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| The McCruelty Unhappy Meal. Photo: PETA |
The animal rights organization lifted its moratorium on the McCruelty Campaign this year and since June has distributed Chicken McCruelty Unhappy Meals to McDonald's customers outside about a dozen restaurants around the country.
"McDonald's markets its food to children by packaging it in brightly colored boxes with toys," Lindsay Rajt, a spokeswoman for PETA, tells Slashfood. "But most kids really love animals, and if they knew that McDonald's suppliers were breaking the wings and legs of gentle animals like chickens, I think that you'd have to drag kids into McDonald's kicking and screaming."
The campaign, though, has parents "hatin' it."
A PETA protest of a McDonald's in Albany, N.Y., upset parents on Thursday, WXXA-TV reports.
"I don't want my son to be around something like this," parent Stephanie Gipson told the station. "This is not fair for a child."
But Rajt says children have seen worse things than PETA's Unhappy Meal, which comes "stained with blood" and containing a bloody rubber chicken, a cutout of a knife-wielding Ronald McDonald, photos of mutilated animals and a Chicken McCruelty T-shirt.
"Kids deserve to be told the truth and we really do need to give them credit," she says. "The bottom line is that they've really seen much worse in movies and videogames, and we all know that kids empathize with animals."
McDonald's told Slashfood that it expects the humane treatment of animals from its suppliers.
Our goal has always been to lead the industry by bringing about improvements in animal welfare including rigorous, ongoing audits of our suppliers' facilities.
"McDonald's works with leading independent animal welfare experts and makes decisions based upon science to promote continuous improvement in animal welfare as part of our broader sustainable supply chain initiatives," Bob Langert, McDonald's vice president of corporate social responsibility, says in a statement to Slashfood.
"McDonald's continues to support our chicken suppliers' use of both controlled atmosphere stunning (CAS) and electrical stunning. There is no conclusive scientific consensus that one practice is better than the other, however, we recognize that in either method, good management practices are critical," he says. "It is also important to note that in the U.S., there are no large-scale chicken producers that currently use the CAS method, therefore demands to purchase chickens from this method to meet McDonald's supply needs are not viable."
PETA says it worked with McDonald's behind the scenes from 2000 to February 2009 before it re-instituted its McCruelty campaign. A PETA protest was expected Friday afternoon at a restaurant in South Burlington, Vt.
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8-07-2009 @2:11PM ryan said... I'm a vegetarian, and I don't approve of PETA and their methods.
I would love for more people to become vegetarian, and think it would be better for the world if they did. However, it is a personal decision, and I think the best way to convince people is not by trying to shock and scare them. Rather, vegetarians should lead by quiet, visible example. People are much more likely to consider vegetarianism when they see happy, healthy, well-adjusted vegetarians going about their lives, than they are by seeing graphic pictures of slaughtered animals shoved in their faces by loud, aggressive activists.
PETA is counter-productive to their own cause.
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8-09-2009 @5:39PM kjparrott said... If Peta gave my grandchildren a box like that, it would damage them worst than they were eating a dead chicken. Everyone in American has to eat. There is a food chain that goes along with this. Peta is just using McDonald's as an example to get more publicity. They know that parents are going to get upset, so in turn free press for them. Wrong guys, do you not have any scrupples. Come on leave out childrens minds alone. The world is confusing enough for kids nowadays without cruel tactics like this. Grow up Peta!
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8-07-2009 @2:14PM Diana said... This just illustrates what I've been saying about these people for years. They are sick f**kers that don't even like animals. They just love sensationalism. Too bad real animal-lovers often get thrown into green bags.
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8-07-2009 @2:14PM LB said... "The chickens who are shackled by their legs and killed for McDonald's by having their throats cut have no voice." O C'mon...they're CHICKENS. If I didn't know this was a real website I'd think I was watching an SNL spoof. I love the box, though. It cracks me up. Where can I get a slasher Ronald cutout to play with while I eat my chicken sandwich!
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8-07-2009 @2:16PM jwosr98 said... The people from PETA Should get a life.
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8-07-2009 @2:19PM tbreuers said... When are people going to realize that PETA are nothing more than terrorists. I abhor animal cruelty and feel that current sentencing guidelines are far too lenient on animal cruelty criminal convictions. However, PETA runs around splashing paint all over people, putting their eyesight at risk, among their numerous other " protest" tactics, and now this, ensuring that kids everywhere will have nightmares of being chased by an axe wielding Ronald McDonald. Way to go terrorists. We don't have to worry Al-Qaeda, we have PETA.
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8-07-2009 @2:16PM tr said... In America, we only protect the animals that are CUTE !!
Munch Out !!!
KROTCH HAMILTON
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8-07-2009 @2:18PM Brandie said... PETA is so out of line with this one. I think it should be against the law for them to put crap like this in the hands of children. If someone handed my child something like this I would knock the crap out of them. If they want to reach children then they need to go through the parents and let the parents decide if they want to expose their child to that stuff. Only a parent knows if their child is ready to receive this kind of message.
