Skip to main content
Skip to main content

Hot on HuffPost Food:

See More Stories
Tell us what you think for a chance at $1000!


Bud Light Team-Color Fan Cans Cause a Stir

Lailey Vineyard, Niagara
Bud Light Fan Cans. Photo: TailgateApproved.com
Bud Light's new lineup of beer cans color-coded for sports teams has some college administrators raising their eyebrows over the marketing campaign.

The Fan Cans are being touted by Anheuser-Busch as the perfect tailgate accompaniment on its Web site, TailgateApproved.com. "Show your colors!" the site says. "Put your hand around a fan can!"

But the cans, which the site says come in 26 color combinations in 24- and 30-packs, haven't got everyone doing the wave.

The cans are being marketed to match the colors of towns with college football teams, a move that has some school administrators up in arms, according to the Wall Street Journal. For example, purple-and-gold cans are being sold near the campus of Louisiana State University in Baton Rouge, La.

Samuel L. Stanley, president of New York's Stony Brook University, called the campaign "categorically unacceptable," and the University of Michigan has threatened to sue to make certain "maize and blue" cans are not sold anywhere in the Great Lakes state. At least 25 schools have asked Anheuser-Busch to stop selling the cans near their campuses, the paper said. The company said it would comply with any formal request by a university.

Company officials told the Journal that the campaign uses the "color schemes to connect with fans of legal drinking age in fun ways in select markets across a variety of sports."

Do you think the fan cans are appropriate?
Yes, I'd love to toast my favorite team.7492 (68.3%)
No -- only for drinking at home.483 (4.4%)
Hmm...844 (7.7%)
No way.2143 (19.5%)


[Via Wall Street Journal]

Filed Under: Food News, Drink Recipes
Tags: beer, bud light, bud light fan can, BudLight, BudLightFanCan

Sponsored Links

Reader comments (Page 2 of 2)

buckybdgr

8-23-2009 @6:47PM buckybdgr said... I would be proud to drink a can of Badger cardinal and white Bud while grilling some beer brats and burgers.
Reply

Bill

8-24-2009 @5:39PM Bill said... I can see it now. After a hard day of fighting off all this evil at school, the administrators head home, crack open a cold one and recharge for the next day.
Reply

sunnydupree

8-23-2009 @7:36PM sunnydupree said... I just got through watching Michael Moore's movie Sicko about our so-called healthcare system. What happened to the Hippocratic Oath "Do No Harm? We have a system now where consultants to Big Insurance decide whether or not people get cared for. You... have Cancer too bad; it is cost efficient for the Insurance companies they wont make a profit.
You have a sick baby with 104-degree temp. OHHHH too baaad. Your not at the right hospital for your insurance you have to wait for hours to get to the right one and by then your child is in cardiac arrest and dies. What about the heroes that worked tirelessly when the 9/11 attack occurred? Are they being helped with the diseases that they sustained due to the stuff that was flying in the air NO WAY!
France, Canada and oooooo eewwwww even the Satan country Cuba has better healthcare that we Americans do. Why are we paying so much for so little. Why are we working ourselves to death for no benefits and when we do have them we are denied care.
To sum up It is time for us to have Free Universal Healthcare for ALL NOW for we are all created equal and we all deserve the right to life liberty and the pursuit of happiness. Big business and greedy government officials are treading on our inalienable rights. did you know in this great country that you will be put out by the side of the road if you don’t have money for healthcare whether you are healed or not.

Reply

durag56

8-23-2009 @7:01PM durag56 said... I really worry about the post in these rooms at times,I THINK YOU PEOPLE HAVE LOST ALL FRICKING THINGS YA CALL BRAINS. ty 4 letting me vent hagn
Reply

Sharon Lynn

8-23-2009 @7:18PM Sharon Lynn said... Oh Here We Go, And you know what this really means? Tax Hike On Beer
Reply

aztecinvestor

8-23-2009 @7:58PM aztecinvestor said... At 17, with the permission of a parent, you can join the Army and go fight in Afghanistan, but if Mom or Dad gives you a beer, you both go to jail. Everywhere else in the world, if there is a legal age to consume alcohol it's 18 or less. Why, exactly, are Americans too stupid to decide whether or not to drink a beer until they turn 21?
Reply

sunnydupree

8-23-2009 @7:35PM sunnydupree said... I just got through watching Michael Moore's movie Sicko about our so-called healthcare system. What happened to the Hippocratic Oath "Do No Harm? We have a system now where consultants to Big Insurance decide whether or not people get cared for. You... have Cancer too bad; it isnt cost efficient for the Insurance companies they wont make a profit.
You have a sick baby with 104-degree temp. OHHHH too baaad. Your not at the right hospital for your insurance you have to wait for hours to get to the right one and by then your child is in cardiac arrest and dies. What about the heroes that worked tirelessly when the 9/11 attack occurred? Are they being helped with the diseases that they sustained due to the stuff that was flying in the air NO WAY!
France, Canada and oooooo eewwwww even the Satan country Cuba has better healthcare that we Americans do. Why are we paying so much for so little. Why are we working ourselves to death for no benefits and when we do have them we are denied care.
To sum up It is time for us to have Free Universal Healthcare for ALL NOW for we are all created equal and we all deserve the right to life liberty and the pursuit of happiness. Big business and greedy government officials are treading on our inalienable rights. did you know in this great country that you will be put out by the side of the road if you don’t have money for healthcare whether you are healed or not.

Reply

Gordon

8-23-2009 @7:47PM Gordon said... I see no foul here. Its only Budweiser marketing its products to increase their market share via sports fans drinking their beer.
Reply

Jim

8-24-2009 @7:43AM Jim said... Leave it alone. Stay out of everyone's business. Life is too short to try to be in control of everyone else who does not think like you do. Kudo's to the creators of this idea to try to increase their market during these dismal economic times.
Reply

Jim

8-24-2009 @7:44AM Jim said... Leave it alone. Stay out of everyone's business. Life is too short to try to be in control of everyone else who does not think like you do. Kudo's to the creators of this idea to try to increase their market during these dismal economic times.
Reply

MM

8-26-2009 @10:06AM MM said... What fascinates me is the poll at the end of this article. As of now, 830 people have taken the time to respond to it so that they could publicly register their opinion as "Hmmm."
Reply

nicole

12-04-2009 @12:09AM nicole said... I would love to see these can go on to the shelf of the store I'm a gator fan so yes I know I would love these can all together.
Reply

Ricky

10-16-2010 @1:48AM Ricky said... To all you anti-american beer hating idiots, I got an idea for ya....If you don't like what Budweiser is doing with their beer cans, then don't buy the damn things! And let the rest of us enjoy drinking out of a beer can that represents our favorite team!!!!!
Reply

33 Comments / 2 Pages

Most Popular Stories

  • FDA Still Struggling to Define

    FDA Still Struggling to Define "Gluten-Free"Read More

  • This Omelet Recipe Is Written On the Egg Itself

    This Omelet Recipe Is Written On the Egg ItselfRead More

  • Why Jewish Food Disappoints

    Why Jewish Food DisappointsRead More

Latest Flickr Feed


Sponsored Links