New Sweetener SUSTA Hits Stores

by Lisa Schweitzer, Posted Sep 10th 2009 @ 5:30PM

Photo: SUSTA.

A new sweetener is muscling onto store shelves already saturated with pink, blue and yellow packets.

SUSTA is the latest sugar substitute to hit store shelves with what developers call a proprietary blend of "inulin fiber, fructose, natural flavors, botanical extracts, vitamins, minerals and probiotics." At 5 calories, SUSTA claims its sweet punch from orange-peel extract.

But its inspiration came the Newton way -- with an apple.

Michael McCarthy, CEO of NXT Nutritionals, tells Slashfood the humble apple's natural sweetness, fiber and nutrients inspired SUSTA's creation.

"I always wondered why we can't make a sweetener that's both low-calorie and has added health benefits," McCarthy said.

Beverage-friendly packets are already hitting the stores, and the company plans a baking-product sweetener within the next three months.

"Each packet is as sweet as two teaspoons of sugar [and] contains one gram of fiber, vitamin C and probiotics," McCarthy said.

Currently, SUSTA is sold in about 2,000 grocery stores. Officials hope 10,000 stores will carry the product by spring 2010.

Read more about how artificial sweeteners can affect your health at That's Fit.

Will you try the new sweetener?
Yes.	1886 (73.3%)
No.	168 (6.5%)
Maybe.	520 (20.2%)

Filed Under: Food News, Ingredients, New Products
Tags: michael mccarthy, MichaelMccarthy, natural sweetener, NaturalSweetener, nxt nutritionals, NxtNutritionals, sugar, SugarSubstitute, susta, sweetener

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Reader comments (Page 2 of 2)

2-14-2011 @7:50AM EJ said... I tried it and I really like it. No complaints here. I think I'll stick with it as I was having some problems with Splenda even though I really liked it.
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