The Kroger Co.
Kroger says it's become the first grocery chain to employ traceability technology on its salads, so consumers can see exactly where its packaged Fresh Selections salad greens come from.
For its pre-washed, ready-to-serve salads, Kroger is using HarvestMark technology -- a 16-digit tracking code on packaging that consumers can plug into HarvestMark's Web site to trace the greens back to the source, including the region where the produce was grown and the date it was packed. It's part of the grocer's new "Quality You Can Trace" program.
"We're introducing this technology because it makes it easy for customers who are interested to learn more about the food they purchase for themselves and their families," Meghan Glynn, director of Kroger corporate communication, told Slashfood.
Consumers can also leave feedback about their greens.
What do you think of tracking your food? Would you bother to do it? Let us know in the comments below.
11-04-2009 @9:00AM Rousein said... Way to go Kroger! I will purchase my Greens from Kroger from now on!!!
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11-04-2009 @1:27PM Barbara said... It was Mother's Day and my kids had me over for steaks, potato salad and other good eats. I took a bite of the potato salad and I found a foreign object that was not a potato. We found out later it was a piece of wood. My son took pictures. Took the potato salad back. I chipped a piece of my tooth biting into it. They gave me $3,000 to fix the tooth.
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