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| Chili's, Photo: TheTruthAbout..., Flickr. |
Chili's Grill & Bar is reviving the old "I Want My Baby Back" ad campaign in an attempt to revive the chain's declining sales over the past year.
Along with the return of the deep-voiced chorus, the restaurant is emphasizing the "Welcome to Chili's!" front-door greeting by staff and changing the way it prepares its burgers and ribs. Rather than using the old mesquite flavoring, the ribs will be slow-smoked over pecan woodchips and the previously pre-formed hamburger patties will be hand-pressed on site. The ribs will be the same price, but the burgers will cost slightly more.
"In conjunction with bringing these new ribs and burgers in, we thought it would be appropriate to bring back the jingle." Danielle Smith, a Brinker International Inc. spokeswoman, told Slashfood. "To get the fans interested again because the jingle is iconic."
Chili's stopped using the catchy ditty in 2006 to give their customers a break.
"Too much of anything, whether it be good, can weigh on you. They [Brinkers] decided to let it take a little siesta and now's it's back." said Smith.
Two of the most popular versions of the song are those by 'N Sync (for a commercial) and Fat Bastard who sang the jingle in "Austin Powers: The Spy Who Shagged Me." And now, it's your turn. Chili's plans part of the new campaign will allow the chain's fans to create their own remixes of the tune to be submitted on Facebook and Twitter.
[Via Wall Street Journal]
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10-04-2009 @3:16PM Diana said... When Chili's dropped their crispy chicken salad and cheese sticks we stopped going there. Their menu leaves a lot to be desired.
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10-04-2009 @7:43PM tarheelcoin said... Great. I hated that stupid jingle the first time around, now I get to hate it all over again.
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10-04-2009 @7:52PM Ron said... I would'nt Eat At Chili's If I was Starving to Death or My life depended on it. I did it once and I don't intend to ever do it again. Their food was Ugh and their service sucked in fact the people that worked there were dirty and very unkempt and the food made me sick. So Long Chili's. Ron
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10-04-2009 @10:22PM bbj57 said... Please add more beef items for those of us who don't eat chicken.
Thanks
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10-05-2009 @7:29AM Jeff Haber said... Now here is a jingle to remember >>
http://www.youtube.com/watch?v=R1PsaE7cYpo
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10-05-2009 @8:11AM Alex said... Youre all full of it. Chilis is a great place with a great value. Im a big fan of all of thier food. You know the old saying about pleasing people. Some you just cant. Those are the ones that complain just to get a free meal out of the visit. Just my .02
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10-05-2009 @8:25AM appypony said... I have eaten at Chili's a few times, but find it VERY hard to select anything there since everything is SPICY to the Nth degree. The company should offer some selections that are "normal" for those of us who cannot handle hot foods, but wish to dine out with friends who like to dine there. Every group of people probably has members who for either health or preference reasons does NOT want spicy...
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10-12-2009 @9:42PM Bill in GA said... I went to Chili's with my 6 year old daughter for some ribs which she now loves. Service was the best I have had anywhere. They have a peach flavored tea that is delicious and I was always 3 deep in teas.My Bro In Law the waiter said he would get in trouble for doing that, I told him it was the manager doing it. The waitress sat and talked to my daughter since it was after the lunch rush. The ribs were good, better then some of the local BBQ places in metro Atlanta which I thought surprising. So this summer, have had some good food and times at Chili's in West Cobb, GA. And to complain about going to a place called Chili's food as too spicy as laughable. I went to Blandos and the food had not taste! lol
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