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Based in Maryville, Tenn., the restaurant chain is expanding testing of its brunch menu on Aug. 30 to hundreds of locations across the country in the wake of a successful run in some 50 Ruby Tuesday restaurants this summer, Nation's Restaurant News reports.
Locations offering brunch will open two hours early, at 9 a.m., and offer brunch until noon. The regular menu will be available starting at 11 a.m.
In addition to traditional brunch cocktails -- including sangria, mimosas and a "Cajun Mary" -- Ruby Tuesday will offer a four-course brunch menu featuring a Berry Good Yogurt Parfait, Gourmet Mini Chocolate Chip Cookies, homemade country biscuits and a variety of brunch entrées, according to the report.
Entrées, which will cost between $9.99 and $13.99, include Mini Steak Benedicts, Silver Dollar Short Stacks and three varieties of Sunrise Quesadillas. Kids meals will cost $4.99.
For the teetotaler, Ruby Tuesday will also have non-alcoholic specialty drinks, including fresh lemonade, fruit teas and a "Tropical Sunrise," which combines mango, pineapple and orange juices and grenadine.
The move could signal a series of initiatives from the restaurant chain to help drive sales at a time when many restaurants are trying to draw in new customers.
"To borrow a baseball metaphor, while we would not characterize the brunch as a home run-driver of same-store sales growth, we do believe it represents one in a series of initiatives -- singles and doubles -- [that] management continues to explore to further leverage sales within its system," securities analyst Bob Derrington told Nation's Restaurant News.
Ruby Tuesday is offering buy-one get-one-free coupons for both brunch and dinner in markets where brunch is available.
[Via Nation's Restaurant News]
What meal do you prefer? Tell us why in the comments below.
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8-31-2009 @6:43AM Shirley Smith said... We always thought Ruby Tuesday was a place to get good hamburgers. They have good ones but oh so much more---we love the place. Have have been there at least 3 times recently---very impressed to say the least. I have not written a review/comment before but had to this time. Every item we ordered has been really great--no complaints possible. Their mashed potatoes are wonderful---something I seldom order. The broccoli is not only delicious but beautiful--wish I could do it at home the same way. Really doubt that you would be anything but very pleased with their food and selections are varied. Have had the ribs, steak, shrimp, etc.--order whatever you want and am sure you will be satisfied. Their coupon deal just can't be beat. Go--enjoy.
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8-31-2009 @7:43AM Louis said... We love Sunday brunches and look forward to taking advantage of yours. But we get out of church at around 11:30 and getting to the local Ruby before noon is pushing it a bit. Wish you could extend your brunch hours to at least 1:00 PM.
Respectfully,
Louis
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8-31-2009 @11:55PM Beth said... Went to Ruby Tuesday last week for the first time in almost a year, their menu sucks now. You should be able to get a better variety, but they've cut some good items in favor of more pricey dinners. I doubt I'll be back any time soon.
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8-31-2009 @9:38AM Gigi said... I would like to see Sunday brunch served until 2:00pm to accommodate those attending church.
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8-31-2009 @10:06AM liftgate1945 said... I really don't think this brunch thing with ruby's will fly. They just don't run this chain
of restaruants to like it should be run. I stopped going there about 6 months ago and we thought we would try it again to see if anything has changed. We found out that it did not change. Service was mixed but the sloppyness of the way the plates were put out in the kitchen was terrible. The waiter should have refused both of our orders just on account of the way it was dished up.Also salad bar was not kept up with as it was a mess. Paid my $26.00 tab and left a $4.00 tip and left saying that is the last time we will eat at Ruby's.
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8-31-2009 @11:32AM Angiebaby said... Alright. I've never heard another soul make this confession, so obviously, (again), it's just me. But Strangers, please hear my confession: I HATE to roll out of be early in the morn and COOK! Since I'm alone, I almost will not do it for myself. I will warm up leftover spaghetti before I'll get out everything to make eggs and toast. I love breakfast foods, and I love to make breakfast for others. It was not a chore when I had children. But again, for one? Uh, no. Fortunately, I'm as happy with a ham & dry salami sandwich for breakfast as I am pancakes. The only advantage pancakes would have is they are warm, and lots of times I want something warm for breakfast, but don't want to cook.
