Miracle Whip is going after Stephen Colbert, after the Comedy Central star made fun of its "Don't Be So Mayo" ad campaign.
The condiment company has purportedly purchased every commercial during Thursday's "Colbert Report" and taken out an open-letter newspaper ad to Colbert saying "we will dominate the airspace on your show ... we will own you."
This comes after Colbert "pop[ped] open a jar of mayo whup-ass" during his Oct. 15 show.
The Miracle Whip team seems ready to up the ante in this condiment contest.
"With every commercial break, your viewers will be exposed to hardcore Miracle Whip attitude and revelry. You will see our legion of (as you call them) 'mayo nay-sayers' snarfing sandwiches topped with our one-of-a-kind flavor in a very cool and totally hip way," the newspaper ad which appeared in Red Eye says. "They will be in your face and massively dope. It goes without saying, they WILL NOT TONE IT DOWN. And you will begin to see the soft, bland white walls of the mayo empire begin to collapse under the weight of its own whipped-egg pretentiousness."
[Via Eat Me Daily]

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11-13-2009 @9:17AM ghanima said... It pleases me to no end to see a corporate entity display a sense of humour about its advertising. Well played, Miracle Whip.
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11-12-2009 @5:32PM Eating The Road said... That is pure marketing genius!
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11-13-2009 @7:49AM christopher said... It would seem miracle whip makers have never tried homemade mayo cuz its anything but soft, bland, or white. I guess I'm just so mayo. At least I'm not a hipster.
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11-15-2009 @9:36PM Cearralyn said... Miracle Whip is gross! Give me Hellman's!!!! I do not understand how anyone can like the sweet, icky taste of Miracle Whip!!
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11-15-2009 @9:37PM james said... KRAFT HAS FINALY PROVED A POINT I'VE KNOWN FOR UMTEEN YEARS. MOST PEOPLE DON'T KNOW THE DIFFRENCE IN MAYO AND MIRICAL WHIP WHICH IS SALAD DRESSING. THEY ARE UPPING THEIR SALES BY EDUCATING THE PUBLIC THAT SALAD DRESSING IS MIRICAL WHIP. MOST PEOPLE ALSO DON'T KNOW THAT MIRICAL WHIP IS OWNED BY KRAT ALSO AND THE LARGEST MAYO SELLER IN THE WORLD. IT JUST GOES TO SHOW YOU HOW MANY LITERALY IGNORANT, DUMB PEOPLE ROAM OUR CITIES.
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11-15-2009 @9:46PM Fairey said... DUDE!! I can't even BELIEVE you went there and talked about how "literaly" dumb and ignorant people are when you can't even spell and your grammar is atrocious! Are you serious??Man, you can't even spell MIRACLE and the word is in the article!
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11-15-2009 @10:18PM MEG said... If it gets down to Miracle Whip or nothing...I'll take nothing. That's right, I order the sandwich plain. Once I taste anything with Miracle Whip (potatoe salad, etc.) I never put it on my plate again. If I get a sandwich with MW, because I forget, you can add salt to it to try to counter the sweet taste of it.
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11-15-2009 @10:14PM woody said... I don't like the taste of Miracle Whip, although I do greatly appreciate their sense of humor. Just one thing I have never understood, as a child and even now as an adult. Are they serious labeling Miracle Whip as a salad dressing??? I mean, could they possibly believe that anyone in their right mind would put this stuff on a salad?? Salad dressing? Really?! I mean, how many people out there are pining for the taste of mayonnaise substitute on top of their salads? Anyone? Why in the world would they indicate that this was a salad dressing? Mmmmm, you know what would make this fresh, delicious salad perfect? A nice heaping glop of soybean oil laden wannabe mayo!! Yum! O.K...I'm done.
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11-15-2009 @10:24PM Z said... They shoud hire him to play with himself & their maynaisse.
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11-15-2009 @10:34PM Marie Farbar said... Try some Sour Cream with Miracle Whuip in Potato Salad.
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11-15-2009 @10:33PM ironhead_58 said... What a dumb idea...Screw you Mayo....Your skunk on skunk.....Dumb Ass
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11-15-2009 @10:35PM Marie Farbar said... Sorry about the typo - use Miracle Whip". It tastes bette.
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11-15-2009 @11:25PM Lisa said... i could watch a million miracle whip commercials in a row and not once even begin to think about eating it. it's gross.
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11-15-2009 @11:23PM Dukes is #1 said... Dukes has the best flavor in my oppinion. Now, let's all have a food fight. ~~> ::Dukes is #1:=: Throws hand full of guacamole at everyone::
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11-15-2009 @11:47PM Lotte said... WHAT!? You've NEVER had salad with "salad dressing" in it?! I am amazed! My mother used to put it on tossed salads all of the time! No bottles of "salad dressing", just good old Miracle Whip, with salt/pepper/garlic powder - basically seasoned to suit the family! And it was pretty darned tasty too!
Don't 'knock it' if you haven't tried it!
And frankly, I personally have NEVER been able to tell the difference between mayo and Miracle Whip! You want GROSS? How about having a sister AND an "ex" husband who used to eat sandwiches made of nothing but a thick layer of mayo! Eewwwwww!!!!
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11-15-2009 @11:53PM JL said... It's an issue of time and place - I grew up eating Miracle Whip on salads. It was mixed together. It was an inexpensive salad for a family - and from another time - well accepted.
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11-15-2009 @11:52PM jlw said... I've been using MW for at least 50 years.....they're last 'new & more amazing' campaign is anything but. It's like they backed off on the vinegar...the zip is gone. It's more like mayo now. Tho I wrote them, they obviously saw fit not to respond. I guess they figure Colbert is worth spending more time on than me. Anyone else run into the flavor change...or is it a bad lot?
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11-15-2009 @11:57PM Karen said... My favorite part is when James misspells "literally"!
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11-16-2009 @1:10AM D said... Miracle whip is sooo much better tasing than Mayo----Plus the eggs Mayo is made with.... there has to be a month of colesteral in a single table spoon of mayo.....Can you say clogged arteries......Miracle Whip the only way to go.....except for the snobs with their noses in the air....they'll drown if it starts to rain.....just before the heart attack.
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11-16-2009 @1:20AM LasVegasX said... Best Foods,and every other mayo is gross, I stopped eating it. Miracle whip is not only better tasting, it's better for you than mayo. It's still not healthy enough. For the record, Miracle whip technically is a dressing, not mayo.
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