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Based in Maryville, Tenn., the restaurant chain is expanding testing of its brunch menu on Aug. 30 to hundreds of locations across the country in the wake of a successful run in some 50 Ruby Tuesday restaurants this summer, Nation's Restaurant News reports.
Locations offering brunch will open two hours early, at 9 a.m., and offer brunch until noon. The regular menu will be available starting at 11 a.m.
In addition to traditional brunch cocktails -- including sangria, mimosas and a "Cajun Mary" -- Ruby Tuesday will offer a four-course brunch menu featuring a Berry Good Yogurt Parfait, Gourmet Mini Chocolate Chip Cookies, homemade country biscuits and a variety of brunch entrées, according to the report.
Entrées, which will cost between $9.99 and $13.99, include Mini Steak Benedicts, Silver Dollar Short Stacks and three varieties of Sunrise Quesadillas. Kids meals will cost $4.99.
For the teetotaler, Ruby Tuesday will also have non-alcoholic specialty drinks, including fresh lemonade, fruit teas and a "Tropical Sunrise," which combines mango, pineapple and orange juices and grenadine.
The move could signal a series of initiatives from the restaurant chain to help drive sales at a time when many restaurants are trying to draw in new customers.
"To borrow a baseball metaphor, while we would not characterize the brunch as a home run-driver of same-store sales growth, we do believe it represents one in a series of initiatives -- singles and doubles -- [that] management continues to explore to further leverage sales within its system," securities analyst Bob Derrington told Nation's Restaurant News.
Ruby Tuesday is offering buy-one get-one-free coupons for both brunch and dinner in markets where brunch is available.
[Via Nation's Restaurant News]
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