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| Hindu goddess Lakshmi. Photo: Meanest Indian, Flickr |
The Hindu American Foundation, via its website, called for an immediate cease to the campaign calling it, "highly disrespectful and offensive to Hindus worldwide."
The ad, which ran only in Spain, showed Lakshmi over a trio of foods (including a doughnut) with the phrase "la merienda es sagrada" -- the snack is sacred, the Telegraph reports.
"We are apologizing because it wasn't our intent to offend anyone," spokeswoman Denise T. Wilson said to the Telegraph. "Burger King Corporation values and respects all of its guests as well as the communities we serve. This in-store advertisement was running to support only local promotion for three restaurants in Spain and was not intended to offend anyone -- out of respect for the Hindu community, the limited-time advertisement has been removed from the restaurants."
In April, a Burger King ad for the "Texican" burger that showing a small wrestler with a Mexican-flag-like cape angered Mexican officials, prompting the chain to apologize.
[Via Telegraph]
| They're funny | |
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| Tasteless |
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7-09-2009 @11:05PM TNTony said... A strong message should be sent to the BK company.
Unfortuately, the only message they care about or understand is the almighty $$.00. The King has crossed the line of good taste and must go. I will join the Boycott. The King must go! PS I really do love the burgers!!!
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7-09-2009 @11:12PM Andre said... At least BK's ads have a spark of wit to them, not like the Carls Jr. ads. That's a joint that REALLY holds their customers in high regard.
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7-10-2009 @2:59AM Bob said... I love Burger King! I wish they would bring their Franchise here to China.
Hey maybe they could have Chairman Mao endorse their burgers and piss off the Chinese....
I am sick of everyone constantly whining. Get a life and stop complaining about petty stuff.
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7-10-2009 @1:53AM Becca said... I think ads making fun of Obama would be more appropriate. He prefers eating in dive restaurants with his wife instead of eating with the officials of Russia. He insulted the Russians so he would understand all the controversy of the Burger King ads.
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7-09-2009 @11:19PM TC said... hindus dont have to be mad at our country if they are mad why did like 6 million come to this country, to make fun of us? Beef is eaten on a daily basis hindus so get on with life not everyone worships a cow
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7-09-2009 @11:23PM Ray said... Really people! Do we really care what some Hindu looser thinks on the other side of the world. Or on this side for pete's sake. So what if the bitch eats, or doesn't eat, cow. The rest of us do. Tell India to "SHUT IT! You don't like it, don't eat there. We serve beef. You wouldn't be interested anyway."
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7-09-2009 @11:27PM JEREMY said... NO DEVOUT HINDU WOULD EAT AT BURGER KING OR MCDONALD'S ANYWAY,SO I'M NOT GOING TO LET SOMEBODY'S RELIGION GET IN THE WAY OF MY EATING ENJOYMENT. I WON'T BE TAKING ANY TRIPS TO BOMBAY OR PAKISTAN ANYTIME SOON. ALSO, I WON'T BE WATCHING THE FOOD CHANNEL ,AS LONG AS THEY CONTINUE TO FEATURE THAT COOKING SHOW WITH PADMA LAKSHMI.
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7-09-2009 @11:32PM Sabretooth said... The ad was not meant to offend, but, it did. I agree, they need a new "King", but, I still prefer them to McDonalds! Personally, I think they should try to see the humor in it. Hell, I'm part Native American, and I'd laugh my @$$ off if they tried to market a pemmican burger! Then again, I've been told I'm a bit sick...
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7-09-2009 @11:36PM Ian Cogneto said... BK has become somewhat irrelevant in the fast food arena. That may be why they're marketing team is coming up with these ridiculous ads. They're reaching for anyone. I especially hate the "Flying Pig Man" with the ribs commercial. There is nothing about that ad that makes me want to rush right out and buy it. BK needs to fire their ad agency, get out there & do some outside in marketing.
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7-10-2009 @10:12AM wakili said... I DO think that Burger King has been going too far, just to sell their produce. Sonic's, McDonalds, or Wendy's ads don't take it to other levels. Besides, I live accross the street from various fast-food restaraunts, with Wendy's, McDonalds, and Burger King all in the same area. McDonalds is the first one closest to my residence, then Wendy's, and last, Burger King. So it only makes sense that I'd go to the closest one. I haven't eaten at Burger King in an 6 years. I'd much rather spend my LAST dollar at McDonalds then save up for Burger King.
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7-10-2009 @8:49AM stepover45 said... Burger King has the worse ads on TV next to Old Navy. Won't make any purchases from either.
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7-09-2009 @11:52PM greg said... burger king is not selling hindus food anyway, way should bk care if it offendes them. its not like they will lose any customer base from hindus...
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7-09-2009 @11:51PM Ed said... Are the hindus a sports team or something?
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7-10-2009 @12:14AM daniel said... I forbid my children to go outside for one yeer do to Al Gore's phony climate change clame. They can
go out for the first tyme Janary 17, 2011, cuz that's when the end of the revolootion will be.
Butt they can send out for all the burger king they want.
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7-09-2009 @11:54PM Ted Mc Neel Sr. said... Nobody ever apologizes when Christianity is attacked and/or in an unfavorable advertisement - its always for Muslims, Hindu's, Taoist, Budda, et al - everything has to be so political correct nowadays! We can't even laugh at ourselves anymore. Life was much better in the 40s/50s/early 60s!
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7-09-2009 @11:56PM Joe said... You people need to get a life, it's an ad not life or death. BK is not going to shut down becuase of a few cry baby, holier then thou people who look for any reason to be offended.
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7-10-2009 @12:04AM Lia said... Whoever is in charge of BK's advertising should be fired. The purpose of advertising is to get people to want to buy your product. Instead, they seem only bent on trying to win some kind of award or something (which will never happen) and they are driving customers away. I agree with Citizen who said the "Square Butts" ad stunk. It did. I don't go to BK anymore. Their ads don't say anything about how good their burgers are; they just seem hell-bent on offending everyone.
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7-10-2009 @12:12AM dchamner3 said... You know what they say: "Sacred(Hindu) cows make the best burgers." Anyone offended by these ads just need to shove a veggie patty down there gullets.
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7-10-2009 @12:08AM m said... I have boycotted BK also...they must have a bunch of child molesting perverts and stalkers doing their ad campaign
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7-10-2009 @12:12AM Chuck said... You idiots spend all that cash with some stupid advertisment firm? Give me a thick patty burger with all the condiments that I like. MAKE your people say PLEASE and THANK YOU and I am happy. FAST, CLEAN and FRIENDLY with a little obvious value and I come back. NOT rocket science here!!!
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