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| Photo: Justusthane, Flickr. |
The Florida legislature this month approved a bill prohibiting the production and sale of adulterated honey -- a racy-sounding term that encompasses the honey-fructose blends and chemically treated honeys that have flooded the market over the past decade. While Florida is the first state to issue an official honey standard, Nancy Gentry, who chairs the Florida Honey Bee Technical Council, says as many as 28 states are contemplating similar legislation.
"We're already seeing significant changes," Gentry reports. "We're going to take blended honey products off the shelf in Florida."
The American honey industry was decimated in the 1980s by the Varroa mite, which took down more than 20 percent of hives nationwide.
Further weakened by outbreaks of colony collapse disorder, the industry couldn't combat the incessant importation of cheap Chinese honeys. Gentry says the quality of foreign honey deteriorated still more after Congress imposed a 250-percent tariff on the product, prompting honey makers to cut costs by releasing honey-flavored corn syrups.
Gentry compares those blends, invariably sold as "honey," to cream cheese mixed with sour cream. "What is it?" she asks huffily.
Certainly not honey, the nation's beekeepers argued. They petitioned the federal government to develop a honey standard, and came close to succeeding in 2006. But the issue was ultimately tabled, forcing Gentry, who owns a small honey company, to adopt a new tactic.
"I've been married 42 years to a trial attorney and I've picked up some law along the way," she says. "I said 'let's go state-by-state.' And Florida stepped up to the plate to give you a new purity of honey."
Jerry Hayes, chief of the Florida Department of Agriculture's apiary division, says the new law will allow the state's beekeepers, who have lately subsisted on renting out their bees to California almond growers to aid pollination, to again earn their living by making honey. Consumers also stand to benefit, since Florida's prized tupelo, palmetto, orange blossom and gallberry honeys will again be widely available.
"Think of honey as wine," Hayes says. "There are different years, different varietals. They each have their own taste, their own flavor, their own mouthfeel."
Hayes says consumers who -- accustomed to honeys cut with corn syrup -- thought honey was a "blah" product will likely be surprised by the taste of pure honey.
"Honey in the barrel was honey in the barrel, because we were competing on price," Hayes says. "Now we'll be competing on quality."


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7-27-2009 @9:29PM RichF said... Can't let those pesky, dumbass consumers decide what they want to buy, we gotta have a law to limit our competition! Isn't the Land of the Free great?
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1-02-2010 @11:55PM KLM said... RichF will stand for anything so he actually stands for nothing. He will fall for anything too. I really doubt if he really knows anything about Honey or the business of it. No it is not the land of the free to do immoral things like passing adulterated honey of as honey, it would be like passing you off as an American Patriot. Our Fathers did not die in wars so crooks could take advantage of us and steal our money.
7-28-2009 @8:03AM LinC said... Phooey to the last comment. I didn't know honey was being cut by high fructose corn syrup so I've probably been fooled into buying some. I think it would be great to force the food companies to admit what they've been doing. They wouldn't have to take their products off the shelf -- they would have to label them as something other than pure honey.
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7-28-2009 @10:00AM Jon said... RichF: I agree. I also think that the government should legalize the sale of meat infested with rat feces. If customers don't want to eat rat feces, they shouldn't buy that meat. Of course, they'll have to guess whether their meat is contaminated, because it won't be labeled. (Just like this fake honey isn't labeled now.) But I'm sure they'll figure it out eventually. Hooray for freedom!
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7-28-2009 @10:13AM RichF said... So LinC doesn't want to be responsible for reading labels and Jon is scared of freedom. What the hell is this world coming to?
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7-28-2009 @10:50AM Jon said... I love freedom, RichF! I think that we don't have enough freedom in this, the land of the free! I demand that the government allow corporations the freedom to sell anything they want and label it as honey. It can be 100% corn syrup, or packed with illegal chemicals, but I don't care. I want to buy Chinese-made, possibly toxic, vaguely honey-flavored goo! That's the American way!
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7-28-2009 @11:40AM LinC said... Frankly, if the jar said "honey," I assumed that was what was in there. Why would I read the label for a one-ingredient product? I know better now so thanks for posting this.
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