Riz au Lait: The Frenchman's Ultimate Comfort Food
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| Burger King Double Cheeseburger. Photo: sjeemz, Flickr. |
But Nation's Restaurant News reports that the $1 promotion is just the fast-food giant's latest attempt to boost sales following a 4.5-percent drop in the last quarter.
According to Burger King's senior vice president of global business intelligence and strategy, Mike Kappitt, recent testing deemed the promotion successful.
"Positive sales results and strong consumer demand for our $1 quarter-pound Double Cheeseburger prove this strategy delivers a superior sandwich at an exceptional value," Kappitt told Nation's Restaurant News.
[Via Nation's Restaurant News]
| Yes -- the cheaper, the better! | |
|---|---|
| No -- I order what I want. | |
| Sometimes -- depends on my budgeting. |
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9-30-2009 @12:28AM PN said... So their once $3.99-4.59 double cheeseburgers weren't selling? Now they want to cut it to $1.00? I'm sorry, but the quality of the food has to match to that $1 price. It sounds like desperation for Burger King to try to compete against McDonald's, Wendy's, the lighter sandwich fare at Subway and the popular grilled chicken at KFC. You don't cheapen yourself to extremes with cutting it down to $1 like that!
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9-29-2009 @8:53AM dmike5000 said... I can really see Billionaires looking for love in between comments about $1 cheeseburger sandwiches...
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9-29-2009 @9:18AM thomasecw said... Today, the Burger King double cheeseburger sells (at my local BK) for $2.19; 2 meat patties + 2 slices of cheese. Down the street, McDonalds sells its "McDouble" for $1.00; 2 meat patties + 1 slice of cheese. To choose between the two is a "no brainer". Though I like the taste of BK over McD's, $1.19 is not enough to make up the gap. If BK makes the double cheeseburger a standard on its menu, the folks at McD's will miss me for sure.
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9-29-2009 @9:52AM Susan said... Here in Illinois in my suburban town of Cary we have a Burger King that is selling 2 double cheeseburgers for $5.00. One day they also sold 2 regular hamburgers for $4.00. Have to pay extra for cheese though. we have some good deals already from them. McDonalds $1 burger is also being offered out here. Have to pay extra for cheese though.
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9-29-2009 @9:45AM john said... Do the math. Even at $1 per, there is a healthy profit.
The meat costs them maybe $1.50/lb tops, so 25% of that gives a cost of 37.5 cents per each, add 5 cents for the bun and another 5 cents for the other stuff. labor at another 5 cents per. Total cost tops 52.5 cents per each--for a profit of 47.5 cents per. Then add in the $1 for maybe 10 cents cost of the soda ( or less if you are lame enough to add ice)you may buy to wash it down. So the you spend $2 and their profit is something like $1.37 per transaction.
That is a profit % of 68.5--not too bad the way I calculate it
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9-29-2009 @12:14PM nick said... yeah someone was telling me just the patty was like 3 or 4 cents what they paid anyway. so yeah they gettin thier money.
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9-29-2009 @11:28AM melvin said... Burger king has the best tasting hamburger(char-broil taste),but the prices have been a little out of line.
The $1.00 double-cheese burger (1/4 pounder)will entice me to buy!
MELVIN
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9-29-2009 @11:33AM Fletch55 said... Its a good price but I dont get the writer saying this is new Burger Kings have had the $1DCB for about 8 months now
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9-29-2009 @11:53AM tolchocks said... Markjones: I was helping a friend move 2 weeks ago and one of the boxes he was using was a burger king cheese box.I was surprised to see from the labeling that it was real cheese,not "cheese product",and it was by a well known company,kraft or borden,i forget now who it was.
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9-29-2009 @12:11PM Vinay said... You know it don't really matter cuz even if BK introduces a $1 double cheeseburger it'll never be as a successful as the one McDonalds has on their menu. The McDonalds DBL cheeseburger rules! But now I'm finally over it as fast food has taken the back seat for me! Come on people it's the 21st century the meats gonna start becoming organic. Enough with all of those hormones, pesticides, and antibiotics clogging up your arteries. Watch as all of these fast food giants start putting organic burgers on their menus! It's all about healthy eating.
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9-29-2009 @1:01PM Shelly said... Want to boost your sales? Get better people working there. I will drive an extra mile (and go past BK on my way) to McDonalds because the service is atrocious!!! BK is the "have it your way" fast food restaurant but they never get the special orders right. They park you to make their drive thru times (even if you're the only person in line.) They just suck!!!
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9-30-2009 @7:00AM TonyZ said... I go out of my way to B-King. I like it my way. But get rid of that idiot King maniquin in your commercials. I fast forward past your comercials to avoide looking at him.
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9-30-2009 @4:18PM Raiders757 said... BK has gone way down hill over the years. Their Whoppers no longer have much "Whop" to them at all. The last few times I ate one, the pattie was so thin, that I could hardly taste the meat. I've had $1 value burgers fill me up more than the recent version of the Whopper.
The fired at BK have sucked for over a decade. Their bacon is the worst in all of fast food, and shouldn't even be considered as such. Their tea is terrible! I drink tea with no sugar, so I can really get a good idea of how good one's tea is. The suppliers of BK's tea deserve an Epic Fail Award.
I'll also chime in, and say the the latest BK commercials are pathetic. I don't see how anyone can like that creepy bastard they pass off as Magic Burger King. you have to be short on brain cells to like that guy.
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10-08-2009 @12:06AM Stan said... I THINK IT WOULD BE GOOD FOR BK BUSINESS AND FOR
COSTOMERS TO SEE THEIR EMPLOYEES THAT PREPARE THE
FOOD & SANWICHES TO WEAR PLASTIC OR RUBER GLOVES TO
COVER THOSE UNWASHED HANDS WHEN MAKING SANDWICHES.
lOOKS MORE SANITARY AND THE COST WOULD BE VERY
LITTLE COMPARED TO THE APEAL IT WOULD MAKE ON BK
IMAGE.
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10-08-2009 @2:06AM Peggy said... da da da da...I'm loving it...the double cheese burger add lettuce and tomato and extra pickle...cant be beat...hands down..best cheap burger in America...fast food diva's or divo's who complain need to let their personal chefs do the cooking.
I wish they would offer whole wheat buns...that would be great!!!
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10-08-2009 @2:05AM Peggy said... where does the taco bell connection meet burger king??
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10-08-2009 @2:10AM Peggy said... updated good iced tea at BK with fresh lemon would be a big plus in the south....hate bk's tea. I order from Bk and then drive across the street to get Mc D tea....they always have fresh lemon....no so @ BK
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10-08-2009 @2:14AM Peggy said... So sorry Bill Gates...and you are reading this article...Why???
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10-31-2009 @7:00PM Vern said... Hey Kitty If you order a hamburg you will get a hamburger, If you order a cheeseburg, you'll get a cheeseburger. It's not a hard concept. Why don't you try it. Why waste your typing skills on such a stupid complaint. Yeah " No cheese please" is so hard to say. Or " Cheese Please". Oh yeah I can see where that would be difficult, "Moron".
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12-17-2009 @11:55AM Pete said... I usually get food that is $1, but I heard this is bigger than a Mc' Double, therefore I'd want I't!
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