|Burger King Double Cheeseburger. Photo: sjeemz, Flickr.
But Nation's Restaurant News reports that the $1 promotion is just the fast-food giant's latest attempt to boost sales following a 4.5-percent drop in the last quarter.
According to Burger King's senior vice president of global business intelligence and strategy, Mike Kappitt, recent testing deemed the promotion successful.
"Positive sales results and strong consumer demand for our $1 quarter-pound Double Cheeseburger prove this strategy delivers a superior sandwich at an exceptional value," Kappitt told Nation's Restaurant News.
[Via Nation's Restaurant News]
|Yes -- the cheaper, the better!||6220 (74.2%)|
|No -- I order what I want.||608 (7.3%)|
|Sometimes -- depends on my budgeting.||1550 (18.5%)|