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Debunking Beer Can Chicken: A Waste Of Good Beer, And Dangerous
Photo: AdelaideNow
An Australian beer advertisement has reportedly ticked off Disney because it features a Snow White lookalike lying in bed blowing smoke rings with seven undressed dwarves. The ad campaign for Jamieson Brewery's Raspberry Ale was created by the Australian advertising agency The Foundry to promote the beer as "anything but sweet" with a maiden they call "Ho White" and seven dwarves.
The Walt Disney Co., who licenses the usually wholesome character, quickly noticed The Foundry's online and print marketing, the Daily Telegraph reports. The Foundry said it had "a little bit of contact" with Disney over this adults-only version of Snow White.
The official Web site, anythingbutsweet.com.au, can no longer be accessed. The Foundry's Web site reportedly featured pictures of "Ho White" earlier this week but no longer does.
Because of time zone differences, the Foundry and Jamieson Brewery were not available for comment.
Disney did not immediately return our phone calls or e-mails from Slashfood.
[Via The Daily Telegraph]
| It's creative -- kudos! | |
|---|---|
| They destroyed a childhood tale of innocence! |
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10-15-2009 @1:42PM Ho Down said... The tale of Snow White has been circulating around Europe for centuries in many different cultures. Grimm's fairy tales written in the 1850s. The story is not copyright-able or owned by Disney. The look of the characters may be a Disney copyright, but the story has long since passed into the public domain.
It's astonishing that companies fold up in the face of Disney threats. Clearly, the company with the deeper pockets is "right."
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10-15-2009 @8:23PM Sleepy said... I guess her past came back to haunt her.
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10-15-2009 @8:30PM KatieCouric'sNemesis said... Oh, come on...the Australian beer company has done nothing but give a visual effect to what has been thought all along...Hmmmnn, virginal runaway...agrees to shack with seven height-challenged men exchanging cooking and cleaning and who-knows-what-all for a roof over her head (like a wife, perhaps?)and even DISNEY portrayed her laying prostrate across all seven beds at once.
Consider the possibilities...Doc and Snow and Sleepy and Happy..and Dopey can watch and applaud.
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10-15-2009 @8:59PM Charlie said... I invoke Rule 34 of the Internet. If you can imagine it, the is porn of it. No exceptions.
If Disney can copyright the very existence of nubile teens and dwarves (to say nothing of a fairytale which had been in existence for more than a hundred years before Uncle Walt's boys started drawing) then there is something VERY wrong with the Copyright laws.
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10-15-2009 @9:01PM Hank said... I guess Grumpy ain't so grumpy anymore.
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10-15-2009 @9:18PM cole0527 said... Actually, while anyone can rewrite the Briar Rose (Snow White) story, the Disney characters are copyrighted. The lookalikes represent an apparent plagiarism that can be acted on by Disney. Also, in showing SW in a sexually adult light, Disney can argue that its reputation, and the reputation of the characters and therefore DVD sales/rentals and future development of sequel movies & DVDs were damaged, constituting commercial harm. That's Disney's case, and it's a good one.
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10-15-2009 @9:28PM Max said... They can copyright the look. The dwarves are unnamed in the source material but in the ad, they clearly have the Disney characteristics -- Happy, Grumpy, Sleepy, Sneezy, Dopey, Bashful, and Doc. Not to mention the red bow in Snow White's hair.
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10-15-2009 @9:22PM crymzon said... Well, Disney can be ticked over the similarity to their characters and threaten suit over that. However, I never thought Snow White was all that wholesome.
When you take Disney out of the equation, Would any responsible adult let their children watch this movie:
The story of a young woman living with Seven elderly men. Watch as the evil witch stalks and attempts to assassinate her.
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10-15-2009 @9:30PM A.G. said... How sad and moronic that 2/3rd of the people that read about this thinks it DESTROYED a childhood tale of innocence!
It demonstrates the lack of humor and common sense of 2/3rds of the readers
I would have to assume that these same people are offended by jokes about bush, jr too!
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10-15-2009 @10:08PM DTitan said... Though Disney would like to claim absolute copyright to the Snow White character, the tale itself has been in Public Domain for over a couple of centuries.
Disney does own the copyright to the artwork and style they created for the Animated Feature, and can claim the the Beer Advertsement infringes on that. The red bow and the hair style of Snow White is distinctive to Disney version of the character and can prove their claim of copyright violation.
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10-15-2009 @9:43PM eat me said... geta f#^@ life its a beer ad its a joke its comady o i forgot we have nothing better to bitch about............
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10-15-2009 @10:02PM reddjjbyrd said... That is horrific.
Hopefully the kids in Australia that have seen this ad, don't start calling Snowe White HoWhite now.
I am supposed to have grown out of those old Disney movies. But truth be told, you can't grow tired of the classics.
This is horrid and I totally support Disney for going after the beer company.
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10-15-2009 @10:11PM jamie said... cole- briar rose is sleeping beauty. :)
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10-15-2009 @10:13PM Salad said... Disney's going to lose this case. It's clearly parody -- and parody is legal.
Why doesn't Disney sue the people who make knockoff Snow White dolls and DVDs instead?
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10-15-2009 @10:59PM ycav4424 said... DISNEY HAS SPOKEN.
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10-15-2009 @10:56PM heidi said... That is so disgusting
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10-17-2009 @4:58PM grumpy said... I believe that you are thinking of Red Rose and Snow White
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10-16-2009 @8:51AM Belle said... Isn't Briar Rose "Sleeping Beauty?"
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10-15-2009 @11:52PM Gary W said... Whats there to say....Amazing....I would think disney has a very good case.
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10-15-2009 @11:34PM joe said... It's amazing that an advertising company cannot create their own characters. It just shows a lack of creativity. Disney is justified in going after them. They did it subtly and the company removed it from their web site. It has nothing to do with "deep pockets," but more with copyright infringement.
It's like a musician who records a traditional folk song. The folk song may be traditional (and in the public domain), but the arrangement is owned by that musician.
Same when a TV station airs a public domain movie. The movie is public domain, but the station's logo which is usually visible at one of the corners of the screen is owned by the station.
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