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| A Burger King double cheeseburger. Photo: alandd/flickr |
Burger King confirmed Wednesday a plan to mail out $1 double cheeseburger coupons in August and September to nearly 80 million households nationwide. The move comes after franchisees vetoed a proposal to offer the double cheeseburger at that price on in-store menus.
Nation's Restaurant News reports that franchise owners rejected the original promotion to sell the double cheeseburger at $1 for four months -- and also later rejected a revised promotion plan to sell the $1 doubles for six weeks.
The franchise owners rejected the $1 promotion due to worries that another buck-priced sandwich could cause more customers to trade down from higher-priced items on the menu. Burger King already features a $1 Whopper Jr. sandwich.
"Burger King Corp. remains fully focused on its value offerings and delivering value for the money to its guests," Burger King told Slashfood. "As such, any product and menu options are always in development and under consideration."
Burger King will now offer the original plan of $1 double cheeseburgers but only through mailed-out coupons. The direct mail coupon book includes a $1 Double Cheeseburger offer as well as $50 in other coupons.
[Via Nation's Restaurant News]
7-15-2009 @6:11PM Mary J said... Not really such a big deal - double cheeseburgers are ALWAYS a dollar at McDonalds.
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7-15-2009 @6:36PM michael waninger said... B K makes a good sandwich !
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7-15-2009 @8:07PM s said... Your arteries will love that.
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7-15-2009 @8:11PM Rose said... Mary J - a double hamburger at Mcdonalds is $1 but a double cheeseburger is $1.19 now
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7-15-2009 @8:18PM Judy said... Burger KIng burgers are tastes, epecially when it hot off the grill. love it.
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7-15-2009 @8:16PM alicia said... actually the double burger at mcdonalds is called a mcdouble there's only one piece of cheese
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7-15-2009 @8:20PM racetrked said... NONE OF THESE JOINTS WILL EVER BE AS GOOD AS THE HOT SHOPP BURGERS
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7-15-2009 @8:32PM Katheleen Cannella said... Hold the pickles,
Hold the lettuce,
Special orders don't upset us,
Have it your way!
Have it your way! Have it your way!
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7-15-2009 @8:32PM chzyrider said... Mary...but McDonalds tastes like garbage
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7-15-2009 @8:33PM MICKEY said... Burger King adds its value meals up wrong and ends up overcharging you every time. They ring up single items and then give you a value meal discount at the end but it never matches the menu price, thus they make approximately 50-75 cents extra for each and every combo meal they sell. I bet nobody told you that?? Wonder how much extra money that puts in Burger King's pockets??
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7-15-2009 @8:35PM John T said... I used to really enjoy the Cheese Whopper Jr until BK downsized them. They didn't tell anyone. The Junior just lost some weight. I'm 6 ft 200 lbs, but I just don't need a full size whopper for lunch!
The Jr, onion rings (or whatever), and a coke used to be just right for me.
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7-15-2009 @8:36PM Rodger E. Smith said... BK's double cheeseburger is tasty and it's a great on the go sandwich as opposed to the whopper or any other fast food option where the possiblity of spillage is an ever present danger
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7-15-2009 @8:53PM ej big said... McDonalds does have a double cheese burger.One patty and 2 slices of cheese on top,2 slices of cheese on the bottom.It's only a buck.For me though,that is over kill of processed cheese.I ended up with intense cramps and then was sick for almost 2 weeks.
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7-15-2009 @9:06PM richard said... hey i've got an idea, just don't buy anything from burger king for three months, and see what the franchise aholes opps i mean owners think of that!
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7-15-2009 @9:27PM Kevin said... It doesn't matter if it is $1.00 or %.50, it still will be unaffordable when obama is though with us.
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7-15-2009 @9:22PM Lori said... Arby's gives free food every wednesday. You have to buy a drink or a sandwich, but it istill asavings of 3-4 dollars every time PLUS on the back of your receipt is a coupon for another free sandwich, all you have to do is take a 2 minutes phone survey. Its about time BK did something!!! Even Starbucks has discounts in my area (buy a drink in the am, and get 2 dollars off of one in the PM the same day).
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7-15-2009 @9:31PM Josh said... I paid about $5.64 or so today for a freakin' 2 cheeseburger combo at McDonalds. That's rediculous. We need price control...NOW!
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7-15-2009 @9:37PM Beverly said... I went to McD once and asked them to hold the sauce, they said no, I left. Burger King does it my way.
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7-15-2009 @9:40PM Greg Meyers said... To bad Mcdonald's won't char-broil their burgers. Could you imagine a Big Mac with two patties on a sesame seeded bun with lettuce, pickles, cheese special sauce. The only difference is the patties are grilled over a open flame.
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7-15-2009 @9:50PM St said... ALL FAST FOOD IS OVERPRICED. IMAGINE PAYING OVER $3.00 FOR A WHOPPER OR BIG MAC? AND FRENCH FRIES? A SMALL IS LESS THAN ONE POTATOE!!!
IT'S OUTRAGEOUS, BUT AMERICA IS TOO STUPID AND FAT TO STOP SUPPORTING FAST FOOD RESTAURANTS.
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