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7-Eleven plans to sell a $3.99 Cabernet Sauvignon and a Chardonnay under the proprietary "Yosemite Road" label at its stores in the United States and Japan.
"The consumer is really pinched as far as discretionary income," Kevin Elliott, senior vice president of merchandising and logistics of Dallas-based 7-Eleven, Inc., told the Associated Press. "We're seeing a lot of success in products that really resonate on a value basis."
The world's third-largest winemaker -- the Wine Group in California, which also makes Corbett Canyon and Glen Ellen wines -- will produce the two wines for the convenience store chain.
7-Eleven previously added higher-end wines to its shelves -- Sonoma Crest and Thousand Oaks -- which retail for about $10 each, but this is the company's first global proprietary wine release.
The wines are limited edition, while supplies last, bottles.
Last year 7-Eleven launched the 7-Select line of convenience-store regulars which includes cookies, candies, chips and beef jerky, the AP reports. 7-Eleven plans to release the wines in 15,000 stores.
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