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| The new pecan and cinnamon rolls. Photo: Krispy Kreme. |
While the new menu items are currently available only at a single location in Greensboro, N.C., company officials predict folks from Tampa to Tacoma will soon be able to supplement their orders for cream-filled doughnuts and chocolate crullers with a flax-seed-and-barley-flake bagel schmeared with reduced-fat vegetable cream cheese.
"It gives the regular customer some variety," publicist Steve Baumgarner explains.
Krispy Kreme first introduced bagels in 1996, offering them in just three stores nationwide. "We were unsuccessful in finding a product the consumer could identify with," Krispy Kreme VP Jack McAleer told the Business Journal of the Greater Triad Area when the pilot project was shelved three years later. (Perhaps inadvertently reflecting the trouble the Southern chain had connecting with bagel culture, the Business Journal's story was headlined "Krispy Kreme puts the cabosh on bagels.")
Still, company insiders think the bagel has a good shot this go-around. And they're even more excited about their new gooey, sweet sticky buns.
"They're fabulous," Baumgarner says. "They're yummy, yummy rolls."
The new baked goods will remain in the Winston-Salem store's portfolio at least through spring, so franchisees from across the country can sample the products and gauge customer reaction.
But no matter how well the menu items are received, a piping hot bagel or just-baked muffin will never trigger the signature "Hot Now" signs, Baumgarner vows -- that's an honor reserved for Krispy Kreme's original glazed.
Would you be tempted by Krispy Kreme bagels? Tell us in the comments.
10-02-2009 @11:16AM nobodycares said... muffins and bagels and rolls... oh my!
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10-02-2009 @4:35PM Mary said... Let's see.... you want me to walk into a Krispy Kreme past the flashing "Hot Now" sign, and order a flax-seed-and-barley-flake bagel schmeared with reduced-fat vegetable cream cheese.
Even I'm not that good.
http://www.healthy-diet-mom.com/healthy-eating-out.html
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10-03-2009 @8:43PM Amanda said... I love muffins and crap as much as the next guy, but if it was flax-seed? I think I'd pass. Lemon poppyseed? Now that I could do in a heartbeat.
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10-03-2009 @8:29PM shawn said... krispy kremes- yes indeedy! no matter what they have to sell!
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10-03-2009 @8:55PM Wendy said... Krispy Kreme left my area, came back and left again.
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10-03-2009 @9:04PM buehrlefiftysix said... I can't believe they would even try to go healthy. Places like this(KFC, Krispy Kreme, McDonald's) don't get that nobody goes there for healthy food even if it's on the menu. The only truely healthy foods are the ones you prepare yourself. I'm sure I will be passing on bagels of any kind since I hate bagels. Muffins are supposed to have taste and i saw nowhere in the description that made me think it would taste good. I think this won't last. This kind of junk only works at Starbucks!
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10-03-2009 @9:10PM Rah said... Krispy Kreme has ALWAYS been my favorite doughnut chain since I was young. I can't say I'm excited about a flax seed bagel BUT a sweet cinnamon bun & muffins sounds fantastic!!! It will be difficult to pass up my doughnut favorites but I will try to venture outside of the norm & try out their new yummy creations. And I will thank them for a little more variety to an already terrific menu!
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10-03-2009 @9:20PM pete said... Is there not away to get rid of,or reduce the ill ingrediants[sat fat etc..] without killing the taste of the doughnut? I found out it is all about "shelf life". I have to purchase them less because of this ,the price,and the availability in my area. I do think they are the best.
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10-03-2009 @9:25PM Barbara said... Krispy Creme donuts were the worst I've ever had! They left our area because they couldn't get people to eat their air donuts that were way too sweet and if left sit for more than about twenty minutes they turned into a solid lump. They were really awful!!!
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10-03-2009 @10:13PM Alakatt said... Krispy Kreme? Baking new stuff? Wow...that must be nice for all the folks who still have a Krispy Kreme store. Alas, we in Bristol, TN/VA no longer have a store. Our nearest store is in Kingsport, TN and they don't carry speciality items. We are left with the basic of doughnuts and have to drive 20 miles to even SEE a 'Hot Now' sign. C'mon Krispy Kreme...you can do better than this.
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10-03-2009 @10:17PM Helen said... I dont know what donut you ate b ut I say Krispy Kreme is the best! They moved out of my area too,(Latham NY) But i think it was because of the location ,alot of uppitty ups there who watch their figure If they put one in Albany Ny it would be good bye Dunkin donuts!!They are the only ones who know how to make a donut and no other one can compare to theirs!!!
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10-03-2009 @10:50PM T. Strome said... Here in the Pacific Northwest, the bar is set very low for bagels. Any decent recipe should do well if they can consistently meet demand. It will take some time to get the word out. I vote for Jalapeno! Hey, where is the "enyeah" on this computer ?
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10-03-2009 @11:15PM jd said... Give me a break. They can't do donuts right, so how in the heck are they going to do muffins and bagels? And for the record, just cuz the sign says hot now, doesn't mean its fresh. They bake most of their donuts the night before and reheat them as needed. Just one more item on their menu that is "dripping" with lard. No thanks........
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10-03-2009 @11:33PM wayne said... krispy kreme..is NOT american..the flippen french own it,,go to dunkin donuts,,they ARE american owned..
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10-03-2009 @11:37PM E Sommer said... As one who's been behind the scenes I can tell you that they do not reheat their doughnuts. When the sign is lit, they're coming off the line as anyone who cares to can witness. They've been made this way for over 45 years.
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10-03-2009 @11:44PM wendy said... I am happy that new items will be made available, on one condition. I truly hope that the products continue to be peanut-free, as it is the only bakery in town where my family can get safe donuts.
We LOVE them too!
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10-03-2009 @11:52PM GAP said... Worst hype job ever created. When franchise opened there was a line 2 blocks long to get to the drive in. First taste was the biggest letdown!! All locations closed in our area. Good riddance!!
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10-03-2009 @11:50PM THORA said...
I'M LUCKY ENOUGH TO HAVE A KRISPY KREME DOWN THE STREET FROM MY HOUSE. I SAY "GO FOR IT" - - THE MUFFINS SOUND GREAT,AND I LOVE A GOOD BAGEL WITH CREAM CHEESE!!
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10-04-2009 @11:47PM Pat De Range said... Krispy Kream is awful, it's too sweet and soggy, Duckin Doughnut is SO much better, not as greasy and soggy. This first time I ever had a KK is when I moved to NC, I couldn't spit it out fast enough.
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10-04-2009 @1:06AM CRIST said... HOW ABOUT DOUGNUTS WITHOUT BEING DUMPED IN SUGAR? HAVE SOME PLAIN, AND SOME DRENCHED IN SUGAR. OFFER A VARIETY ALONG WITH CINNAMON ROLLS AND MUFFINS.
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