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Clamato Developer, Sylvia Schur, Dies at 92

Clamato
Clamato. Photo: Bludgeoner86, Flickr
Syvlia Schur -- a recipe developer for Betty Crocker, cookbook writer for companies like Campbell's and creator of products like Clamato, Cran-Apple juice and the pre-Slim-Fast diet drink Metrecal -- has died at the age of 92.

The cause of death was respiratory failure, her daughter, Jane S. Smith, told the New York Times.

Clamato, a cocktail juice made with tomato juice, onions, celery, spices and a dash of clam juice, is known for being a key ingredient in the Michelada. It is made and distributed by Mott's.

Along with independently helping food corporations develop new products, Schur was the founder of her own restaurant and food company consulting business, Creative Food Services.

"She was a pioneer of modern food usage," her Creative Food Services coworker Heidi Kost-Gross told the Times. "Her company was at the cutting edge of how food should look and taste, and above all, how it should be used."


Because of the nature of her business -- promoting her clients' products and recipes to the press -- Schur became well known with newspaper and magazine editors nationwide. Consequently, in 1978 she became the food editor at Parade Magazine.

Julia Child took over the position after Schur, and "Silver Palate" cookbook author, Sheila Lukins, took over after Child. Lukins also died recently after battling brain cancer.

Filed Under: Food News
Tags: betty crocker, BettyCrocker, clamato, creative food services, CreativeFoodServices, julia child, JuliaChild, obituary, ocean spray, OceanSpray, sheila lukins, SheilaLukins, sylvia schur, SylviaSchur

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Reader comments (Page 1 of 1)

Chef Alfred Schrader

9-09-2009 @3:21PM Chef Alfred Schrader said... I love Clamato! You can also buy clam juice itself in a bottle. Add it to Campbell's tomato soup with half cup of sliced celery & 6 jumbo shrimp... Chef.
Reply

catesmatt

9-09-2009 @3:47PM catesmatt said... Okay, so now we know Clamato's the Key to Longevity! Good stuff; wish they'd use a little less salt...
Reply

SUSAN

9-09-2009 @4:00PM SUSAN said... I remember Metrical. Tasted great, but--like SlimFast--it was no good towards permanent weight loss.
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LilRose96

9-09-2009 @6:35PM LilRose96 said... I really don't understand how it was determined she died from this Drink. She was 92 years olds. How did you come to the conclusions that it wasn't something esle or just her time to go. She had lived a long, and must have been a pretty heathy life to continue on so many years. It's hard to believe that Clamato caused her death, without alittle more detail into how it happened. April
Reply

Sanford Leffler

9-09-2009 @7:22PM Sanford Leffler said... Beefamato was delicious. It was probably developed by Ms. Schur as well. It hasn't been available for some 20 years. Why other than the likely answer that it didn't sell well.
Reply

sirronmas

9-09-2009 @7:37PM sirronmas said... Did you ever READ the article? Nowhere. . .NOWHERE. . does it say se died from drinking this drink!!! It SAYS she died from respiratory failure!!! No wonder today's society is unaware!
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Dave

9-09-2009 @9:45PM Dave said... OK how do I remove the label and put on one that says TOMATO JUICE????

Can't have in the house 'cause it's made from Clams... --From SHELLFISH!!!!!

And I love Clamato Juice and enjoyed it before I got married...!
Reply

jvin

9-09-2009 @10:35PM jvin said... we used to make a drink we called a clam digger w/ this. it had clamato juice, vodka, horseradish, celeray salt and worcestershire sauce.
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CuteTomato

9-09-2009 @10:43PM CuteTomato said... I think some people just have a problem with reading the article before spouting off their posts....it never said she died from Clamato juice. Now, staying on the topic I enjoy the stuff...it works great as a mixer as well...just has too much salt...so you need to adjust certain recipes.
Reply

big johnson

9-09-2009 @11:48PM big johnson said... I was never into the clam juice thing....I would go into bars with a live flounder in my pocket and say, "Hey man, just squeeze this in my vodka"....
Reply

Norene

9-10-2009 @1:21AM Norene said... How 'bout a Bloody Mary? Tomato Juice with spices and a little something.......How 'bout a Virgin Mary?...spices without a little something.
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KITZER

9-10-2009 @1:39AM KITZER said... WHAT ACTUALLY IS "CLAM JUICE"? OPEN A CLAM AND DRIP/POUR OUT THE WHATEVER?? JUST THE THOUGHT OR IDEA OF IT MAKES ME GAG!! MUCH LIKE "ROCKY MOUNTAIN OYSTERS"!! GAG--BARF--PUKE!!! I'VE NEVER HAD IT NOR WILL I EVER!!!
Reply

n00b

9-10-2009 @3:43AM n00b said... 9-09-2009 @ 7:37PM

sirronmas said...
Did you ever READ the article? Nowhere. . .NOWHERE. . does it say se died from drinking this drink!!! It SAYS she died from respiratory failure!!! No wonder today's society is unaware!

She must have breathed it in. it's no wonder she died! you are supposed to drink it. and they us kids r dumb!
Reply

Luther

9-10-2009 @5:04AM Luther said... If you don't have the Balls to eat "Mountain Oysters," WE don't Care.
Reply

14 Comments / 1 Pages

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