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Old-time soda aficionados and those curious to try something new have reason to celebrate in the New Year. Pepsi will be distributing a limited edition of Throwback Pepsi and Throwback Mountain Dew.
The Throwback contains real sugar instead of HFCS. HFCS stands for high fructose corn syrup--used to make all mainstream sodas (and lots of other foods, like ketchup) sweet. For those of us (i.e. nearly everyone) worried about calories, do not fear. Pepsi Throwback has the same amount of calories as regular Pepsi.
As BevReview.com notes, this conversion is remarkable news in the soda guzzling world because until now if you wanted a soda made with real cane sugar, you had to buy an import like Mexican Coke or wait until Passover for kosher for Passover Coke or Pepsi.
Throwback was first rolled out last spring for a limited period, and the response was so positive that PepsiCo Company decided to reintroduce the sodas for another restricted period.
"Pepsi Throwback and Mountain Dew Throwback feature natural sugar with a taste that gives consumers an idea of how the brands tasted back in the 60's and 70's," says Nicole Bradley a spokesperson for the company. "Consumers have told us that they enjoy taking a nostalgic trip back in time with these special retro versions."
Once again the fizzy beverages will only be available for a limited eight-week run which started on December 28th.
Not only will the taste be different but the look of the bottle has also been tinkered with. Gone is the smiling circle that currently graces Pepsi sodas. It will be replaced by a retro Pepsi logo as will the Mountain Dew bottles.
Related: Coming Soon - Pepsi with Real Sugar
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1-04-2010 @6:26PM jobias said... Given that Canada does get soda made with sugar and the close proximity between the Canadian plants to the American border, I wonder if they simply redirected shipments bound for the Canadian market and gave them a re-badging. Seems like it'd be cheaper than temporarily re-purposing their American plants.
Stop stealing our delicious delicious soda! :O
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1-05-2010 @1:00AM Esoterikal said... I wish I didn't have to disagree with you, but every bottle of Pepsi/Coke/etc. that I've inspected here in the great white north has listed glucose-fructose (AKA HFCS) as an ingredient. I've taken HFCS out of my diet which means I have to look farther afield for real sugar sodas.
When I heard about the throwback Pepsi I was very excited but it never made it to my part of the country, and I'm not sure it made it north of the border at all. Hopefully it will be different during this run, and possibly they'll realize that they're missing out on a market that seems to be growing.
1-12-2010 @6:44PM Tim Olsen said... If you want to go throwback bring back the bottles (16 oz. 8 pack) that would be throwback.
1-04-2010 @8:19PM Aaron said... Not sure about now, but when this came out last year it was made with beet sugar, not cane sugar. If the re-release is cane sugar, great, but the beet sugar version was pretty bad.
Pepsi Natural, which was made entirely from natural ingredients (cane sugar, caramel, sparkling water, etc) was much, much better. I'd like to see them bring that out permanently.
Until then, though, sodas are off my menu.
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1-05-2010 @12:07PM Melisa said... I like Pepsi Natural too and I have not seen it in the store where I was buying it. Did they discontinue it? I'm not a big soda drinker but dang that was good and I like the idea of real sugar. I'll have to try this one.
1-04-2010 @10:26PM S.A. Miller said... I saw this at the store tonight. I had to laugh at the case of Mountain Dew with 'Willy the Hillbilly' on them.
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1-05-2010 @6:27AM Bernie Hart said... My granddaughter picked a pack up for us last night. I immediately compared the ingredients to the blue can of pepsi, and yep, throwback has real sugar, blue can has high fructose. Throwback taste more like what we drank as kids. I like them both so not a problem here, but the cans certainly look a little strange after getting used to the blue cans.
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1-05-2010 @2:56PM S.A.Edwards said... This is nothing new, I was on deployment in the middle east and all their Pepsi's, mountain dews and soft drinks are made with real sugar. No big deal, just another gimmick for companies to make more money.