This is why I love the idea of brunch. I can go earlier than lunch, and have eggs benedict or a slice of ham with a side of roasted asparagus, either one topped off with a light alcohol beverage, if I like. People act like it is illegal, immoral and bordering on alcoholism to put a little Kahlua in their breakfast coffee on a day off, but savor it and pay big bucks for it while out for brunch. Go figure.
Anyway, I wish RT luck and hope it goes well enough to expand their brunch menu. I think they are right in thinking there may be a market for this.
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8-31-2009 @2:08PM SharonT said... We LOVE brunch, and we love Ruby Tuesdays, so will definitely check it out! I agree with some other posters, though. Here in New England folks don't get out of church in time to make a Noon stop on a brunch. You really need to accept orders till at LEAST 1PM to make brunch work here, and many restaurants go until 2PM.
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9-20-2009 @8:15PM Cherie said... I went to Ruby Tuesdays (a restaurant I generally like) for the Sunday brunch. To say I was underwhelmed is an understatement. Firstly, when they say "brunch" I expected the breakfast bar - filled with a variety of fruit, salads, etc. But it was completely empty. The first course was a skimpy bisquit - with just butter - when we asked for Jelly - they said they didn't have any (for BREAKFAST?) Then the parfait - which was wonderful. Then came the main course - I ordered the mini hollendaise things - in the menu picture - they showed 3 - but I got two. THEN - and this was the biggest surprise of all - the bread on the bottom of this sandwich, instead of being an english muffin, like you'd expect, it was the top of a hamburger bun. What's up with that?
I don't think I'll be going back.
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10-11-2009 @4:05PM Gary said... Copy of EMail I sent to Ruby Tuesdays.
Hi, Today Cathy and I tried your new bunch. We were very disappointed. I assume we thought of a buffet because of your great salad bar. The one biscuit we started with was very small. A man did come around and give us one more. They I tried the yogurt. Cathy would not eat hers after seeing the look on my face. It was very strange. Sour and sweet. Why you would not use at least a yogurt with some taste is beyond me. We both picked the steak. It came well done and you gave us 4 little pieces. Next to the egg dish. Could have lived without the tomato and lettuce. The potatoes were OK. The coffee was very strong and a little bitter. We loved your dinner steak but will never be back for brunch. A real waste of money for us. Most of the retired customers were amazed at what you served them. Give it up or try a real buffet with eggs and other breakfast items. Perhaps you should leave breakfast for Denny's and Perkins. Take care and learn from your mistake. Gary and Cathy
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10-18-2009 @3:36PM Esther Lampel said... We always eat dinner at Ruby Tuesday and decided to try their brunch this morning.We were pleasantly surprised at how good it was.The biscuits were warm,the yogurt was yummy,the quesadilla very good.We had so much to eat that we had to take home the cookies and some of the quesadilla.Service was excellent.
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10-25-2009 @1:16PM kitty said... I ordered the brunch from RT's today because of the buy one get one coupon they send to your email. I ordered the mini Benedict trio, and my husband got the mini pancakes. I was very surprised to learn that the little things don't come with a bun top. I order 'to go' so i don't get more than a description and no pictures. but over all it was very god. The steak one was by far the best. The parfait was with plain yogurt, so if your not used to it could be a bit of a turn off. I mixed the extra fruit sauce that came with the biscuits in with the yogurt and it was just fine tho. There were a lot of pancakes with my husbands meal and they were pretty yummy too. Way more food than i usually do with in the morning, very happy and would definatly try it again.
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12-13-2009 @11:12PM joann said... the eggs they use for the omelets are not fresh. they use frozen heat n serve eggs. they taste like cardboard. good luck.
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