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Karen May, spokeswoman for Gatorade, told the Associated Press that the company did not produce the labels, nor would she reveal whether the bottles held actual Gatorade.
"Our primary concern is the safety of our consumers and the integrity of our products. We did not produce these labels so any consumers who finds these bottles is asked to return them immediately to the store manager," May told Slashfood. She said the company has received no reports of illness and believes it was an isolated event.
An e-mail address on the fake label belonged to Jason Kay of Longmont, Col., 9 News reported. He says was involved, but called the "Unfaithful" labels a friend's "pop art" project. Kay said his friend did not want to be contacted. "The artist wants to remain anonymous because there are similar future projects in the works."
Kay told 9 News he and his friend planted about 1,000 bottles in the Denver area. Some, numbered one to 100, were part of a "collectors edition." He would not say how much the stunt cost to pull off, nor would he say whether Gatorade knew his friend's identity.
The FDA's Office of Criminal Investigations is investigating whether the situation qualifies as a tampering or adulteration case, 9 News reported.
FDA spokeswoman Siobhan DeLancey told the AP the agency doesn't confirm or deny investigations, but the Huffington Post reported the agency considers it an "isolated incident."
Who would have thought we'd be looking to Colorado for the next wave of pop art? Slashfood wonders if this renegade artist could do to sports beverages what Andy Warhol did to a can of Campbell's soup.
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1-12-2010 @8:40PM Kimberly said... Love the kids' initiative and their efforts to put forth their opinion regarding a sport hero's dispicable behavior. It would appear they don't agree with his behavior, otherwise the label would had something with a more positive connotation, such as "satisfaction"... LOL!!
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1-12-2010 @9:52PM ANGELA said... Freaking hilarious..great job guys!!! Dont stop now,keep going with your projects!
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1-12-2010 @11:43PM Marsha said... I bet he thought it was safe to come out of hiding. Boy, not even an earthquake in Haiti can take the focus off of Tiger.
1-13-2010 @2:55AM bree said... The stunt is sort of funny but if you don't want to be contacted, why put an email on the label? This "misbranding" or "rebranding" a commercial product will not likely go over well with the lawyers at Gatorade who I'm sure are working on some sort of legal action. Not to mention how it is all to similar to the replacement of contaminated bottles of Tylenol on the shelves back in (I think) the 80s. Yes it was funny...but not really too bright.
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1-13-2010 @3:05AM Greg said... "They Planted 1000 bottles in stores"? How the H3LL did they do that? That's pretty damn scary if you ask me. So your telling me that anyone can plant 1000 bottles of a drink ( That could be tainted by terrorists), in a US store, and the only reason anyone notices is because its about Tiger Woods? Everyone who reads this should be terrified.
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1-13-2010 @3:27AM anna said... Hi All, This just makes me sic. I will sat it again. TIGER WOODS IS THE GREATEST GOLFER N THE WORLD, AND HAS BROUGHT GOLF BACK TO LIFE AS WELL BROKE THE AFRICAN BARRIERS IN THE WORLD. This AD makes me sic LOOK at all the Millions n Billions he has made for these companies. I will no longer nor my 100's of 1,000.00's of friends will but or even think twice. Ban All Companies that have let him go. Shame on U dirty b*******. I wonder whats n your secret closet. Guess what it will come out... Gatorade U should b ashamed, to further hurt the GREATEST GOLFER N THE WORLD BUT HIS FAMILY 2. TIGER DESERVES A PUBLIC APOLOGY 4 this not only for his sake but his family's and the PGA. So sad we have all this judgment going on yet everyone is suddenly perfect (NOT ). Leave this man and his family ALONE!!
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1-15-2010 @3:25PM Cat said... Anna, tiger is SO NOT the best in the world also if you want people to take you seriously TYPE LIKE AN ADULT NOT A 12 YEAR OLD TEXTING. And how does this make you sick but what tiger did to his wife doesn't? Find some morals dear
1-13-2010 @4:20AM LINDA SMITH said... WOW!!!!!! I THINK YOUR IDEA ROCKED, THE ONLY SAD THING IS THEY WERE NOT IN THE AREA WHERE I LIVE,AND YOU PEOPLE OUT THERE SAYING POOR TIGER WOODS,HOW WOULD YOU LIKE YOUR DAUGHTER TO BE MARRIED TO SOMEONE WITH ALL THESE MISTRESS'S COMING OUT OF THE WOODWORK,AND DON'T THINK YOUR HOME FREE IF YOU DO NOT HAVE A DAUGHTER IT COULD HAPPEN TO YOUR SON ALSO,WHITE OR BLACK IF YOU ARE MARRIED YOU DON'T CHEAT,AND I'AM EVEN WILLING TO TRY TO SAVE A MARRIAGE IF IT ONLY HAPPENED ONCE,BUT THERE'S NO HOPE FOR A MAN THAT IS A SEX ADDICT MY PRAYERS ARE THAT HIS SOON TO BE X-WIFE FINDS SOMEONE THAT WOULD BE VERY HAPPY TO HAVE SUCH A BEAUTIFUL WOMAN BE HIS WIFE TIGER YOU REALLY NEED TO GET HELP!!!
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1-13-2010 @7:16AM octovus said... One would think that the whole 1,000 bottles things means that at the very least, low-level employees were OK with it, even if managers did not know. I think this is awesome, provided there was no implications for health whatsoever (that it was real unadulterated Gatorade, and that the bottles had not expired...if Gatorade ever really goes bad). Hope to see more similar, safe and harmless but fun and sarcastic, "incidents" develop!
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