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1-05-2010 @7:23AM john said... bring back the glass bottles of pepsi the 16 ounce
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1-05-2010 @10:17AM Christina Vargas said... If you go to a Mexican store you can find all the old glass bottle sodas. Coke, Pepsi, Fresca, Sprite, etc. Its awesome
1-05-2010 @7:33AM Mommy of 2 said... This article is incorrect when it states you had to accept an imported Mexican coke or wait until Passover. Dr Pepper from Dublin has been made with cane sugar for over 100 years. It's not widely available, but it can be bought at several locations here around Texas. It's got a very distinctive taste from the corporately canned Dr Pepper. And it's worth the extra bit of cost to support the dying breed of small town companies that refuse to sell out to the easy way of doing things.
http://www.dublindrpepper.com/
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1-05-2010 @12:37PM Belle said... SHHHHH! We don't want demand for Dublin Dr Pepper to increase and force the price up. Now that the cat is out of the bag, some restaurants here in Waco serve it.
1-05-2010 @8:48AM GrannyCin said... Coke & Pepsi USED TO BE sooo popular. We used to drink it all the time. Then one day I noticed it tasted "different" and the more I drank it the more I noticed this "difference". This "difference" was the HFCS replacing sugar. I stopped drinking it. Now for the past few years I noticed that whenever coke/pepsi is included in the big ice barrels at any get-togethers, nobody drinks it any more. I think that's why all these alternate sports drinks became so popular. People don't like the Coke and Pepsi any more so they're looking for "something" else. My grandkids won't drink Coke or Pepsi.
Now if they really do put the real sugar back in it and skip that HFCS crap, I'll be looking for it!
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1-05-2010 @1:25PM auramac said... I still love pepsi, and would reallylove getting it in glass bottles. But sugar wasn't a factor in people's switching- it was calories. People switched to "diet," "caffeine-free," and other sewer water.
1-05-2010 @9:42AM Tom said... Want a cola made with real sugar ? Local brand Foxon Park, East Haven, CT has always made their cola with real sugar. Believe me, you can taste the difference. Their complete line of sodas are just great and are legendary in this area. Often sold in local pizza restaurants.
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1-05-2010 @9:30AM Beth said... When Pepsi took the Throwbacks off the market this summer, I called Pepsi and complained. I had pretty much quit drinking soda because of the HFCS, and the bad taste it had. Now that they have it back, they just need to keep it on the market period! Oh, and if you didn't know, the released Dr. Pepper this time too! Tastes like a Dublin Dr. Pepper!!!!!
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1-05-2010 @9:43AM Dana said... I was super stoked when I found these at my local Food Lion. They taste SO good! And I had the same argument about why they can't all be made with sugar and not HFCS. Not to get political, but there is a political reason why. In the 1970's, corn producing company Archer Daniels Midland lobbied the federal gov't to restrict the amount of sugar imported to the US, which in turn caused the price of sugar to skyrocket. Food manufacturers had to find an affordable and easily obtainable alternative to sweeten their products, so they turned to HFCS. Voila! We see how lobbying the fed can produce excellent sales results for domestic companies using federal regulation. This is the article I found it in, and it's really about Jones Soda, which uses real sugar, but the story is in there: http://mises.org/daily/2678
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1-05-2010 @9:50AM Nan said... Love the Throwback! Tastes like Pepsi used to taste. Doesn't leave that heavy, sickening-sweet after taste. Throw out the HFCS and put this on the market permanently!
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1-05-2010 @10:06AM Jim said... Come on Pepsi!!! But they aren't the only ones with sugar drinks...Boylan Root Beers, Dads, Dublin Dr Peppers....Anyway, the sugar definitely tastes better and is better for you than HFCS...I have understood that HFCS even has unposted "preservatives" in it you don't want to know about "Formaldehyde"? And sugar is natural...I think Pepsi's "new one" might stay...Hope people buy it over the other
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1-05-2010 @10:14AM Dash said... Gee, why don't they make it that way, the right way, anymore???
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