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| The new pecan and cinnamon rolls. Photo: Krispy Kreme. |
While the new menu items are currently available only at a single location in Greensboro, N.C., company officials predict folks from Tampa to Tacoma will soon be able to supplement their orders for cream-filled doughnuts and chocolate crullers with a flax-seed-and-barley-flake bagel schmeared with reduced-fat vegetable cream cheese.
"It gives the regular customer some variety," publicist Steve Baumgarner explains.
Krispy Kreme first introduced bagels in 1996, offering them in just three stores nationwide. "We were unsuccessful in finding a product the consumer could identify with," Krispy Kreme VP Jack McAleer told the Business Journal of the Greater Triad Area when the pilot project was shelved three years later. (Perhaps inadvertently reflecting the trouble the Southern chain had connecting with bagel culture, the Business Journal's story was headlined "Krispy Kreme puts the cabosh on bagels.")
Still, company insiders think the bagel has a good shot this go-around. And they're even more excited about their new gooey, sweet sticky buns.
"They're fabulous," Baumgarner says. "They're yummy, yummy rolls."
The new baked goods will remain in the Winston-Salem store's portfolio at least through spring, so franchisees from across the country can sample the products and gauge customer reaction.
But no matter how well the menu items are received, a piping hot bagel or just-baked muffin will never trigger the signature "Hot Now" signs, Baumgarner vows -- that's an honor reserved for Krispy Kreme's original glazed.
Would you be tempted by Krispy Kreme bagels? Tell us in the comments.
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10-04-2009 @1:05AM Mark said... I've been happy as a clam with Dunkin Donuts for years........ Krispy Kreme can change all they want..... I'm not changing anything!
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10-04-2009 @1:14AM GB said... How about coming out with a Michael Moore Muffin? It would have to be shaped like a big fat ass!
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10-04-2009 @2:14AM lola said... strange story, there is no such word as 'cabosh' - it' kibosh and it's not yiddish / jewish, it's IRISH
'kibosh
1836, kye-bosk, in slang phrase put the kibosh on, of unknown origin, despite intense speculation. Looks Yiddish, but origin in early 19c. English slang seems to argue against this. One candidate is Ir. caip bháis, caipín báis "cap of death," sometimes said to be the black cap a judge would don when pronouncing a death sentence, but in other sources identified as a gruesome method of execution "employed by Brit. forces against 1798 insurgents" [Bernard Share, "Slanguage, A Dictionary of Irish Slang"]. Or it may somehow be connected with Turkish bosh (see bosh).'
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10-04-2009 @3:22PM Chris said... I love Krispy Kreme. My fav are their banana fritters, never-ever has a baked goods store offered such a delicious morsel.
I applaud their efforts to reach out to all consumers. There is absolutely nothing to knock down about that. The world of customer service is trying to please everyone, and they seem to be trying. Good for Krispy Kreme!
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10-04-2009 @4:18AM Cookie said... I'll pass on the muffins and bagels but sign me up
for a cinnamon bun.
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10-04-2009 @5:56AM John F.C. Taylor said... K.K. moved into an old KFC franchise in my area. Lines were outrageously long. I found the product not worth the wait. I like sweet, sugary stuff, but that doughnut was vile. Never again.
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10-04-2009 @6:11AM Terry said... I don't know where you get you're Krispy Kreme Donut's at, but I've never seen or had a stale one. As far as dripping in LARD, I'm sorry but you haven't been getting REAL KRISPY KREME DONUT'S. You have been hit with a fruad! The Krispy Kreme here in Louisville where we get our's, also make's them, so I get to watch the line. It's really quite an operation, and they sure as heck don't have any Lard around. They make hundred's in a run, and they hit the truck's about as fast as they come off of the line's. I could sit and watch em make these all day. The different kinds, have different ways they are done. So, you find out who is spoofing you, and I'll watch the REAL THING RUN DOWN THE LINE: AND GET EM WHILE THEY ARE TOO HOT TO TOUCH!!
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10-04-2009 @6:25AM Terry said... "STEVE BAUMGARNER" is out of his mind! I can see where he might think bagel's are so great, but I disagree. NOT IN A KRISPY KREME. If his idea of progression is too start expanding into other lines; i.e. "Dairy Queen" from Ice Cream" to "Ham Burgers"; then it's television time! AS IN THE STALONE MOVIE: WHERE EVERY PLACE WAS NAMED "TACO BELL". KK is Great as it is, adding pecan & cinnamon rolls is Super, it's right down your alley.
But for heaven's sake DITCH THE DARN BAGELS! Are you trying to replace STARBUCKS when they go under?
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10-04-2009 @6:49AM laurel said... All you have to do is ask for plain doughnuts. Jeez just cuz it isn't on the menu doesn't mean you can't get it.
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10-05-2009 @8:54AM LinC said... Here in the South, donuts are often eaten for dessert. You'll see the "Hot Donuts Now" sign on in the evening to attract the after dinner crowd. We had a Dunkin Donuts in our town, but it closed because it couldn't compete with KK.
True story. Our KK has a drive-thru. One night a lady trying to maneuver a big ol' car into the drive-thru lane managed to punch it through the plate glass window into the store. Nobody was hurt. The police got there very quickly because two officers were inside at the time!
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