Photo: cbcastro, flickr
Jasmine rice is soft, fragrant and – much to the consternation of U.S. rice growers – impossible to grow in the nation's rice-producing regions.
"Maybe you could grow it in South Florida or South Texas," theorizes Steve Linscombe, senior rice breeder and director of Louisiana State University's rice research station. "But even if you could, the yield potential is very low."
Linscombe's spent the better part of two decades developing a homegrown alternative to the phenomenally popular Thai strain of jasmine rice. After a successful test run in 2009, farmers are planning to plant thousands of acres of Jazzman rice this season.
"We think we're going to get this rice exposed to a lot of new customers," Linscombe says. "I've been using it personally for three years. We cook jambalaya, gumbo, rice and gravy with it."
Jasmine rice got hot in the 1970s, Lipscombe says.
"At the end of the Vietnam War, we had a pretty substantial influx of immigrants, and this is their preferred type of rice," he explains. "Then other people started buying it and really liked it."
Trying to replicate the distinct aroma of jasmine rice was one of the toughest challenges Linscombe's team faced.
"The aroma is difficult," Linscombe says. "One thing we're not claiming is that this is as aromatic as imported rice, but we think it's pretty close."

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1-14-2010 @6:29PM Katharine said... Is this a hybrid or is it genetically modified?
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1-14-2010 @8:23PM WendyBelle said... Good question!
1-14-2010 @11:04PM r bearfield said... stay away from the above lonely woman, she has a std and has no problem sharing it.
1-14-2010 @8:39PM Beaglegirl said... That is what I would like to know! If it is a genetic construct I wouldn't even try it, but if it is a hybrid I would be happy to give it a go. I love rice, and use it a lot as a replacement for other dietary starches. My kids grew up eating rice cooked in broth with other spices thrown in as a side dish and a quick meal when you just feel hungry but don't know what to make. We love Basmati rice because it smells like popcorn and tastes like it is buttered even before you add anything to it.
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1-15-2010 @8:15AM Bob said... You raised a very good question Katharine. If Monsanto is behind it, you can be sure it is genetic. I won't buy it until I see the specs on it.
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1-14-2010 @10:08PM mikey said... you know this is G.M. ..thats why it was nt mentioned..everything will soon be G.M. ..so scary so demonic..welcome to the NEW WORLD ORDER! God help us !
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1-14-2010 @10:31PM EMlLYAVA said... Think of it this way....The world population is at over 6 billion and the 'World Health Organization" wants the planet down to 5 bilion by 2100. What better way to sterilize people then by food.
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1-14-2010 @10:49PM Mitzi said... Actually I work for the AgCenter and it is a hybrid, not genetically modified.
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1-14-2010 @10:52PM Ian said... Everyone who thinks that GM crops are necessarily bad is ignorant of the actual methods and dangers of GM crops. Genetic modification is the same thing that happens when hybrids are created, only it is planned. Of course, there are unintended consequences for some of the modifications, but a GM crop is not necessarily inherently dangerous. Also, this garbage about New World Order, demonic crops, and sterilization via food has to stop. Please do not spread stupid comments that are ignorant and devoid of all fact, persisting only via bias and idiocy.
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1-19-2010 @10:07AM Elizabeth said... Hear hear!
1-15-2010 @11:43AM amavel said... The best rice in the world comes from Northeast Thailand (Isaan) I know because I am there now. I cannot eat anything else anymore. There is nothing like the smell of Thai rice.
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1-15-2010 @8:43AM bob said... You better hold onto your horses there, my friend. You better check out Monsanto. they are genetically engineering seed for the farmers, and it's more widespread than you can imagine, including overseas where the seed has not been altered for generations. They have seed that will only produce one season, and the farmer has to buy more, and also they are experimenting with spermicide seed with the help of the US Government. You really would be scared to death if you knew the truth about these organizations. They do have an agenda.
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1-15-2010 @3:18PM Ian said... I know about Monsanto, Bob. I am an AP student who just did a project on them. I agree that they have ethical problems, but it is not that the GM crops that they sell only last one year. It is that farmers sign a contract saying that they will not save the seeds, pursuant to 35 U.S.C. ยง 101.97, a utility patent law, despite the fact that the PPA and PVPA provide for saved-seed and research exemptions. Read up on the Monsanto vs. Percy Schmeiser case. It specifically says that the reason that they were sueing him was that he saved and replanted the seeds. If the seeds were sterile or if there were no seeds, how did he have a crop for them to sue over?
1-19-2010 @3:21PM splayfoot said... It's good to see the interest in new rices, yet the irrational fear of this rice being a transgenic is disappointing. I'm certain the reader comsumes so-called GMOs daily, as does much of the world.
Jazzman IS NOT a hybrid or a transgenic. It is a conventionally bred line, just like all other US rices grown for consumers.
Regarding the ignorance Bob just revealed, hybrids also cannot be grown but for one season, and they are "conventional' , non-GMO and have been grown for decades. Also, plants do not produce sperm- animals do. Plants produce pollen, the control of which is necessary to make a cross pollination. Cross polloination is used to produce new varieities of nearly every crop, from orchids, to corn to rice. In corn, for example, they used to cut the male part (tassels) off, to allow for cross pollination. Newer genetically male sterile lines are now used, all natual, made possible by the keen observation of naturalists- people who believe in evolution and actiually have studied and devoted their efforts to food production and understanding nature.
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