Vio -- A New Fizzy Milk Drink from Coca-Cola

by Sara Bonisteel, Posted Jul 28th 2009 @ 5:30PM

The Vio family of fizzy milk drinks. Photo: Vio.

Coca-Cola is getting into the milk business.

The soft-drink maker is currently test marketing a sweetened fizzy milk beverage called Vio. Made with sparkling water, a hint of skim milk and cane sugar, the 8-ounce beverages come in four fruit flavors: Citrus Burst, Peach Mango, Very Berry and Tropical Colada.

Ray Crockett, a spokesman for the brand, told Slashfood on Tuesday that the drink is currently in "very limited distribution and only in New York City."

"We created what we call a 'vibrancy' beverage here," he said. "A sparkling milk-based beverage."

About 200 retailers are carrying the drinks. Crockett said Coca-Cola had been developing the beverage "for some time now." When asked how long, he responded: "I can't be more specific about our innovation process."

Fizzy milk drinks may be new to the States, but Coke has sold a similar product, Qoo, in Japan since the late 1990s.

In New York, the drinks are selling for $2.49.

Would you drink carbonated milk?
Heck yeah!	5605 (22.8%)
Um ...	7450 (30.4%)
Heck no!	11486 (46.8%)

Filed Under: Food News, Drink Recipes, New Products
Tags: coca-cola, fizzy milk, FizzyMilk, new products, NewProducts, soda, soft drinks, test marketing, TestMarketing, vibrancy drink, VibrancyDrink, vio

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Reader comments (Page 4 of 4)

7-29-2009 @12:59PM Bigbob said... HUM,, TASTES LIKE CHICKEN
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7-29-2009 @3:21PM DoctorMom said... I am wondering if this product is made on shared lines with Coca Cola drinks, or separate. I'm thinking of dairy allergic individuals and possible cross contamination.
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7-29-2009 @1:01PM Bigbob said... HUM,,, TASTES LIKE CHICKEN!
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7-30-2009 @9:31PM nic said... I'd try it if it weren't skim milk. Might as well be water with a drop of white-out. Skim has no real milk flavor.
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7-29-2009 @1:22PM Jennifer said... Taste aside, like most all other Coca Cola products (except for Dasani water), this can't possibly have any nutritional value. The description in the article states it has a "hint" of skim milk, so the little bit of benefit that it may have had from the milk is quickly destroyed by the sugar and the carbonation. Carbonation is carbon dioxide. The same stuff that you exhale. There is a reason your body wants to get rid of it - it's not good! Carbonation basically eats away at your bones by reducing the amount of calcium in them. And I doubt that "hint" of skim milk is enough to balance the effects of the carbonation. This whole concept makes about as much sense as that new "Sparkling Green Tea" by Lipton. They were doing fine with the regular green tea, but then they had to go and make it more "exciting" by adding the carbonation. Nice try. I just think it's funny how Coca-Cola, the same company who's drink can dissolve a nail and remove erosion off a car battery, is trying to market this new "fizzy milk drink" I guess as an attempt to make milk more attractive to kids who won't drink plain milk. Why sabotage the benefits of milk in the attempt to further grow an already-industry-dominating company? Why not try making a drink that's actually healthy - something WITHOUT carbination and obscene amounts of sugar?
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7-29-2009 @1:20PM tcvpr1 said... $2.49 for an 8 ounce dring. no thanks.
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7-29-2009 @7:13PM bjbear said... i'd drink it if it was sugar-free. splenda maybe?
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7-31-2009 @3:06PM Harry said... fail
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7-29-2009 @4:32PM DoctorMom said... I am wondering if this product is made on shared lines with Coca Cola
drinks, or separate. I'm thinking of dairy allergic individuals and
possible cross contamination.
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7-29-2009 @6:09PM LactIntFarts said... I love milk even though my ass spews extremely toxic gasses afterwards. Not only does fizzy milk sounds disgusting, it would increase my fart frequency and possibly the volume and stanch. My cats would be like "That's it, we're gettin' the hell outta here."
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7-29-2009 @4:21PM shelly said... It sounds gross, but this type of drink was very popular during the Depression. Very inexpensive to produce, yet it's tasty. My grandmother made a "sodacream" drink with seltzer, orange juice and milk. I mainly liked it because she said she liked it when she was a little girl ... but it was pretty good. By not using juice and just adding sugar, I guess it's cheaper to produce.
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7-29-2009 @4:50PM Liz G Lewis said... This isn't new at all! In Korea it's called Milkis. CocoCola jacks someone else's idea & unaware bloggers think it's new!

Just pick it up at any Korean food mart & if you are there then try out any brand of aloe drink, they are g-o-o-d!
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8-02-2009 @7:49AM Viola said... Lol... I used to love mixing milk and Fanta when I was a kid.. now it grosses me out, but I loved it back then hehehe...

hey they stole my nickname for this product!! not fair hehehe =)
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9-17-2009 @6:09AM Jack78 said... This could be a big winner for coca-cola company.But it will take time and a huge investment

I recently bought a home soda maker and enjoy making carbonated (fizzy) drinks. The possibilities are endless.

I got mine thru http://makeyoursoda.com and saved $10 using a discount code available on the site
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