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| The McCruelty Unhappy Meal. Photo: PETA |
The animal rights organization lifted its moratorium on the McCruelty Campaign this year and since June has distributed Chicken McCruelty Unhappy Meals to McDonald's customers outside about a dozen restaurants around the country.
"McDonald's markets its food to children by packaging it in brightly colored boxes with toys," Lindsay Rajt, a spokeswoman for PETA, tells Slashfood. "But most kids really love animals, and if they knew that McDonald's suppliers were breaking the wings and legs of gentle animals like chickens, I think that you'd have to drag kids into McDonald's kicking and screaming."
The campaign, though, has parents "hatin' it."
A PETA protest of a McDonald's in Albany, N.Y., upset parents on Thursday, WXXA-TV reports.
"I don't want my son to be around something like this," parent Stephanie Gipson told the station. "This is not fair for a child."
But Rajt says children have seen worse things than PETA's Unhappy Meal, which comes "stained with blood" and containing a bloody rubber chicken, a cutout of a knife-wielding Ronald McDonald, photos of mutilated animals and a Chicken McCruelty T-shirt.
"Kids deserve to be told the truth and we really do need to give them credit," she says. "The bottom line is that they've really seen much worse in movies and videogames, and we all know that kids empathize with animals."
McDonald's told Slashfood that it expects the humane treatment of animals from its suppliers.
Our goal has always been to lead the industry by bringing about improvements in animal welfare including rigorous, ongoing audits of our suppliers' facilities.
"McDonald's works with leading independent animal welfare experts and makes decisions based upon science to promote continuous improvement in animal welfare as part of our broader sustainable supply chain initiatives," Bob Langert, McDonald's vice president of corporate social responsibility, says in a statement to Slashfood.
"McDonald's continues to support our chicken suppliers' use of both controlled atmosphere stunning (CAS) and electrical stunning. There is no conclusive scientific consensus that one practice is better than the other, however, we recognize that in either method, good management practices are critical," he says. "It is also important to note that in the U.S., there are no large-scale chicken producers that currently use the CAS method, therefore demands to purchase chickens from this method to meet McDonald's supply needs are not viable."
PETA says it worked with McDonald's behind the scenes from 2000 to February 2009 before it re-instituted its McCruelty campaign. A PETA protest was expected Friday afternoon at a restaurant in South Burlington, Vt.
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8-07-2009 @2:30PM sjmarkets said... PETA are a group of mentally disablled people who only wants attention.
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8-07-2009 @2:46PM TmBick5 said... Do these people have any sense??? The way to kill a chicken is to cut it's head off, and wait for it to stop running around. Now let's imagine a room full of headless chickens running around. HMMMM!!! I've raised my son according to the bible. The bible says it's ok to eat cows and chickens (not going to quote it). What rite does PETA have to tell my son differently let alone scare him? Forget the chickens rites, what about mine and my sons?
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8-07-2009 @2:32PM Bill said... This just shows how F'in retarded Peta is. Is there nothing these asshats wont resort to? I'm personally going to laugh the day they finally go out of business. All they really care about is spreading hype and they think that tramatizing kids and adults will do just that. When are these guys going to realize that we'll just ignore whatever they say and keep eating? Dont get me wrong I have a friend that's a vegetarian, but these guys take it way too far. If they think anyone is ever going to take them seriously, they got another thing coming.
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8-07-2009 @2:34PM George Henne said... Electrical stunning? Breaking wings & legs? Live scalding? Hmmm...obviously the public needs to see sample videos of these chickens being processed to make a rational judgement. How about it McDonalds? Show us the methods your suppliers use via a video---also, why doesn't PETA request a video? We need more than words, please. Awaiting a response from Mc and PETA on this blog. 8/7/2009
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8-07-2009 @2:32PM DG said... These people with PETA are nothing more than glorified terrorists. To attain their goals they have no issue with causing fear in our children to manipulate their parents. I highly doubt that this organization really cares about the treatment of animals if they have no reservation about tormenting children.
The FBI really needs to add this organization to its list of known terrorist organizations. People of PETA.... if you don't want to be accused of being a terrorist, don't act like one!
