|Bud Light Fan Cans. Photo: TailgateApproved.com
The Fan Cans are being touted by Anheuser-Busch as the perfect tailgate accompaniment on its Web site, TailgateApproved.com. "Show your colors!" the site says. "Put your hand around a fan can!"
But the cans, which the site says come in 26 color combinations in 24- and 30-packs, haven't got everyone doing the wave.
The cans are being marketed to match the colors of towns with college football teams, a move that has some school administrators up in arms, according to the Wall Street Journal. For example, purple-and-gold cans are being sold near the campus of Louisiana State University in Baton Rouge, La.
Samuel L. Stanley, president of New York's Stony Brook University, called the campaign "categorically unacceptable," and the University of Michigan has threatened to sue to make certain "maize and blue" cans are not sold anywhere in the Great Lakes state. At least 25 schools have asked Anheuser-Busch to stop selling the cans near their campuses, the paper said. The company said it would comply with any formal request by a university.
Company officials told the Journal that the campaign uses the "color schemes to connect with fans of legal drinking age in fun ways in select markets across a variety of sports."
|Yes, I'd love to toast my favorite team.||7492 (68.3%)|
|No -- only for drinking at home.||483 (4.4%)|
|No way.||2143 (19.5%)|
[Via Wall Street Journal]