Debunking Beer Can Chicken: A Waste Of Good Beer, And Dangerous
Famous Death Row Last Meals
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| Bud Light Fan Cans. Photo: TailgateApproved.com |
The Fan Cans are being touted by Anheuser-Busch as the perfect tailgate accompaniment on its Web site, TailgateApproved.com. "Show your colors!" the site says. "Put your hand around a fan can!"
But the cans, which the site says come in 26 color combinations in 24- and 30-packs, haven't got everyone doing the wave.
The cans are being marketed to match the colors of towns with college football teams, a move that has some school administrators up in arms, according to the Wall Street Journal. For example, purple-and-gold cans are being sold near the campus of Louisiana State University in Baton Rouge, La.
Samuel L. Stanley, president of New York's Stony Brook University, called the campaign "categorically unacceptable," and the University of Michigan has threatened to sue to make certain "maize and blue" cans are not sold anywhere in the Great Lakes state. At least 25 schools have asked Anheuser-Busch to stop selling the cans near their campuses, the paper said. The company said it would comply with any formal request by a university.
Company officials told the Journal that the campaign uses the "color schemes to connect with fans of legal drinking age in fun ways in select markets across a variety of sports."
| Yes, I'd love to toast my favorite team. | |
|---|---|
| No -- only for drinking at home. | |
| Hmm... | |
| No way. |
[Via Wall Street Journal]
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8-21-2009 @4:20PM Matt Mazz said... Right... because college kids will quit drinking if the cans aren't colorful.
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8-21-2009 @9:26PM feh said... Please, wont someone think of the children? Oh wait, your precious snowflake is in college now. If color coded beer kills your kid, then maybe your kid would have benefited more from crayons than an education. good luck.
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8-22-2009 @11:08AM Sully said... Let's face it the comes down to the fact that the colleges want to be making buck off of it too and they aren't. Their level of concern about it goes as deep as their pockets and them not having it be a licensed product.
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8-23-2009 @2:10PM upurs said... what you people should be complaining about is the national..BAC,LAWS OF.08/.06,for commercial drivers!...these laws are unconstitutional...theselaws are ridiculus and they hurt good people and need to be changed back where they .12...this government of ours continues to over step it's boundaries and needs to be put back in line and not just with the DUI LAWS EITHER..!
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8-23-2009 @2:43PM Erika said... I don't think the furor over these cans is warranted. They are obviously being marketed toward football fans, not students. Just because a can has pretty colors on it doesn't mean that suddenly underage kids will have easier access to it. If college administrators are so worried about underage drinking, they need to be focusing on the places that are actually selling the alcohol.
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8-23-2009 @2:50PM SamAdams said... Since Bud was sold to a foreign company last year I refuse to buy their beer. As long as there are beers being made by American companies with American workers, I will buy their products instead of Bud.
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8-23-2009 @2:59PM Angie said... I think it's a great marketing idea. I don't think changing the color of a can is going to increase/decrease underage drinking. I think that comes down to how a child is raised and whether we teach our children to make wise choices!
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8-23-2009 @3:09PM judezeeof3 said... Honestly! now companies can't advertise in colors?!? Anyone who thinks the color of a can is going to make the kids drink more or less is nuts! If they are going to drink they are going to drink even if the cans are blank!
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8-23-2009 @4:09PM Shelly said... What fascinates me is how incomplete and unprofessional this article is. Not once does it mention WHY the "college administrators" are so upset. We are left to infer that they believe this campaign promotes underage or on-campus drinking, but it certainly doesn't establish as much. Also confusing is the line "marketed to match the colors of towns with college football teams." Excuse me? "Match the colors of towns"?
You pulled this from the Wall Street Journal; it couldn't have been that hard to pretend at being journalists.
