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Miracle Whip is going after Stephen Colbert, after the Comedy Central star made fun of its "Don't Be So Mayo" ad campaign.
The condiment company has purportedly purchased every commercial during Thursday's "Colbert Report" and taken out an open-letter newspaper ad to Colbert saying "we will dominate the airspace on your show ... we will own you."
This comes after Colbert "pop[ped] open a jar of mayo whup-ass" during his Oct. 15 show.
The Miracle Whip team seems ready to up the ante in this condiment contest.
"With every commercial break, your viewers will be exposed to hardcore Miracle Whip attitude and revelry. You will see our legion of (as you call them) 'mayo nay-sayers' snarfing sandwiches topped with our one-of-a-kind flavor in a very cool and totally hip way," the newspaper ad which appeared in Red Eye says. "They will be in your face and massively dope. It goes without saying, they WILL NOT TONE IT DOWN. And you will begin to see the soft, bland white walls of the mayo empire begin to collapse under the weight of its own whipped-egg pretentiousness."
[Via Eat Me Daily]
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11-16-2009 @1:56AM bigron said... Until I was 30 I HATED mayo. Come to find out my mother put Miracle Whip on stuff and called it mayo. Now I love my mayo. I'm so Caucasian!
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11-16-2009 @9:51AM Maggie said... It certainly is refreshing to see corporate get funny! What a great and witty way to further promote your product...and the best part..it's all in good fun and not hurting anyones feelings! Fantastic and clever...kudos!
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11-16-2009 @3:23AM LEE said... Anybody with half a brain knows the difference between miracle whip & mayo.
MIRACLE WHIP I DISGUSTING!!!!!
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11-16-2009 @3:25AM gwenddydd64 said... The taste of Miracle Whip is utterly revolting. I can't imagine how anyone even puts it in his or her mouth. To me it tastes like a bunch of synthetic chemicals that have gone bad in the back of the refrigerator. I used to have to use it to make tuna sandwiches when I babysat for a particular family. It was horrid with tuna. I could barely stand to watch the kids eat it. My cousins ate it, too, and my boy cousins would chase me with it like boys do to girls with bugs and spiders. Yuk. When you mix it into anything, it overpowers the food instead of blending in.
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11-16-2009 @4:52AM Kelly said... Woody - I've always thought of it as Salad Dressing in the sense of potato salad, egg salad, tuna salad... that kind of salad dressing. It gives people an alternative to Mayo to use in those preparations.
Personally, I think the stuff tastes disgusting but I have to give them ALOT of credit for having a great sense of humor. It's not something you find alot of these days, especially from the corportate world, and it's SO refreshing!
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11-16-2009 @5:33PM happy2blane said... I grew up eating MW and I love it. Now as an adulty I only buy MW light for my own household. I find the taste of regular mayo very heavy and greasy.
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11-18-2009 @8:15PM ella said... Obviously, it's all clever marketing in the part of Miracle Whip's ad team. But do you know what's more amusing about this? People's reactions/comments online. I'm reading the comments here, and wow, people do take mayo vs Miracle Whip seriously.
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