But the iconic music magazine is hoping to leverage some of its cool cache with the launch of the first Rolling Stone restaurant in Los Angeles, planned to open in the Hollywood and Highland Center -- down the block from the Hollywood Walk of Fame, Grauman's Chinese Theater and the Kodak Theatre.
The multi-level 10,000-square foot venue will be host a bar, restaurant, lounge and private-event space. The decor will try to evoke the magazine's edgy style with exposed black brick, tufted leather and vaulted ceilings around an antique iron staircase. The restaurant is slated to open in summer 2010.
No word yet, however, on what kind of grub the Rolling Stone will dish up or on who may be cooking it.
The new Rolling Stone venue is the brain child of developer Lucky Rug Group, run by Niall Donnelly and Joe Altounian and Rolling Stone editor and publisher Jann S. Wenner.
"We've been looking for the ideal opportunity to expand the Rolling Stone brand for some time," Wenner said in a statement. "Southern California and the city of Los Angeles are deeply entrenched in the history of both Rolling Stone and rock music, and we're excited to bring to life Rolling Stone magazine in Hollywood through what will be a very special place."
Donnelly hopes to bring the magazine to life.
"We are both excited and determined to bring the spirit of the magazine to life – the edginess, the coolness, the classiness and the timelessness – in making this venue a place to see and be seen in," developer Donnelly said in a statement.
Would you eat at a Rolling Stone magazine-themed restaurant?