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7-Eleven Pizza, Wings Added to Hot Food Menu


7-Eleven
Hot Food Display, Photo provided by 7-Eleven.
7-Eleven is taking a "big gulp" out of the fast food industry. The convenience store will sell pizza and chicken tenders in 1,400 stores nationwide to offset lagging tobacco sales.

The new hot food program offers items such as whole or by-the-slice four-cheese and pepperoni pizza; chicken tenders; sausage, egg and cheese breakfast quesadillas; hash brown potatoes and three flavors of chicken wings.

The chain will be able to serve the pizzas using high-speed TurboChef ovens, which combine radiant heat, microwave and convection cooking methods to cook foods 12 times faster than the standard oven, the company says.

Margaret Chabris, a spokeswoman for 7-Eleven, told Slashfood Friday that each oven is equipped with a credit-card sized card that automatically programs the method and the cooking time for the various menu items. The ovens cook a 7-Eleven pizza in 90 seconds and the wings in 3 minutes.

The national expansion of the prepared foods menu comes as a direct response to the decreasing sale of tobacco.

"One of our biggest categories in sales in the 1990s was tobacco," Chabris explained. "We recognized it's a waning category with prices and taxes continuing to rise and the health concerns making an impression on people. It's a category that's decreasing."

After a successful hot foods small-scale pilot program in 2007, 7-Eleven decided the hot foods sector was their next niche.

"We know that when a lot of people get a sandwich, they like them fresh and they like them hot," Chabris said.

Prices will range from 79 cents for two hash browns to $2.99 for three chicken wings to $9.99 for a large pizza.

The name 7-Eleven originated in 1946 when the stores were open from 7 a.m. to 11 p.m. Today, 7-Elevens are open 24-hours a day, seven days a week.

7-Eleven, Inc. is the world's largest convenience retail chain -- operating close to 29,600 7-Eleven and other affiliated convenience stores around the world.

Would you buy a slice from 7-Eleven?

[Via The Dallas Morning News]

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