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Domino's at Center of Disgusting YouTube Video Prank Closes

dominos pizza box
Photo: miskan/flickr
A Domino's Pizza franchise in North Carolina was forced to close its doors forever last week, and its owner puts the blame on disgusting videos two former employees posted on YouTube.

"My business was off 58 percent because of YouTube," franchise owner Kevin Hendren told the Hickory Daily Record. The store closed on Sept. 22.

The franchise's troubles began when two employees of his Conover, N.C., Domino's Pizza allegedly created videos of themselves showing one putting cheese in his nose and then putting it on a sandwich, sneezing on cheese sticks and pulling down his pants, wiping himself with a sponge and then using that sponge to clean a pan. The videos were discovered in April and have been removed from YouTube.

Hendren told the newspaper he will not reopen the Domino's franchise. "I'm just living day to day right now," he told the Daily Record.

Michael Anthony Setzer, 32, of Conover, N.C., and Kristy Lynn Hammonds, 31, of Taylorsville, N.C., have been indicted on charges of distributing prohibited foods, a spokesman for the Conover Police Department told Slashfood.

The two are set to appear in Superior Court in January 2010.

"There is no hiding from the fact that this video made news all over the world because it was so brazen, and it was like watching a train wreck. People couldn't take their eyes off of it," Domino's Pizza spokesman Tim McIntyre told Slashfood. "Nationwide, we felt a hit in the week or two immediately following the explosion of it."

He said that while the video was a hoax, the company and District Attorney are treating it as a real crime. "Nobody is dumb enough to really commit a crime and then brag about it and put it on YouTube."

The company had been on track to see a profit in the second quarter of this year, McIntyre said, but saw a 0.7 percent decrease. "Because we were trending positive, all things being equal, that was the one thing we could point to and say that impacted us."

Sales nationwide have rebounded, McIntyre said. "We're much stronger than these two people in Conover, N.C."

However, the Conover Domino's Pizza franchise was unable to bounce back from the videos' impact.

"For a small business a hit of 50 percent, it's hard to recover.You've got an independent business person who lost his livelihood, and you've got 20 fellow employees who lost their jobs because these two people thought they were being funny," McIntyre said.

[Via Hickory Daily Record]

Do you eat at Domino's?
All the time.907 (7.4%)
Once in a while.5917 (48.0%)
Never.5505 (44.7%)

Filed Under: Food News, Fast Food
Tags: arrest, dominos, dominos pizza, DominosPizza, kevin hendren, KevinHendren, north carolina, NorthCarolina, pizza, prank, youtube

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Reader comments (Page 2 of 6)

paymyownway

9-30-2009 @3:51PM paymyownway said... I DIDN'T SEE THE VIDEO BUT KNOW THAT THIS STUFF DOES GO ON IN RESTAURANTS NATIONWIDE AND LIKELY WORLDWIDE.

I RARELY EAT OUT ANYMORE. WE LIVED IN A BORDER STATE FOR ALMOST 15 YEARS. MEXICANS HATE CAUCASIANS AND MOST ANY OTHER RACE. THE NUMBER OF LOOGIES FOUND IN BURGERS, TACOS ETC. WAS ENOUGH TO STOP ME FROM EATING WHERE EMPLOYEES ARE NOT WELL SUPERVISED WHICH IS ALMOST EVERYWHERE.

THANKS TO GREEDY OWNERS, THE TYPES OF EMPLOYEES HAVE LEFT ME WITH NO CHOICE BUT TO COOK 99% OF THE TIME AND CHECK MY FOOD CAREFULLY AND WHERE I EAT.

TOO BAD OWNER OF DOMINOES...YOU SHOULD HAVE CAMERA'S IN YOUR STORES SO YOU CAN WATCH WHAT YOUR LOW LIFE EMPLOYEES ARE DOING...............THE EMPLOYEES WOULD STILL BE DOING IT IF THEY HADN'T MADE A VIDEO AND POSTED IT.

DO YOU GET IT? THIS GOES ON ALL THE TIME!
Reply

Robert

9-30-2009 @3:52PM Robert said... I think all cases like this need to be severly punished, if things like this get ignored then fast food places will start losing money fast.

Reply

Robert

9-30-2009 @4:00PM Robert said... Reminds me of a song about Domino's chew-en chew-en picking your nose and chew-en,chew-en. Childish DUh!
Reply

frank

9-30-2009 @4:01PM frank said... He said that while the video was a hoax, the company and District Attorney are treating it as a real crime.
"Nobody is dumb enough to really commit a crime and then brag about it and put it on YouTube."

