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Lucky Clover with the CoffeeMeister



Erin Meister trains baristas for North Carolina-based Counter Culture Coffee and sporadically maintains the blog Meet the Press Pot from her home in New York City. This is part of a series of tips for the caffeine-addicted.

Well, what do you know? Clovers really are lucky.

Of course, I'm not talking about the four-leaf kind, though that type's pretty rare, too. No, I mean the Clover coffee maker, a high-tech gadget that dropped jaws all over bean circles a few years ago, with its deeply sophisticated, digital one-cup-at-a-time brewing (not to mention the $11K price tag).

At first, the machines were the pride of the serious coffee lover, with independent cafés snapping them up as a way of showcasing artisanal coffees one by one, instead of losing them to the murky depths of an insulated thermos. But when Starbucks bought the Clover technology last year, the funky-looking little metal boxes were suddenly less and less available to your average café owner, becoming proprietary to the green mermaid.

So why is this lucky? Because it started a revolution. Or, more accurately, a renaissance. Read more about getting lucky with cup-at-a-time coffee after the jump.


One cup at a time. Photo: Erin Meister.
One-cup brewing has been around for ages (in 1908, a German housewife named Melitta invented the first coffee filter), but has been largely left at home, where its practicality seems more obvious than in a busy café. But that hurdle has successfully been jumped: People have been buzzing about the Clover in a retail environment, with its ability to take Joe Consumer out of the coffee-as-fast-food mentality and bring him into the world of the handcrafted cup.

Suddenly, we were hearing, "Would you mind waiting just a moment, sir, while I prepare your coffee fresh to order?" instead of, "How many sugars would you like in that?" In many cases, we started paying upwards of $2, $3, even $5 for a single cup of coffee brewed especially for us. Yowza!

Since the Clover's slow retreat from general circulation (though there are plenty of non-Starbucks entities that still use them, and use them well), many coffee shops have turned to the single-cup brewing methods I've often discussed here on Slashfood and elsewhere: Chemex brewers, porcelain coffee cones, siphon pots and even the new so-called Clever coffee dripper, have ditched the kitchen in search of heavier foot traffic.

Because the coffees best brewed using manual or small-batch techniques tend to be top-shelf, the cup might cost more than we're used to in this grab-and-go world. They also take a bit longer, anywhere from just about one minute to perhaps as many as five or six -- though watching the process can be mesmerizing enough to help make the wait less tedious.

Can we learn to slow down and really enjoy our coffee? And is by-the-cup brewing the way to do it? Give us your opinion in the comments.

Filed under: Trends, Food Politics, Drink Recipes, Coffee Shops
Tags: cafe grumpy, CafeGrumpy, clover, clover coffee, clover coffee machine, CloverCoffee, coffee, coffee brewing, CoffeeBrewing, coffeemeister, starbucks

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Reader comments (Page 1 of 1)

Jessica Lee Binder

9-29-2009 @3:59PM Jessica Lee Binder said... Hi Erin,

I fell in love with coffee brewed by the cup about two years ago when I had Philz coffee in San Francisco. When a few places started doing it in NY, I was so excited but I recently had a Chemex brewed cup and it just wasn't all that I expected, but maybe it was the coffee itself I did not like. I guess I just don't know that much about it but I'm now a bit confused. What will give me the best results at home? Should I get a Chemex (or something similar) or stick with my cuisinart coffee machine?

Reply

Gobo

9-29-2009 @4:33PM Gobo said... One of my local Starbucks has a Clover, and the coffee it makes is fantastic. Comparing it to standard Starbucks drip coffee is like the difference between standard TV and HDTV. All the nuances and flavors just bloom.
Reply

mikebmassey

9-29-2009 @5:15PM mikebmassey said... I've had coffee from a clover machine twice. The first cup was the best cup of coffee I have ever had. ever. The second cup - I choose the coffee beans poorly.

However, I live in Charlotte and Clover machines are not anywhere in the area. What's the best way to brew coffee at home? Technivorm Moccamaster? Manual drip pot? French Press?
Reply

Meister

9-29-2009 @6:59PM Meister said... Hi, Jessica -- great question!

It's hard to diagnose a single cup without tasting it, but I'll wager a guess that if you tweak some of your parameters (grind size, water temperature or amount of coffee, for instance), you might find a winning combination that makes a fantastic cup more consistently.

It took me a long time to find a system that works for me, but now that I've gotten it down pat, I can't imagine ditching a manual system for an electric one.

We have a brewing guide for Chemex up on our website that might be helpful, and I'd love to hear from you if it brings you any closer to the perfect cup: http://counterculturecoffee.com/education/brewing-guide/chemex

Happy caffeinating,
Meister
Reply

Meister

9-29-2009 @6:59PM Meister said... Hi, mikebmassey, and thanks for your comment!

I've experienced the same thing: Cups of sublime coffee from a Clover, and cups of "eh" coffee from them. But then, I guess, we've all probably experienced similar results from any brewing technique -- so much depends on who is making the coffee and how!

At home, I find that there are a bunch of great techniques (French press, Chemex, pour-over and Moka pot are the ones I use most often -- which I guess doesn't leave terribly much out!), and so much of it depends on your available resources. Do you have a great hot-water kettle? Do you have a grinder? Do you have much counter space or are you squeezed in? All of these things might dictate what works best for you.

Also, what kind of coffee do you prefer when you're at a cafe? Maybe it's not so hard to replicate it at home as you might think!

–Meister
Reply

Restaurant Design

9-29-2009 @7:36PM Restaurant Design said... If it makes your restaurant or coffee shop work more efficiently than its worth the investment.
http://www.synergyconsultants.com/restaurant-design-and-restaurant-layout-samples.php

Reply

justH

9-29-2009 @10:41PM justH said... What a cool machine and love the name too! I just started working for a local coffee company so am around coffee everyday and find that for myself, nothing beats coffee from the French Press. I use filtered water, stir the grounds and let them brew for quite awhile as I like a good thick cup! Have you found any efficient and non-messy ways to clean the press? It's the most time consuming process and I always get the grounds everywhere!
Reply

Meister

9-30-2009 @8:15AM Meister said... Hi, JustH,

Great question -- cleaning the spent grounds out of a French press can be annoying (I have to do it myself in a minute).

Rinsing the pot out with water right after pouring the coffee helps, as if you let the grounds dry they'll start to stick. Same goes with the plunger, which can be the most time-consuming thing to clean. If you fill the pot with hot water and plunge and lift the mesh screen a few times, that might help take out any sneaky grounds.

Hope that helps a little!

Happy caffeinating,
Meister
Reply

doodoolemonque

9-30-2009 @11:36AM doodoolemonque said... I was quite interested in tasting coffee brewed using a Clover. Perhaps my expectations were too high, or perhaps the operator has a impact and this one was not versed in proper operation. Regardless, it was entirely forgettable. It tasted like coffee brewed with a paper filter, an intolerable waste of good coffee. Other than boiling your coffee, few methods do more to ruin coffee's flavor than using a paper filter in a drip method brewer (an inherently bad method for brewing to begin with).

BTW...however you clean your french press, save the grounds for your plants, especially your magnolias, roses and others which favor a low PH medium.
Reply

Steven Ruza

11-30-2009 @6:26PM Steven Ruza said... what a fancy machine..Ill take 2. -Steven Ruza
Reply

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