Photo: strangelv, Flickr
But don't cancel dinner plans just yet: The dozen freebies will be meted out one at a time over a three-week period.
Diners who register at Whataburger's Web site will receive 12 coupons good for fries, drinks and breakfast taquitos via e-mail between Dec. 1 and Dec. 24. As spokeswoman Natalie Silva explains, each coupon expires at the end of the day. The promotion will culminate on Christmas Eve with a coupon for a free burger.
According to a 2007 report by the Corpus Christi Caller, the burger chain considered rolling out the deal two years ago, but canceled its plans when e-mails were leaked in advance of an official announcement. "The '12 Days of Whataburger' were just too good to be true," the paper lamented, explaining why electronic coupons already in circulation wouldn't be honored.
Whataburger doesn't anticipate any problems this time around, although Silva concedes the program isn't entirely altruistic. The company hopes coupon users will maintain the habit of dining at Whataburger every other day.
Harmon Dobson, who dreamed of serving a burger it took two hands to hold, opened the first Whataburger in Corpus Christi in 1950. The family-owned business remains a regional chain, with 700 locations in just 10 states: Its northernmost store is in Tulsa. Still, Silva maintains Whataburger's fans' devotion knows no bounds: The home office lovingly refers to its most faithful followers as "fanatics."
Silva says Whataburger plans to continue rewarding its loyal patrons with specials such as "12 Days of Whataburger."
"Whataburger has just started a new campaign to give back and show appreciation for our customers," she says. "Customers will see more of this moving forward."

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12-04-2009 @5:53PM Joanie said... What's a whataburger?
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12-04-2009 @8:57PM J.Hurst said... I wish Whataburger would Put a Franchise in Cairo, Ga. I have to drive 35 miles to Tallahassee, Fla. , and I love Whataburger
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12-04-2009 @9:52PM therealaviddiva said... I guess I'm out of luck; I've never even heard of this restaurant.
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12-04-2009 @11:08PM johnhatley said... I got excited when I saw this. Then I realized that it was not about the What-A-Burger that is in NC. The NC WAB is better-I have had both.
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12-05-2009 @1:09AM Sissy said... Whataburger is the best burger from fast food restaurants. If you haven't had one and get a chance, don't pass up. Their whataburger is a made to order big old fashion hamburger on a large toasted bun with fresh cut lettuce,tomatoes,onions with pickles and mayo. Everything on the menu is very tasty. Highly recommended!
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12-10-2009 @4:38PM dks64 said... Completely disagree. In-n-out burger, by far, is the best fast food burger.
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