As someone who's worked in product package design, I can tell you that it does not take "18 months" to update a package design nationally. Especially not with a short-shelf-life product like ice cream.

That said, it's nice that Ben & Jerry's has made this symbolic little gesture.

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This is great news, and a fun way to celebrate marriage equality! I hope they do sell it in stores eventually. I would buy it, and so would most supporters of equality that I know. Here's hoping!

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MediaCurves.com just conducted a study with 851 viewers of an ad by Truth and Hope supporting gay marriages. The results showed that Democrats and Independents reported ‘happiness’ and ‘inspiration’ as the emotions they felt most during the ad while Republicans reported ‘disturbed’ and ‘happiness’ as the emotions they felt most while viewing the ad. The study also found that 83% of Democrats, 77% of Independents, and 58% of Republicans indicated that the ad was effective. For more in-depth results, please visit http://www.mediacurves.com/Culture/J7517-Truth-and-Hope/Index.cfm
Thanks,
Ben

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Uh..... thanks, Ben.

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Gobo,
The article didnt say it takes 18 months to update it nationally, they said it can take up to 18 months to revise it, meaning to finalize and approve the actual design. If you really had experience in the product package design field, you might have known that.

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Oh it's not enough they support a cop killer now this Yuck perfect reason I never buy their ice cream

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since when does equal rights have anything to do with politics? what an ignorant poll.very cool ben and jerry.

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I think they dropped the ball on this one. Wait for it, wait for it... Tutti Frutti!!!

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Not everyone in Vermont thinks this is so great. Remember, it's only legal here because the legislature put it in place, not the people who live here.

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If you want to celebrate same sex marriage, that's great. But don't do it with an ice cream flavor. Eeww!

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Leave your stupid political statements out of my ice cream! I will be sure never to buy another thing they sell. That is just nasty to the max that they would promote that lifestyle with icecream. I am sick of liberals trying to make something that is wrong, and should still be seen as wrong, as ok. It's not ok. It is not right. Quit ramming that crap down my throat.

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Lauren, you state: it can take up to 18 months to revise it, meaning to finalize and approve the actual design. The truth is, no, it doesn't. As a product designer, that's not true at all. Don't question my actual job, okay? Thanks.

Joann, agallagher, jw: If it offends you so much that gay people like each other that you don't want to eat ice cream, that's your own problem, really.

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Patrice, that's unnecessary. Did someone tell Fred Phelps to have his people come to Slashfood this morning?

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I wish I weren't a lactose intolerant adult onset diabetic or I would rush out and buy some of this. I'm not gay. I support equal rights, even for inbred idiots who do most of the posting here. Equal rights for everybody.

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I am the WIFE of a HUSBAND who will no longer purchase their ice cream.

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Aren't the legislators in Vermont elected by the people of Vermont?

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I want marraige equality too. I want to marry my brother. We love each other and I don't care what all these bigots that think it is wrong say. I demand my rights. And my sister wants to marry our other sister. We demand equality for all and if you don't agree with me you are a bigot !

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I love these ignorant people who insist on the "biblical definition of marriage." Would that be the one where you can marry as many women as you can afford to support, because that is the biblical definition of marriage. Polygamy is supported by the bible. So many men of the bible were polygamists. And exactly what is a concubine? Would that be a woman you can have sex with without marrying and your wife can't say anything about it? I call that a girlfriend for a swinger. 1st Timothy gives the qualification for a minister or elder depending on your translation. It says he must be the husband of one wife. If it weren't common for christians to have multiple wive's this wouldn't have to be mentioned. Enough bigotry. The bible is subject to interpretation and unless you read the original languages you are relying on someone else for your translation. I'm not a Mormon, I'm not anything, I just know the bible better than most christians.

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Well thats the last tub of B&J I will buy for my wife ever again......too many non gay options to worry about Ben.....bet they see a dip in sales

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I think its a great idea. People love ice cream and if they see something like this on the ice cream labels, there will be a gradual acceptance of people who love the same sex. I totally believe that they should be given every right to love another person, be it male or female. There isn't enough love in the world, don't tear down some of the few people that have actually found it.

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