sure to get the regular kind. The "tarts" and the chocolate ones are gross.
1-24-2010 @9:10PM Amy said... I love how the ones pictured have the sayings neatly stamped in the middle of the heart. I bought and bag and the sayings are all half missing - stamped up at the top or the bottom or the side with half of it missing.
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