PETA is just out of control and it's time someone start a campaign against them
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8-07-2009 @2:18PM james whorton said... wow! sounds like these p.e.t.a. people have a lot of extra time on their hands. i dont know about anyone else, but i work for a living, and dont have hours a day to stand in front of restaurants scaring kids (although it would be fun) these people need to eat a veggie burger , and shut the f**k up. leave other people alone, just because someone doesnt agree with you, doesnt make them wrong. if you want to be a vegan, and look like death warmed over, than do it. leave other people to make their own decisions. scaring little kids with "evil ronald mcdonald" pictures, and dead/mutilated animal pics should be considered a form of child abuse, what is the difference between pictures of mutilated animals, and pornographic pictures in a childs mind? the answer is NONE. these carrot eatin' fu*kers should go to jail, where they can get some real "meat"
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8-07-2009 @2:18PM Nicole said... So it would seem to me that PETA wants to force violence on our 1, 2, 3, 4, 5, or 6 year olds who may not be playing video games yet or watching violent shows on TV. Lets subject your child to nightmares. Why not? PETA does not have to deal with our children screaming in the middle of the night as they dream that Ronald McDonald is going to attack them with a bloody knife for eating chicken.
It also seems to me that they are trying to force all of us to become vegetarians. I am not a rabbit.
Our world is violent enough. Do we really need to force young children to see something they do not need to see or even be aware of at this age?
This is the age of innocence. Lets keep it that way.
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8-07-2009 @2:20PM Antoinette said... I Can NOT Believe This OMG, Never Again!!!!!!!!!!!!!
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8-07-2009 @2:23PM clew said... PETA should target kids as well as parents. The food industry in this country is cruel. For those of you who think a chicken shouldn't suffer, get over your Judeo-Christian idiocies of self-importance. Animals should never suffer. How about we start eating your KIDS?? How'd you feel about that? A-ha. That good old Judeo-Christian stuff raising its head again. EVOLVE!!!
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8-07-2009 @2:24PM James said... PETA are nothing more than domestic terrorists and deserve to be treated as such. PETA/People Eating Tasty Animals is my organization I belong to. Humans are and always will be carnivores. Such is life as handed down through time from our maker. GOD. People Eating Tasty Animals will always rule the roost. Get over it, most of AMERICA has. So there, go and stew in it!
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8-07-2009 @2:23PM Richie_Ballz said... I think PETA is a big waste of time. Animals were put here for us to use. Sometimes I buy meat just to throw it away. That being said, I love the Ronald with the knife. Where can I get one?
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8-07-2009 @2:23PM Debby said... I realized PETA supporters do not care about animals when we had a terrible ice storm that left cattle starving in fields and PETA tried to stop hay being dropped to them. They would rather the cattle slowly starved to death than be slaughtered for beef. I believe they would force vegitarianism on everyone if they could.
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8-07-2009 @2:23PM Mark Anderson said... PETA is a logical outcome of Walt Disney's anthropromorfication of animals. "Bambi" is a sweet talking deer, not the one that eats your bushes, accounts for more vehicle accidents than any other cause, and spreads deer ticks throughout the midwest. We humans are omnivores. You can elect to eat what you wish; some are convinced by boot strap science that meat isn't good for them and that's fine. It's a free country. However, PETA seems to feel it has a right to force its viewpoint on everyone else in the name of "Bambi" or the Gentle Chicken.
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8-07-2009 @2:24PM PeaceHippie said... Why are they trying to reach children about a matter such as this this? The kids are not going to be able to do anything about the awareness they are trying to raise. I can't believe PETA would use this tactic to get a message across. To me, it reflects back poorly on them.
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8-07-2009 @2:26PM JW said... ryan said...
I'm a vegetarian,....
WHY???
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8-07-2009 @2:26PM J SMITH said... OH ITS OK FOR THESE TERRORISTS TO WALK OUR STREETS ..DON'T EAT MEAT...WHAT THE HELL ARE WE GONNA DO WITH ALL THOSE G.D. GLOBAL WARMING GAS PRODUCING ANIMALS IF WE DON'T EAT MEAT YOU G.D. STUPID A$$HOLE EXTREMISTS...COME TO MY TOWN AND TRY THAT CRAP AND I SWEAR YOU WOULD SEE WHAT TRUE MEAT EATERS DO WITH IDIOTS LIKE YOU!!! PETA...WHAT A BUNCH OF DOMESTIC TERRORISTS...ITS TIME OUR GOVERNMENT STARTED PROTECTING SOCIETY FROM THESE LEFTIST MARXIST AMERICA HATING KOOKS!
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8-07-2009 @2:28PM Reality check. said...
I fully arrove of this, and R E S P E C T they balls in doing so !
There is noone else to do it, and the general public quite frankly don't know
about this stuff really gets to Mc Donalds.
It is a bloogy mess, 'Picking & Choosing' what parts of the internals from the Cows and chickens killed. It is like, what u don't see, it STILL happening.
On top of all this hidden killing, and choosing the 'meat' out of the blood bath. It is real bad for the Human Heart to consume !!
It is too bad more organizations, don't have the vision and pure balls that PETA, INDEED does !
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