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Burger King to Sell Quarter-Pound Double Cheeseburger for $1


BK double cheeseburger
Burger King Double Cheeseburger. Photo: sjeemz, Flickr.
The King has had a change of heart. Starting Oct. 19, Burger King will offer its quarter-pound double cheeseburger for $1 nationwide. This comes after we reported back in July that franchisees turned down a plan to instead sell the double cheeseburger for a buck, forcing the chain to plan a coupon campaign targeting nearly 80 million households nationwide.

But Nation's Restaurant News reports that the $1 promotion is just the fast-food giant's latest attempt to boost sales following a 4.5-percent drop in the last quarter.

According to Burger King's senior vice president of global business intelligence and strategy, Mike Kappitt, recent testing deemed the promotion successful.

"Positive sales results and strong consumer demand for our $1 quarter-pound Double Cheeseburger prove this strategy delivers a superior sandwich at an exceptional value," Kappitt told Nation's Restaurant News.

[Via Nation's Restaurant News]

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