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When Alistair Beswick logged into the Coke Zone rewards Web site in the U.K., he got an obscene security code randomly generated by the site, The Sun reported.
Coke Zone, which randomly generates six-character security codes, asked Beswick to enter "U F * * K R" to enter to claim his reward points, the paper said.
Operated by Coca-Cola Great Britain, the Coke Zone site allows British customers to redeem coupons for gifts including iPods, movie tickets and Domino's Pizza discounts.
"I couldn't believe my eyes when that popped up," Beswick, a 26-year-old warehouse manager, told the paper. "I understand it was randomly generated, but you'd think Coke would have some measures in place to stop four-letter words like that appearing."
Coca-Cola apologized to Beswick and promised immediate action to prevent it from happening again, the Sun reported.
"We apologize for any offense caused to the individual and thank them for bringing this to our attention," a spokesman for Coca-Cola told the Sun. "Unfortunately this has occurred due to an automated selection of random letters but we are taking immediate action to ensure this will not happen again."
Coca-Cola's American public relations department told Slashfood they were looking into the matter.
Have you ever been surprised by a random Internet security code? Let us know in the comments below.
[Via The Sun]
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12-12-2009 @6:41PM Angiebaby said... I would sue Coke right away! I wouldn't settle for anything less than a lifetime supply of Cokes! Normally, I don't approve of unnecessary lawsuits, but damn... this would be opportunity knocking at my door for once instead of it ringing the doorbell and running!
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12-12-2009 @6:49PM JOHN said... TERRIBLE I WILL ADD NOTING FURTHER TO PROMOTE THIS LORD FORGIVE US OUR SINS
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12-12-2009 @6:51PM lee said... did mr. beswick over-react? what if a coke employee had used the f word on a customer and then claimed it was a slip? would the company have laughed it off? i doubt it.
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12-12-2009 @6:54PM Bigger probs said... Big F@#$*& deal
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12-12-2009 @6:58PM mike said... lmao
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12-12-2009 @7:26PM dale said... welcome to the puter age !
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12-12-2009 @7:34PM The Asterisk said... If he didn't have a dirty mind, he wouldn't have assumed the code was a swear word.
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12-12-2009 @8:07PM Liz said... I think this is hysterical! I wish it happened to me, it would have made my day and had me smiling my entire hour drive home from work!
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12-12-2009 @9:11PM lisainkc said... This was OBVIOUSLY computer driven -- it's not like COKE purposely put the word in there!!! Granted it may not be everyone's favorite word but I would have been laughing all day about it. And, no, it is NOT my favorite word either, but computers being what they are --- who could expect anything less LOLOLOL
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12-13-2009 @10:49AM lokiandme said... What I don't get is if he understood that it was random, why bother making a big deal about it? Why report it? And where did they the screen shot from?
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12-13-2009 @3:15PM MG said... IN THE 1960'S MY FIRST LICENCE PLATE WAS-FUC-069. I WAS YOUNG AND DIDN'S KNOW WHAT 69 WAS...IT WAS CHANGD...
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12-15-2009 @11:26AM Virginia said... sondra,
I totally agree and it's time we stand up and say it whether our comments are unpopular or not. You go girl!!
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