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Pepsi Throwback Unveiled


Old-time soda aficionados and those curious to try something new have reason to celebrate in the New Year. Pepsi will be distributing a limited edition of Throwback Pepsi and Throwback Mountain Dew.

The Throwback contains real sugar instead of HFCS. HFCS stands for high fructose corn syrup--used to make all mainstream sodas (and lots of other foods, like ketchup) sweet. For those of us (i.e. nearly everyone) worried about calories, do not fear. Pepsi Throwback has the same amount of calories as regular Pepsi.

As BevReview.com notes, this conversion is remarkable news in the soda guzzling world because until now if you wanted a soda made with real cane sugar, you had to buy an import like Mexican Coke or wait until Passover for kosher for Passover Coke or Pepsi.

Throwback was first rolled out last spring for a limited period, and the response was so positive that PepsiCo Company decided to reintroduce the sodas for another restricted period.

"Pepsi Throwback and Mountain Dew Throwback feature natural sugar with a taste that gives consumers an idea of how the brands tasted back in the 60's and 70's," says Nicole Bradley a spokesperson for the company. "Consumers have told us that they enjoy taking a nostalgic trip back in time with these special retro versions."

Once again the fizzy beverages will only be available for a limited eight-week run which started on December 28th.

Not only will the taste be different but the look of the bottle has also been tinkered with. Gone is the smiling circle that currently graces Pepsi sodas. It will be replaced by a retro Pepsi logo as will the Mountain Dew bottles.

Related: Coming Soon - Pepsi with Real Sugar

Filed Under: Reviews, Drinks, News
Tags: mountain dew throwback, pepsi, pepsi throwback, PepsiThrowback

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Reader comments (Page 4 of 4)

Pepsiholic

1-05-2010 @2:27PM Pepsiholic said... I've been drinking Pepsi for over 40 years. This does taste so much better than the new stuff!!!
Reply

Bryan

1-05-2010 @3:29PM Bryan said... Dr. Pepper , sweetened with pure cane sugar, is available at the original bottling plant in Waco , as well as select HEB stores. (Central Market - Austin) People have forgotten the clean crisp refreshing taste of real sugar sweetened sodas. Corn syrup is slimy tasting, processed & unhealthy. I always stock up on Passover Coca Cola. Sadly, Dr. Brown's sodas are all sweetened with corn swill. Splenda sweetened Cel-Ray would be a welcome improvement.
Reply

SHIRLEY FAUBER

1-05-2010 @11:07PM SHIRLEY FAUBER said... DO THE MATH. HFCS IS A LOT CHEAPER THAN SUGAR, LIKE ALWAYS ITS ALL ABOUT MONEY, FORGET OUR HEALTH. IT DOESNT MATTER IF IT KILLS YOU AS LONG AS THEY MAKE ALL THE PROFIT THEY CAN. I DONT BUY PRODUCTS WITH HFCS IN IT, WE ALL NEED TO BOYCOT THOSE PRODUCTS AND I KNOW THEY WOULD GET THE MESSAGE
Reply

AW

1-06-2010 @2:00PM AW said... As a regular drinker of Dublin Dr. Pepper due to a corn allergy, Im was excited to try something new. Tastes great!
Im relieved this trend seems to be catching on. It works for me.
Reply

DanGarion

1-06-2010 @5:46PM DanGarion said... Get your facts straight before you write 'facts'. There are plenty of Cane Sugar sodas on the market other than Mexican Coke. Try visiting your local BevMo.
Reply

Tim

1-08-2010 @3:25AM Tim said... I was born in 1976 and was drinking Mt Dew by the mid to early 80's. Somewhere around 1987 they changed the glass bottles with the full foam wrapper (went around bottom) to the glass bottles with the half foam wrapper they began to taste different and I never really knew why because I was young and had girls and such on my mind. By the time they started putting it in plastic bottles the taste had totally changed and I stopped drinking it, I thought it was the plastic bottles (and it is partially) that was throwing the taste off, but really it was CORN SYRUP the whole time. My wife brought me a "throwback" twenty ounce Dew with the white label and I thought to myself "ahh no big deal" as I took the cap off ready for a sip...."man that was oddly familiar, sweet...smooth" I thought to myself as I took in the first drink. It takes me back to when I was young in a small way, such a stupid thing that a fizzy drink can do this. Anyway I say bring back the glass, keep the sugar and I will be a customer again....unless Coca'Cola beats you to it ;)
Reply

Steve Tanner

1-08-2010 @4:06PM Steve Tanner said... This is Steve Tanner from BevReview.com, linked above.

Just some clarification on some of the comments... Pepsi/Dew Throwbacks have always been sweetened with a COMBINATION of beet and cane sugar, both last year's release and this new iteration.

The formula for Pepsi Throwback is the same for the December 2009 release as was used in the April 2009 release. However, the formula for the rerelease of Mountain Dew Throwback has been changed (it's more in line with the current HFCS Dew flavor vs. the vintage flavor that was found in the first Throwback release): http://www.bevreview.com/2010/01/07/mountain-dew-throwback-december-2009-rerelease/

Finally, it should also be noted that Dr Pepper has worked out a deal with the Pepsi bottlers that actually produce their stuff in various markets to make a sugar-sweetened version of their product, called "Heritage Dr Pepper". It's only available in markets where Dr Pepper bottling is handled by Pepsi, most likely because they are tapping into the same sweetener source as Pepsi is using for the Throwback releases: http://www.bevreview.com/2009/12/14/coming-soon-heritage-dr-pepper-with-sugar/
Reply

Parker

1-16-2010 @8:49AM Parker said... I think with all the corn that is being used for fuel and the cheaper pricing of sugar that Pepsi should just make the decision to go with natural sugar and get rid of HFCS in all their products. Sugar may be bad for some but HFCS are bad for everyone. I personally believe that along with the over processing of foods that the addition of HFCS as a sweatner instead of sugar has had a huge impact on the massive increase in obesity of this country.
Reply

68 Comments / 4 Pages

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