General Mills Cereals to Drop Smart Labels
by Slashfood Editor (Subscribe to Slashfood Editor's posts)
Posted Oct 29th 2009 1:15PM
Filed under: Breakfast, Business, Food News
General Mills announced this week it would drop
"Smart Choices" labels from its products, including cereals.
The company planned to put these labels on up to 67 items including
General Mills cereals such as Chocolate Lucky Charms and Cheerios, but bowed to public pressure after the
Food and Drug Administration said the labels misled consumers, the
Minneapolis Star-Tribune reports.
Food companies created the labels as an easy way to find healthy foods in the grocery store, but drew criticism when it appeared on mayonnaise and Froot Loops, the paper said.
[Via
Minneapolis Star-Tribune]
Tags: cheerios, food and drug administration, FoodAndDrugAdministration, froot loops, FrootLoops, general mills cereal, GeneralMillsCereal, mayonnaise, smart choices, smart choices labels, SmartChoices, SmartChoicesLabels
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