Alabama Declares Wine Bottle Indecent

by Hanna Raskin, Posted Aug 6th 2009 @ 4:00PM

Alabamians, avert your eyes. Photo: Hahn Family Winery

Wine and scantily clad women may sound like some cad's idea of a good time, but the combo spells trouble in Alabama, which last week banned the sale of a California-made wine bottle adorned with a naked nymph -- helping boost its sales elsewhere in the nation.

Pursuant to the state's administrative code, the Alabama Beverage Control Board ordered Hahn Family Wines to remove its Cycles Gladiator wines from shelves throughout the state, calling its label "immodest." According to Hahn president Bill Legion, a small state board in Alabama rejected the artwork last year, but the ruling did not catch Legion's eye. His apparent defiance of the state's decision -- he claims the paperwork "fell through the cracks" -- led to the ban.

"It's turned out to be a great thing for us," laughs Legion, who says he's received calls of support from oenophiles around the world.

The bottle's eyebrow-raising label was designed in homage to a classic 1890s print ad featuring a lithe, long-haired cyclist clinging to a bicycle shuttling through a starry sky. The belle époque illustration has since become a popular poster, affixed to bike-shop bulletin boards and wannabe road racers' walls.

"It's one of the most sought-after images in the world," Legion says. "I'd seen it many times over the years and filed it in the back of my mind to use as a wine brand."

Hahn has been selling the wine -- with its signature bicycling-in-the-buff label -- in Alabama since 2006. "Part of the great shock was [that] we'd been shipping without any problem for three years," Legion says.

According to Title 20 of Alabama's administrative code, "No advertisement may include any illustration(s) of any person(s) consuming alcoholic beverages or any person(s) posed in an immodest or sensuous manner."

The Alabama Beverage Control Board did not return a call seeking comment.

Legion reports he briefly considered modifying the label to meet Alabama's standards, but quickly decided against it. Rather than wrap his booted bottles in plain brown paper, he's planning to ship them to what he jokingly calls "the liberal state of Georgia."

"It's not pornography," he insists. "This is a beautiful piece of art. I actually have prototypes that would put clothes on her, but that's like putting arms on the Venus de Milo."

Filed Under: Drink Recipes
Tags: alabama, cycles gladiator wine, CyclesGladiatorWine, hahn family wines, HahnFamilyWines, nudes, southern states, wine

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Reader comments (Page 1 of 1)

8-06-2009 @4:10PM Labdog Willie said... Maybe they hate bicycles in Alabama... now if it was a picture of a naked nymph with a 4X4 monster truck I bet they would have gone with it... just saying.
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8-06-2009 @4:47PM Eric Howe said... Maybe one of these days America will grow up and leave the Dark Ages behind. Maybe they'll even get radical and adopt the metric system too.
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8-06-2009 @9:47PM Nobodees Bidnezz said... I'm guessing the real reason for the declaration is that the woman pictured is *not* related to anyone on the State Liquor Board in the Biblical Way.
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8-06-2009 @9:48PM Julie said... Gosh, I have seen more nudity visiting a museum or perusing the magazine covers on supermarket shelves. This label seems pretty tame to me besides once you drink the contents of the bottle she'll probably be a blur and no one will even notice the lack of clothing lol!
http://noshtalgia.blogspot.com/
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8-12-2009 @1:45PM Michelle said... I'm sorry but the banning of this wine label is just ridiculous! Yes the woman is naked but it's not in an overtly sexual way and that is definitely not the intention of it. It is art. If Albama are going to ban this they should ban all art!
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8-07-2009 @4:46PM Gary said... Arent you supposed to be over 21 to even really be in a liquor store anyway? Who do they think they are offending, the poor children?
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8-10-2009 @7:26AM Kevin Lynch said... For more on this story visit.
http://www.examiner.com/x-8216-Omaha-Wine-Examiner~y2009m7d29-Wine-porn-pt-III-Girls-Girls-Girls
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8-29-2009 @5:00AM Dee said... Great...another reason for me to be ashamed of being from Alabama...
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9-20-2009 @12:43AM Aimee said... This from the state where most people hang plastic testicles from the back of their truck and have naked lady mudflaps?
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