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7-Eleven plans to sell a $3.99 Cabernet Sauvignon and a Chardonnay under the proprietary "Yosemite Road" label at its stores in the United States and Japan.
"The consumer is really pinched as far as discretionary income," Kevin Elliott, senior vice president of merchandising and logistics of Dallas-based 7-Eleven, Inc., told the Associated Press. "We're seeing a lot of success in products that really resonate on a value basis."
The world's third-largest winemaker -- the Wine Group in California, which also makes Corbett Canyon and Glen Ellen wines -- will produce the two wines for the convenience store chain.
7-Eleven previously added higher-end wines to its shelves -- Sonoma Crest and Thousand Oaks -- which retail for about $10 each, but this is the company's first global proprietary wine release.
The wines are limited edition, while supplies last, bottles.
Last year 7-Eleven launched the 7-Select line of convenience-store regulars which includes cookies, candies, chips and beef jerky, the AP reports. 7-Eleven plans to release the wines in 15,000 stores.
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11-05-2009 @8:24AM cathy said... Wow! So we can all stop in for cheap wine and buy our aspirin for the inevitable headache we will be getting. http://newsy1.wordpress.com
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11-05-2009 @11:40AM Samme said... This is a bad idea. Seriously terrible. Capitalism is great and all, but making cheap hooch even cheaper and more accessible really can't be all that good for 'the american family who is tight on cash'. The target audience for this new beverage will be seasoned alcoholics (bums) and teenagers who get adults to buy their booze for them at convenience stores. Let them stick to beer, it's a lot harder to get drunk and stupid on that.
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11-06-2009 @3:24PM Mary said... Let's wash down that Twinkie with some cheap wine!
I love the assumption that just because you are on a budget, you should only (and drink) at the convenience store.
There are many other ways to eat well on a budget.
http://www.healthy-diet-mom.com/healthy-eating-on-a-budget.html
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