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8-23-2009 @3:43PM stephen said... I guess the colleges are not only upset with lossing revinue over the beer can colors but the "Nanny" regulations over college students drinking, even if they are old enough. So what's wrong with colored beer cans? For that matter, shouldn't you be old enough to drink at 18 if you're old enough to have sex and die for your country?
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8-23-2009 @3:48PM Bill O'Leary said... U of Michigan, that " lefty liberal bastion of anti-white racism "; strident in it's unconstitutional graduate law school admission's racially biased policy ; also defiant of our Sumpreme Court decision to stop its corrupt ways. Now the university wants to ban beer cans of colors it finds objectional. Who runs this university, the ghost of Uncle Joe Stalin ?
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8-23-2009 @3:58PM Rob said... These LIBERAL Universities are nothing but melting pots for Binge Drinking, Bare Breasted Women away from hom for the first time sewing their fantacies and Wild Uncontrollable Parties. AND WE WONDER where the hell have all the people with values gone. All you have to do is look to the people who would rather see this great country with some other form of government, a government who tell you what to do and when to do it. We have well indoctrinated these kids into believing there is no suck thing as Common Sense becasue we don't teach or know how to encourgae it. don;t worry about creativity somebody else will do it for us is the attitude. Look poor or desitute enough and someone will give it you. (Example) the guy in detroit who cleaned car windows at the entrances to the freeways. "Will Work For Food" great line. A reporter watched him daily for 4 months and he is estimated to have made 12,000 in 4 months that's folks is $36,000 a year if he doesn't work when it's raining or to cold. Yes this guy has an education 3 years of College at Wayne State University. Haven't seem him in some time but I'm told by police offier friends that he now teaches others how to "Pander" I need a beer, this is discusting
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8-23-2009 @4:35PM Lee said... It would be great if Trojan came out with a similar marketing plan . I have a mental picture of orange and blue rubbers with a Gator embossed on the side....
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8-23-2009 @4:42PM Tami said... They are in college. They aren't "children" anymore and are old enough to make their own decisions. Do you really think that these students look at the can and say, "I wouldn't drink that beer before, but hey, the can is cool, so I will drink it now!" No, they drink. That's life. Let them live their own life. They are adults.
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8-23-2009 @4:52PM bud=gross said... I don't see how or why anyone would want to drink that nasty crap anyway, no matter what color the can is. Bud light shouldn't even be called beer, more like dirty water!
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8-23-2009 @5:10PM Michele said... Omg people in college drink beer? LOL As if they won't because the can doesn't match their school colors? Cool Can I get yellow and green for George Mason? I don't even drink but I want one.
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8-23-2009 @5:42PM Tony said... Why? With the current graduates that I have met, stumbling, stupid, slurring drunks are a positive step up. Hell feed em more booze.
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8-23-2009 @5:51PM SARAH OWENS said... Pu...leese. Are these college administrators trying to make people think that there is no beer in the Dorms. I had to make a deliver at a college party once, which was being held in the auditorium at the college. There were kegs and kegs and cases and and cases of beer. I was amazed at the booze flowing at that college and it did not look like all seniors either, There were kids there that didn't even look 18.
About the colors. I don't believe there is a patent on colors except by perhaps, crayolo. Surely these college administrators think they can say, "Oh, that's our school colors, we don't want our colors to be used on beer." These are people who are in charge of our kids folks. They don't have a brain!!!!!!!
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8-23-2009 @6:16PM EVilece said... How about the beer co. donating their money to the schools with those team colors? Does it always have to be about the big company making money off of others? How about the beer co. using the money they make off of team colors to fund a college scholarship to those schools whose team colors they are selling? This could get turned around into "giving back" rather than take, take, take...
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8-23-2009 @6:39PM Kevin said... First off id like to say will you all please shut the hell up... I bet most of you are bw 30 and 50 years old.. Remember when you drank in college... Or you didn't Bud light is a college beer. ITS CHEEP. I like it actually i think its great People wont stop partying because you pulled the ads... Come on people think about it
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