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As customers balk at the cost of luxury dining, is this future for high-end restaurants?
With its tapas-style menu and nightclub ambiance, The Bazaar by José Andrés, a Beverly Hills, Calif., bar and restaurant, grossed $13 million last year when other luxury establishments like D'Amico Cucina in Minneapolis and Chantarelle in New York City are closing their doors, the Wall Street Journal reported.
"This restaurant-packed at a time when many others are discounting or closing their doors-may be the future of fine dining," the Journal reported.
Located in the trendy SLS Hotel, the Bazaar features $20 Brazilian cocktails dipped in liquid nitrogen and "Cotton Candy Foie Gras" served from a cart.
Its small-plate menu and hotel address may be the wave of the future for luxury dining -- meals that cost $70 and up, the Journal reported.
Highlighting the bar (where margins are higher than on food), serving innovative cuisine styled after molecular gastronomists like Wylie Dufresne of New York's wd-50 and shunning formality may also become hallmarks of the high-end.
Whether the Bazaar really has found the recipe for success, however, is still up in the air.
Celebrity chef Gordon Ramsay has turned over ownership of his restaurants in Paris, Los Angeles and New York City to the hotels that host them.
[Via Wall Street Journal]
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12-12-2009 @9:31AM scharabo said... To AOL: Since you have to be an AOL member can't you cancel the accounts of those who constantly spam these articles? It seems like every article you open, and then look at the comments, it these exact same folks doing it.
On the article the diners are paying a rather high amount per pound of food. I'll go ahead and pay $6.90 a pound for prime steaks and likely enjoy them much more.
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12-12-2009 @10:20AM Mike said... As customers balk and With its tapas-style menu. I'm not sure if you think that your readers use such type of vocabulary or you are trying to impress us with your intelligence. But I can tell you that you need to go back to college because you missed the class on how to keep readers reading your writing. I balk at your writing. ***!!!
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12-12-2009 @11:51AM pd39 said... So who eats at Beverly Hills, Calif., restaurants? The rich and shameless who take such pleasure in telling us we must buy electric cars, reduce our trash, and conserve every little thing - so they can pay $70 per plate and get face time on cameras.
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12-12-2009 @11:47AM ycav4424 said... When it gets that bad, only government employees will be able to afford to eat at those places. The bad deal is even now most of what you are paying so much for is out of a boil in a bag meal. Chefs don't cook all that much. The arrange the boiled products to look fancy. Tip your waitress.
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12-12-2009 @1:09PM Millerson said... If you can buy prime meat for $6.90 a pound, then you should go into the distribution business to restaurants. You'll make a fortune in the first month alone. My bet is you don't even know what prime grade is.
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12-12-2009 @1:38PM Master Shake said... pd39 - the fact that you think $70 is a vast sum to pay for a meal says everything I need to know about you. LOL Just let the dollar plunge in value again and you'll be paying that much for canned soup and beer for your trailer park dwelling. LOL
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12-14-2009 @4:06PM beanspants said... I think $70 per plate is a vast sum to pay for a meal, considering i got a plate of paella for 2 for $28 at a very high quality restaurant.
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