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Ruby Tuesday Tests New Brunch Menu


ruby tuesday
Photo: Orlando's World of Photos/flickr.
If eggs Benedict is what you're after this Sunday morning, you may have to look no further than the nearest Ruby Tuesday.

Based in Maryville, Tenn., the restaurant chain is expanding testing of its brunch menu on Aug. 30 to hundreds of locations across the country in the wake of a successful run in some 50 Ruby Tuesday restaurants this summer, Nation's Restaurant News reports.

Locations offering brunch will open two hours early, at 9 a.m., and offer brunch until noon. The regular menu will be available starting at 11 a.m.
In addition to traditional brunch cocktails -- including sangria, mimosas and a "Cajun Mary" -- Ruby Tuesday will offer a four-course brunch menu featuring a Berry Good Yogurt Parfait, Gourmet Mini Chocolate Chip Cookies, homemade country biscuits and a variety of brunch entrées, according to the report.

Entrées, which will cost between $9.99 and $13.99, include Mini Steak Benedicts, Silver Dollar Short Stacks and three varieties of Sunrise Quesadillas. Kids meals will cost $4.99.

For the teetotaler, Ruby Tuesday will also have non-alcoholic specialty drinks, including fresh lemonade, fruit teas and a "Tropical Sunrise," which combines mango, pineapple and orange juices and grenadine.

The move could signal a series of initiatives from the restaurant chain to help drive sales at a time when many restaurants are trying to draw in new customers.

"To borrow a baseball metaphor, while we would not characterize the brunch as a home run-driver of same-store sales growth, we do believe it represents one in a series of initiatives -- singles and doubles -- [that] management continues to explore to further leverage sales within its system," securities analyst Bob Derrington told Nation's Restaurant News.

Ruby Tuesday is offering buy-one get-one-free coupons for both brunch and dinner in markets where brunch is available.

[Via Nation's Restaurant News]

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