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| A Burger King double cheeseburger. Photo: alandd/flickr |
Burger King confirmed Wednesday a plan to mail out $1 double cheeseburger coupons in August and September to nearly 80 million households nationwide. The move comes after franchisees vetoed a proposal to offer the double cheeseburger at that price on in-store menus.
Nation's Restaurant News reports that franchise owners rejected the original promotion to sell the double cheeseburger at $1 for four months -- and also later rejected a revised promotion plan to sell the $1 doubles for six weeks.
The franchise owners rejected the $1 promotion due to worries that another buck-priced sandwich could cause more customers to trade down from higher-priced items on the menu. Burger King already features a $1 Whopper Jr. sandwich.
"Burger King Corp. remains fully focused on its value offerings and delivering value for the money to its guests," Burger King told Slashfood. "As such, any product and menu options are always in development and under consideration."
Burger King will now offer the original plan of $1 double cheeseburgers but only through mailed-out coupons. The direct mail coupon book includes a $1 Double Cheeseburger offer as well as $50 in other coupons.
[Via Nation's Restaurant News]
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7-16-2009 @12:51AM gerry said... I can remember back in the very early 70's Burger king had a whopper so big you couldn't finish it for only 69 cents....Like Burger King better than Mcdonalds, especially the fish sandwich, UMMMM so many caloreies in a whopper though...
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7-17-2009 @12:18AM Dick said... A regular Whopper no cheese, small fry and a senior drink - $2.22 any day of the week. Been that price for years, IF, you use the coupon on the back of the register receipt. I can not imagine a better deal anywhere.
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7-16-2009 @2:16AM james said... just for the record, the double cheeseburger at McDonalds is no longer $1. They have the McDouble now for $1. It's a little bit smaller than the double cheeseburger and has less cheese. As far as Burger King goes, I thought they were greedy f-ers for raising the price of their double cheeseburger over a dollar in the first place. I used to get two on my lunch break for $2. Now they are $2 apiece. Greedy a-holes. I quit buying fast food because they all rape the ish out of you on the price. Unless I've got a coupon with a hell of a bargain, I don't go. All the greedy corporations in this country can kiss my ass.
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7-16-2009 @3:14AM BKManager said... In regards to the poster that wished BK had a free sandwich offer on receipts. On every reciept if you do a survey as well you get a free Whopper or Original Chicken sandwich. You just have to at least buy a 1 fry and 1 drink so it comes to 2 dollors plus your counties tax. Still a huge savings considering a Whopper meal comes to 570 now that includes our taxes. Or a whopper sandwich alone comes to 354!! I remember the days as a kid going to BK with grandparents when the Whoopers had coupons for BOGO whoppers for 99cents!! Double Cheesburgers are originally 1.99 plus tax. I havnt heard of any 1 dollor offers yet but we shall see.
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7-16-2009 @2:29AM Amy said... On every receipt from bk there is a number on the back to call. Do a short survey get a free whopper or original chicken sandwich.
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7-16-2009 @2:31AM Diana said... WELL, I CERTAINLY HOPE MY HOUSEHOLD WILL RECEIVE SOME COUPONS FOR FREE FOOD...
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7-16-2009 @2:39AM wongtpa said... Too bad all Burger King burgers are micro waved and tast like it!
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7-16-2009 @2:49AM jmatty31 said... Hooray for Burger King. Love their burgers. A few years ago I went to McDonalds at 11:35 to beat the lunch rush. Ordered my lunch at the drive through window and was told that "we sell breakfast until 11;30. I said but it's 1135 now and response was "sorry, breakfast. Well, I just drove out with nothing. This was my lunch time and McDonalds was the closest place. So 3 or 4 miles away there was a Burger King. Have been going to Burger king eer since that incident.
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7-16-2009 @3:20AM BKManager said... BK Starts serving lunch every day at 9am at least and stops searving breakfast at 10:30 am or 11 am on weekends. We get tons of complaints about mcdonalds. But to each there own I personally am tired of BK just because I work there everyday and get free food. Blah!
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7-16-2009 @3:40AM Britni said... I absolute love burger king.. I eat there wayy too much
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7-16-2009 @3:55AM ardon rogue said... McDonalds Double cheese burgers are small thats why they cost a 1$... burger king burgers are twice the size.. a double whopper murders and only for a buck with definitely bring more profit
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7-16-2009 @9:04AM John said... I've been buying $1.00 dbl. cheeseburgers at BK for months. Got four today. I cut them up and mix with food for my two dogs. It's a real treat for them. Then I run over to In and Out for a double double special for me if I'm in the mood for a burger.
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7-16-2009 @4:08AM Diana said... I'd eat the $1 burger if I thought they would have it in stock when I visit. Sadly, the Burger King in my town sucks. I kid you not.. every single time I visit BK, they are "out" of half the things I order. I could understand if it only happened once every so often and wasn't always the same items but it happens EVERY.SINGLE.TIME and it's always the same items plus something new. Why is it on the menu if you NEVER have it!?
Oh and the onion rings used to be good but they are nasty now and WAY over salted.
BK is the LAST place we will go to get fast food. I'd take McDonald's or Carl's Jr. or Jack-In-the-Box over BK, anyday. At least they always have the food that is shown on their menu's.
You can keep your stupid coupon.
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7-16-2009 @4:40AM Nikki Ty said... Why neither McD's or BK has thought of giving the option of a whole wheat bun is a mystery. A whole wheat bun would revive the fast food burger business like nothing else I can think of. I like burgers but hate those soggy white buns. I could do without the gummy cheese goo ... so always ask them to skip it. How about some pickles and a wisp of lettuce too ....? That burger could be as tasty as a home cooked one. And I'd fork over more than a dollar too ....
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7-16-2009 @4:56AM Rick said... I never eat at Mcd's or Burger King. I only eat at Wendy's. They also have a double cheese burger called a "double stack" for $.99, and you can have on it what you want.WENDY'S ROCK'S!!!
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7-16-2009 @5:11AM Roxi L said... This comment is to Greg Meyer about the "Flame Broiled Big Mac". Just thought you should know that for a limited time in the mid to late 90's Burger King had a sandwich that was just that. They were really trying to compete with McDonalds and they won me over with that move.
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7-16-2009 @6:23AM Pamela said... The best cheeseburgers are the ones you make at home. You can have it anyway you want and is much cheaper in the long run. I know it's not as convenient as eating on the run, but pack a lunch and save the cheeseburger for dinner...yummy!
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7-16-2009 @8:38AM michael said... Mcdonalds does taste like garbage, I had a friend that worked there. Sometimes the bread was a month old, and they still sold it.
Carls Jr is the home of the hamburger..I would say jack is next in line. More of a variety..
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7-16-2009 @7:26PM Sean said... I like Burger King and McDonalds (although locally I prefer BK). I just read a comment by some idiot demanding "price control" on these guys. What a commie. Probably an Obama voter.
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7-21-2009 @11:36PM Tinybear27 said... BK in my area have been selling double cheeseburgers for $1 for a few months now.
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