Your Draft Pick Says It All

by Mike Pomranz, Posted Nov 5th 2009 @ 2:00PM

Earlier this week, Advertising Age ran a story entitled "What Your Taste in Beer Says About You."

Citing researched compiled by Mindset Media -- a "market researcher specializing in psychographics" -- the article discusses how the beer a person drinks can be a strong indicator of his or her personality. For instance, Bud drinkers are "sensible, grounded and practical," Bud Light drinkers can have "frat boy-like personalities," and Michelob Ultra drinkers "think highly of themselves and can be a little bit conceited."

The concept is interesting, but why spend all that money on "research"? Most people could come up with those same assumptions on their own. In fact, the list can be extrapolated even further... massive research grant hopefully forthcoming.

Pabst Blue Ribbon drinkers consider playing bass in a punk band "gainful employment" and have handlebar mustaches.
Miller Lite drinkers consider the consumption of 20 beers "moderate drinking" and include beer bongs on their list of "proper glassware."
Sam Adams drinkers love wearing the same Red Sox hat for their entire adult life and believe there's nothing wrong with hitting on someone else's girlfriend.
Guinness drinkers think the best football team is Manchester United and consider a fist fight a "night out on the town."
Busch drinkers think the best bar in America is their porch and consider a proper food and beer pairing to be "a pounder and a bag of Hardee's."

And snobby craft beers drinkers tend to be people like beer writers who think they have a right to make fun of others!

What other beers bring to mind distinct personality types? And what does your favorite beer say about you? Let us know in the comments!

Filed Under: Business, On the Blogs, Lists, Drink Recipes
Tags: advertising age, AdvertisingAge, beer, beer personalities, beer personality, BeerPersonalities, BeerPersonality, bud, bud light, busch, guinness, michelob ultra, miller lite, pabst blue ribbon, personalities, psychographics, sam adams, what your beer says about you, WhatYourBeerSaysAboutYou

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Reader comments (Page 1 of 1)

11-06-2009 @3:01PM foxdude0486 said... I think they wasted their time and money on that one as anyone I've known in any of those categories are completely different than what that research came up with. Sounds more like what the beer companies advertise themselves.
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