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8-07-2009 @2:33PM John said... THE ONLY thing that PETA has accomplished is TERRIFYING CHILDREN ABOUT CLOWNS......Way to go, PETA........I GUESS NO CIRCUS FOR THE KIDS NOW.....If I owned a circus, I would SUE PETA......PETA SHOULD BE ASHAMED.
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8-07-2009 @2:32PM Glorious said... clew wrote: "Animals should never suffer. How about we start eating your KIDS??"
++++++++++++++++++++++++++++++++++++++++++++++++++++
That sums up all that is wrong with you PETA lunatics. Animals are more important than people? You compare eating chicken to eating a child?? You are nuts and one of the reasons people despise PETA and freaks like you.
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8-07-2009 @2:34PM Susan said... If those idiots from PETA were to try to hand my child something like that, I would be in jail for assault!
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8-07-2009 @3:11PM Tony said... This is what I don't understand. If I showed my children these things that PETA are, I would be hauled off to jail and labeled a child abuser for abusing my children mentally. Using this kind of tactic on children is outright mental abuse and it needs to be elevated to the proper authorities and stopped immediately. So I guess PETA is saying that for every abused animal, they need to mentally abuse a child. I don't see the logic. You aren't doing yourself any favors PETA. You are hurting your image and abusing children mentally to get your point across. Not good for your cause. Is the mental abuse on children worth it?
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8-07-2009 @2:34PM Reality check. said... People who eat meat in 2009, as a general rule. Are vastly- inferior- to people who do not !
The fact that 85% of amercian's eat chicken and cow weekly, MEANS NOTHING.
The only thing worse then eating this merdered garbage, is the fact that the public has someone else do it for them !
The future in america will be non meat eating: who do i know, well i can't tell
u it is a secret. Not all but a vast majority will in this century.
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8-07-2009 @2:57PM Agnes said... Wow, who at PETA thought that would be a good PR move? I think PETA needs a managerial overhaul. Sheeesh.
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8-07-2009 @2:38PM Reality Check said... OK PETA, I get it. You have an opinion that you feel very strongly about...I get it. However, as a Mom, I can not disagree more with your tactics. I try diligently, each and every day, to shield my Daughter from the violence in this world so that she can simply be a child. Remember childhood PETA?? That was the time in your life where you got to be innocent. That was the time when you got to believe that all people were good. That was the time when you got to think that the coolest people in the world were the ones that loved you no matter what. Why on earth would you want to take innocence away from a child?? Wait until these kids are adults and can make up their own mind about whether or not they agree with your organization. How dare you think you have the right to impose your beliefs on them prior to that. I have questioned the tactics of PETA in the past... and certainly not agreed with most of what they have chosen to do. This officially crosses the line ~ not only have you lost my support now, but you have lost my support for the duration. You should be ashamed of yourselves! (Though sadly, I know that you won't be and your antics will continue)
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8-07-2009 @2:38PM Rob O. said... Yes, animals do have to die for us to have meat, but I do think there are humane methods of handling that and the practices cited by PETA are certainly well outside the reasonable range of humane treatment.
Perhaps the PETA folks are a bit out of line on the extreme scare tactics, but what surprises me more is that it's really a concern. I mean, my child won't be subjected to this mess because I opt not to feed him nutritionally-void fast food crap whenever possible.
The chicken my son is most familiar with comes off of the backyard grill. The fries, right out of our oven. He still eats food that's similar to that which other kids eat, but I've got much more control over what's gone into it.
But then again, my son doesn't play videogames where points are earned for murdering people either...
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8-07-2009 @2:40PM Ian said... PETA, why won't you just go off somewhere and die a slow and agonizing death? You have no boundaries or conception of decency, taste, ethics or morals. You are disgusting, pieces of filth that no one in their right mind would EVER have anything to do with. Your gestapo tactics are reprehensible, but standard fare for the likes of you. You justify your sick "McCruelty campaign" attack on our children (I truly hope you burn in hell for this one) by saying that "it's o.k., they have seen worse", which in your warped world makes it all o.k. to scare and twist the minds of these innocent little people. Let me say this as clearly as I can, you sick f***'s...if I ever came across a pack of you weirdos and you attempted to approach MY child with your "campaign", I would without hesitation, show you the true meaning of cruel and unusual suffering from the business end of a ball bat, and would not stop until YOU were a bloody hunk of smoldering meat.
