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| The Vio family of fizzy milk drinks. Photo: Vio. |
The soft-drink maker is currently test marketing a sweetened fizzy milk beverage called Vio. Made with sparkling water, a hint of skim milk and cane sugar, the 8-ounce beverages come in four fruit flavors: Citrus Burst, Peach Mango, Very Berry and Tropical Colada.
Ray Crockett, a spokesman for the brand, told Slashfood on Tuesday that the drink is currently in "very limited distribution and only in New York City."
"We created what we call a 'vibrancy' beverage here," he said. "A sparkling milk-based beverage."
About 200 retailers are carrying the drinks. Crockett said Coca-Cola had been developing the beverage "for some time now." When asked how long, he responded: "I can't be more specific about our innovation process."
Fizzy milk drinks may be new to the States, but Coke has sold a similar product, Qoo, in Japan since the late 1990s.
In New York, the drinks are selling for $2.49.
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7-28-2009 @8:13PM precious said... just a fizzy smoothy
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7-28-2009 @8:35PM June said... if you are using skim why the heck would you kill it with SUGAR! um, splenda anyone?
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11-17-2010 @12:12PM Dan said... because skim doesn't mean low sugar...
7-28-2009 @8:58PM Mare said... Sounds like an old fashioned egg cream, and that means delicious!
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7-28-2009 @8:53PM benji said... This isn't new! People have been drinking fizzy milk drinks in NYC for years, only it was chocolate, you got it at the corner candy store, it cost $.05 and it was called an EGG CREAM!
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7-28-2009 @9:00PM steph62485 said... Well, lets see. I would not be able to buy/ drink this drink because I an deathly allergic to dairy and that would include milk. Well to bad that they won't be making any money from me.
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7-28-2009 @9:03PM bitemeoompah said... Didn't Laverne used to drink milk & Pepsi ?
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7-28-2009 @9:06PM Gene K said... If they taste like egg creams - they'll be winners - but they must add dark chocolate as a flavor
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7-28-2009 @9:25PM lgmurphy11 said... When I was in college, all of the kids from the midwest drank milk and pepsi (i think they did it on the show "laverne and shirley" too). it's gross, but if it sells, great for the company.
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7-29-2009 @7:35PM GenO said... Vanilla egg creams ain't too bad either! Anyone who hasn't had one is missing out.
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7-28-2009 @9:28PM Heather said... sounds kinda gross to me. i mean really we have carbonation, milk, and fruit flavor...cant b too good. and i dont think it would taste like those egg cream things because it doesnt have chocolate...just fruit and milk
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7-28-2009 @9:34PM Nick said... I've been asking for a fizzy milk drink for a while. I would certainly drink this. Chocolate or even caramel flavor would be much better though.
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7-28-2009 @10:55PM Janette Sawyer said... I'm sure whatever Coca Cola does will be a success. A lot of people have boycotted Pepsi because of their donations to radical groups and getting political. No one likes companies and actors take a side in political issues. That hurts their bottom line, not to mention their integrity.
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7-28-2009 @9:57PM peg said... I'VE BEEN DRINKING MILK WITH COCA-COLA OR`ROOT FOR 63 YEARS. IT WAS RECOMMENDED BY A DOCTOR. WHAT'S THE BIG DEAL HERE WITH THIS NEW PRODUCT?
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7-28-2009 @9:59PM Rebecca said... For the Ones who can say' ewww I'm not drinking that, gross!", Perhaps Its not for you to drink it but Its for the kids and teenagers to drink it! I love milk! but for some reason, my Daughter drew up not liking milk or anything Fruity which the milk part she has past down to her own kids, They don't even buy milk! So, If this products will help the kids to drink milk more, I say, Go for it! and if the kids likes it, It will help them in the long run!
For us who are old and set in our way, Life is too short to not try something new! Try it, you might like it! I know I will!
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7-28-2009 @10:01PM Michele said... ..Hm.. I may have to try this. Really a milk based soft drink isn't that bad. There's a Japanese soft drink called Calpis ( yes yes I KNOW what it sounds like, it's marketed as Calpico here in the States) which has a carbonated and non carbonated version. It's dairy based. Quite good too, in my opinion.
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7-28-2009 @10:26PM Riley said... @Benji
$.05, really, since when the 80's
why are you putting this drink down?
these are people who are trying to make a living,
egg creams are choclate and vannilla flavored,
these are fruit.
im honestly tired of all these adults always being so negative about other peoples hard works, their just trying to make a living.
and it takes the eyes of a 15 years old to see how abnoxious and rude some people could really be when we should all be sticking together.
thats why the world is the way it is right now, think about that for a little while.
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7-28-2009 @10:28PM Eileen said... fizzy milk? Sure an eggcream, mmm great! I make it with hersheys sugarfree chocolate syrup and skim milk and seltzer, if they made it with splenda I might try them.
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7-28-2009 @10:32PM Eileen said... the tropical colada sounds good, would give it a try.
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7-28-2009 @10:52PM JoeThePlumber said... well at least the secret ingredient isnt cocaine this time
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