Photo: _e.t, Flickr
As customers balk at the cost of luxury dining, is this future for high-end restaurants?
With its tapas-style menu and nightclub ambiance, The Bazaar by José Andrés, a Beverly Hills, Calif., bar and restaurant, grossed $13 million last year when other luxury establishments like D'Amico Cucina in Minneapolis and Chantarelle in New York City are closing their doors, the Wall Street Journal reported.
"This restaurant-packed at a time when many others are discounting or closing their doors-may be the future of fine dining," the Journal reported.
Located in the trendy SLS Hotel, the Bazaar features $20 Brazilian cocktails dipped in liquid nitrogen and "Cotton Candy Foie Gras" served from a cart.
Its small-plate menu and hotel address may be the wave of the future for luxury dining -- meals that cost $70 and up, the Journal reported.
Highlighting the bar (where margins are higher than on food), serving innovative cuisine styled after molecular gastronomists like Wylie Dufresne of New York's wd-50 and shunning formality may also become hallmarks of the high-end.
Whether the Bazaar really has found the recipe for success, however, is still up in the air.
Celebrity chef Gordon Ramsay has turned over ownership of his restaurants in Paris, Los Angeles and New York City to the hotels that host them.
[Via Wall Street Journal]