Have a nice day, you sick bastards; I hope you get a rare, incurable disease, that is excruciatingly painful, and takes at least a year to kill your sorry ass. Anyone who would target children to further their own cause, deserves nothing less.
Here is a final news flash: IF YOU CHOOSE NOT TO EAT A CHICKEN, FINE...THAT IS YOUR BUSINESS. HOWEVER, IT IS NOT YOUR BUSINESS TO MAKE THE DECISION WHETHER OR NOT I SHOULD. I'm all for the rights of animals to a certain extent, but damn...you maggots must live on another planet or are possessed...by the way, did I mention that I want you all to burn in hell?
To everyone who reads my post, I apologize for my aggressiveness and colorful language, but this really PISSED ME OFF.
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8-07-2009 @2:59PM N said... Umm Peta takes animals out of shelters and uthanizes them and yet the complain about shelters that humanly uthanize dogs/cats(Ect,ect). They really shouldn't be complaining and they shouldn't be targeting kids.
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8-07-2009 @2:42PM miah said... PETA can suck it. They need to stay the hell away from kids. Not everyone is a vegetarian. Kids and adults need to eat meat, that's why we have developed our brains, because of animal protein. Vegetarians are often anemic, and suffer from bipolar disorder. they are also most likly to have difficulties getting pregnant, and have a higher chance of developing demencia. I thought PETA was against fur. now they are against chicken too? funny, a lot of their spokespersons are cocaine users, some with arrests records, rehab, etc.
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8-10-2009 @5:24AM jedimstrbigfoot said... Humans have been eating meat as well as vegatables, but honestly are you gonna tell a shark not to eat other fish because its another animal? thats basically what PETA is saying. they want to vegatize the world, and there will always be meat eaters, and really when early humans were on the earth they hunted for meat, are you gonna go back in time PETA? no. Stop being a terrorist its pretty annoying.
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8-07-2009 @2:43PM Julia said... As has been said, PETA are nothing more than terrorists. Given a choice between saving an animal or saving a human, you guessed it, they would pick the animal. Granted animals can be a lot nicer than people, but still. There are lots of animal rights groups out there who do not resort to law-breaking tactics, who do not try to frighten small children, and who do not end up with enormous lawsuits against them and their practices. I'll support them, but there's no way I would ever support PETA.
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8-07-2009 @6:20PM lisa said... Hello,
This weekend in New Jersey there was lice incidence in the Showboat casino. There are pictures and evidence but they deny these claims as they have done in the past with others and have left people's health in jeopardy.
Working in activism for many years to support causes I am asking that your organization call Harrah's headquarters in Las Vegas and ask them to have maids and floor workers check sheets to protect
citizens and be open about public incidence in terms of public health.
(Please forward to other organizations, family and friends.) It could be your friends, relatives, sisters, mothers, or others health at risk, if policies are not changed. Thank you,
TSEL health Advisory Alert.
http://thesunshineenvironmentlink.htmlplanet.com
Contact Harrah's headquarters at:
702 407-6000 (If line is busy)
Contact 1-800-4 reward ask for showboat information to talk to risk management or hotel manager.
Lice carry many diseases and deniability could lead to death. Please tell Harrah's to correct this deniability
clause. Tell them to have staff check sheets and blankets to protect public health. Ask other hotels
you stay at as well what their policy is on insect infestation. It could save your life!
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8-07-2009 @2:43PM Jen said... McDonald's should sue these idiots for using Ronald McDonald. Let's become cannibals and cook up these PETA morons. Get a life morons, if you have too much time on your hands and nothing constructive to do with it, why not try protesting war. Our soldiers get killed and I'm sure you don't give a $hit, but heaven forbit a chicken gets it's head cut off. It must resemble the PETA fools after that the chicken has no head and yours are shoved up your a$$es. I'm sure the protesting losers all have leather shoes on too. Get a life. They must not have children, so they go animal crazy.
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