Axel Schmidt, AFP/Getty Images
"Naked Chef" Jamie Oliver broke down and cried when many residents of the fattest city in America shunned his efforts to transform them into healthy eaters.
The TV star got the cold shoulder from people in Huntington, West Virginia, who didn't hide the fact that they wanted nothing to do with the crusade he's on in his new show Jamie Oliver's Food Revolution, the U.K.'s Daily Mail reports.
More than half the residents in Huntington are obese, but that doesn't mean they were receptive to help or advice from the British celebrity chef about how to eat better. Many refused to listen or participate during filming of the series.
"They don't understand me. They don't know why I'm here," the 34-year-old Oliver said, sobbing.
Some members of the local media were unapologetic about the community's strong resistance to Oliver and suggested he should have stayed away.
"We don't want to sit around and eat lettuce all day," said one radio announcer. "I don't think Jamie has anything that can change this town. He can try all he wants."
"Jamie is normally so upbeat, but the scale of this challenge got to him. Everywhere he turned, he was faced with obstacles," a production source told the U.K.'s Sun. "People were outwardly hostile to some of the ideas he put forward. He thought at times of packing the whole thing in."
In another instance, father-of-three Oliver was shocked and frustrated by the failure of a group of schoolchildren to properly identify tomatoes -- mistakenly thinking they were potatoes, the Mail reports.
Food Revolution, based on Oliver's British show Jamie's School Dinners, will air on ABC on March 26th.