This is stupid. First they are saying that they are going to treat it as a real crime and sue the people that did this. Then they say that the they could not have possibly done it since no one is dumb enough to put it on YouTube and brag about it. They are just giving the defence lawyer more excuses as to why the punishment should not be as hard.
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Larry

9-30-2009 @4:04PM Larry said... Paghat the ratgirl: So if they have what they think is a crappy as job they can go get another one that they like better. Or maybe they are not qualifed for anything else. What it boils down to is work is work. They were working in an industry that satisfies a demand, If they did not like their job then that is on them to find something else
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SDS

9-30-2009 @4:07PM SDS said... I LOVE THERE PIZZA AND THINK THIS SHOULD GO AWAY BEFORE IT DESTROYS THE WHOLE COMPANY.THESE TWO "MORONS" SHOULD HAVE TO PAY.BY THE WAY,DOES EITHER OF THEM HAVE FAMILIES AND IF THEY DO,WHAT DID THEY TELL THEM ABOUT THIER ACTIONS? DID THEY SERVE THESE PIZZA'S TO THIER FAMILIES???BET THIER FAMILY IS SO PROUD OF THEM RIGHT NOW WITH THIER NAME IN THE NEWS.PEOPLE JUST DON'T THINK OF ANYONE BUT THEMSELVES TODAY.WHAT ABOUT FAMILY HONOR? WAIT, THERE IS NONE ANYMORE.WHAT A SHAME.I LOVE DOMINO'S!!!JUST A WORD TO ALL COMPANIES....KEEP THOSE CAMERAS ROLLING!!! WATCH ALL YOUR EMPLOEES AND TRUST NO ONE!! IT IS YOUR INVESTMENT NOT THIERS SO THEY DO NOT CARE. LET'S NOT JUDGE THE WHOLE COMPANY BECAUSE OF TWO IDIOTS.
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Kate

9-30-2009 @4:08PM Kate said... I would still go there. Those two employees were fired. I disagree that a person wouldn't be stupid enough to put something like this on you tube if it was for real. Some sick things have been put on you tube. I feel really bad for the owner. Hope maybe this is just to keep things quiet and he plans on opening in another state or something. Best of luck to him and I hope the two twits get theirs.
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suznpawleys

9-30-2009 @4:15PM suznpawleys said... I hope they throw the book at these two. What is this world coming to with people doing things like this just for kicks?? Let them rot in jail where they'll be busy wiping with a sponge but for a different reason!
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NOTHERround

9-30-2009 @4:17PM NOTHERround said... JAIL TIME AND COMPENSATION to the owner who lost his buissnes.
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Jim

9-30-2009 @4:22PM Jim said... This my friends is EXACTLY why I only eat at home.There is always some disgusting person depositing waste, body fliuds,animal feces, or what ever in your food Especialy at fast foor places, That fat zit faced kid at the window ???? just blew a load in your shake. enjoy
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suznpawleys

9-30-2009 @4:20PM suznpawleys said... I saw an expose on one of the news programs where hidden cameras caught guys back in the kitchen of a nice restaurant actually peeing in food they were serving !! Research it online and you'll find the video.
Reply

DM

9-30-2009 @4:22PM DM said... "Nobody is dumb enough to really commit a crime and then brag about it and put it on YouTube."
Um, yes they are. Like the guys randomly shooting people with a paintball gun. Or the group of teens vandalizing new construction..the list goes on. This was no "prank" they were showing what they actually do and Domino's is trying to downplay it. I will never eat at Dominos again.
Reply

Ski

9-30-2009 @4:22PM Ski said... Never F#%k with people that serve you food. They/we will get the last laugh.
Reply

Dave Aurand

9-30-2009 @4:28PM Dave Aurand said... I liked the days when McDonalds had windows in the food area so customers could watch. I was a grillman, and loved showing off my skills, and the speed we had.

At this time, I no longer trust Checkers! I had a worker pick his nose, then rubbed his nose on his uniform. Checkers wanted to send coupons for a free meal. NO THANKS!
Reply

bob

9-30-2009 @4:28PM bob said... 20 people out of work, and a small business ruined. Only one sure way to handle this. Can you people that these 2 freaks hurt say "contract".
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pam

9-30-2009 @4:34PM pam said... this stuff happens all the time thats why i am never rude to a waiter
whenmy daughter work for burgerking if someone was rude a couple of those kids would spit or do worst to the food for meaness..my daughter now grown said shewas scared to say anyhting then but now she would tell the boss and stop it but to late for those who ate spit and boogers
Reply

Frank

9-30-2009 @4:42PM Frank said... I hope the two pranksters get the opportunity to sample some Domino's pizza prepared the same way they demostrated on You-Tube while sitting in jail. It will serve them right. Better yet...how about serving them Domino's pizza for breakfast, lunch, dinner and "mid-rats" (midnight rations).
Reply

igos4u99

9-30-2009 @4:49PM igos4u99 said... Sorry, just proof that Domino's is just good enough for a meeting and stuff. Otherwise,We are
always at PIZZA HUT!
Reply

Dr. Necessitor

9-30-2009 @4:49PM Dr. Necessitor said... "My business was off 58 percent because of YouTube." No, genius, your business was off 58 percent because of your idiot employees, and probably you being a lousy manager. Swallow hard and own up.
Reply

Anne

9-30-2009 @4:55PM Anne said... I have worked at a Dominos for a long time and have NEVER seen anyone do anything like this! We respect our customers and their food and it is unfair to keep getting all of the backlash from these idiots. I love my job and know that everyone I work with would NEVER stoop this low. We DO NOT use expired product as someone on here stated fast food places do-if we would not serve our products to our family, we don't sell it!!
Reply

103 Comments / 6 Pages

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