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Clamato Developer, Sylvia Schur, Dies at 92


Clamato
Clamato. Photo: Bludgeoner86, Flickr
Syvlia Schur -- a recipe developer for Betty Crocker, cookbook writer for companies like Campbell's and creator of products like Clamato, Cran-Apple juice and the pre-Slim-Fast diet drink Metrecal -- has died at the age of 92.

The cause of death was respiratory failure, her daughter, Jane S. Smith, told the New York Times.

Clamato, a cocktail juice made with tomato juice, onions, celery, spices and a dash of clam juice, is known for being a key ingredient in the Michelada. It is made and distributed by Mott's.

Along with independently helping food corporations develop new products, Schur was the founder of her own restaurant and food company consulting business, Creative Food Services.

"She was a pioneer of modern food usage," her Creative Food Services coworker Heidi Kost-Gross told the Times. "Her company was at the cutting edge of how food should look and taste, and above all, how it should be used."

Because of the nature of her business -- promoting her clients' products and recipes to the press -- Schur became well known with newspaper and magazine editors nationwide. Consequently, in 1978 she became the food editor at Parade Magazine.

Julia Child took over the position after Schur, and "Silver Palate" cookbook author, Sheila Lukins, took over after Child. Lukins also died recently after battling brain cancer.

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