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| Burger King Double Cheeseburger. Photo: sjeemz, Flickr. |
But Nation's Restaurant News reports that the $1 promotion is just the fast-food giant's latest attempt to boost sales following a 4.5-percent drop in the last quarter.
According to Burger King's senior vice president of global business intelligence and strategy, Mike Kappitt, recent testing deemed the promotion successful.
"Positive sales results and strong consumer demand for our $1 quarter-pound Double Cheeseburger prove this strategy delivers a superior sandwich at an exceptional value," Kappitt told Nation's Restaurant News.
[Via Nation's Restaurant News]
| Yes -- the cheaper, the better! | |
|---|---|
| No -- I order what I want. | |
| Sometimes -- depends on my budgeting. |
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9-28-2009 @5:27PM DEBBIE said... Burger King also sells TACOS not on the menu but they are like the ones Jack in the Box has. Tasty
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9-28-2009 @8:21PM Kitty said... I would like to know why every hamburger joint thinks that everyone loves cheeseburgers. There are people that DON'T like chesse on there burgers. Heaven forbid you forget to say "NO CHEESE" and then you end up with a cheeseburger anyway.
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9-28-2009 @8:47PM bfitzge106 said... This isn't rocket science. All you need to do is serve good quality food. Not the stuff that's been sitting around for about an hour. I had an Angus burger from McDonalds last night that wasn't even hot enough to melt the cheese. When I was just about finished it still hadn't melted. I pitched the last few bites. There was a outstanding Burger King on US 52 and I-35 in Liberty MO. that serves great food, day or night no matter what time of day you pull in. This is the way it oughta be. Ya listenin guys?
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10-24-2009 @9:22AM Ashley said... If you're looking for a burger without cheese, the Whopper and Whopper Jr. do not come with cheese. Cheese costs extra. There is also a regular hamburger.
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9-28-2009 @9:35PM mark jones said... there is no cheese involved at any of these fast crap places. it's closer to industrial lubricant than cheese.
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9-28-2009 @9:42PM BKBubba said... I have had the DBL C Burger and it's great. Good value.
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9-28-2009 @9:50PM kathi said... will help families who want to take the kids out..it's all about quality and money especially today..
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9-28-2009 @10:21PM Spazzy said... Kitty, I have a G-R-E-A-T idea for you. Don't go to a burger joint if you don't like burgers. WAHOOOOOOOOOO!
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9-28-2009 @10:28PM Michelle said... It's more barf for your buck
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9-28-2009 @10:21PM Spazzy said... I'll be all over that promotion.
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9-28-2009 @10:32PM MIchele said... I like their burgers but not the fries. Ever since they changed them, years ago, their sales seems to have declined. Better fries please!!
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9-28-2009 @10:51PM Ben said... Here Kitty Kitty, if you really don't like cheese that much, you will ALWAYS remember to say, "Hold the cheese", stop making excuses for yourself.
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9-28-2009 @11:50PM joseb said... That's fatty America for you, when stuff like this makes AOL news lol!
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9-29-2009 @12:03AM Patti Russell said... I agree on the fries. But also a MAJOR IMPROVEMENT needs to made in their TEA. McDonald's is the best, hands down. C'mon Burger King, you can do it.
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9-29-2009 @12:29AM Derrick said... yesss!! great munchie food.. $1 double cheese burger and $1 drink. Thanks BurgerKing. Your commercials rock too.
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9-29-2009 @2:12AM Bill said... Oh my God 1000 calories. Please dont let me eat more than one.
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9-29-2009 @3:29AM jeff d said... Find someone else to do your commercials, they are just disturbing with that thing in your bed waking you up, no thank you
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9-29-2009 @5:00AM ck hall said... I would eat all Whopper's if the fries were not so bad! Can't stand the coated fries with little "bumps" all over them. I know Burger King has experimented with fries over time and these have got to be the worst yet! Love the burgers but hate the fries.
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9-29-2009 @5:05AM ann said... For the person complaining about not liking burgers, Burger King has an Extensive chicken menu with 6 kinds of chicken..one grilled and one for breakfast. There is also a fish sandwhich and 2 kinds of salad plus a veggie burger (which is a vegetarian option and is not cooked in the fryers).
The kinds of chicken are tendergrill, tendercrisp, chicken fries, spicy chicken, original chicken and (for breakfast) there is a chicken fritter.
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9-29-2009 @8:36AM Bob said... Too bad that when they lowered the price, they also lowered the size... BK went from 2.2 oz for a patty to 2.0 oz. It is really noticeable when you open up the bun. The King should hang his supersize head in shame.
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