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| Church's Chicken. Photo: AE Creations/flickr |
According to Nation's Restaurant News, quick-service chain Church's Chicken is sending CEO Harsha V. Agadi to stores on its home turf in Texas (the chain started in San Antonio in 1952) today to give away thousands of dollars in cash to randomly selected customers.
As part of the chain's "Random Acts of Goodness" campaign, Agadi will surprise the unsuspecting Church's patrons with $1,000 each -- not exactly chicken feed.
Thus far, the campaign has given away more than $10,000 in cash to startled customers in seven cities.
In a time where recession is the name of the game and unemployment and decreasing paychecks are MVPs, Church's hopes the giveaway will lend a hand to the lucky customers by helping them to pay bills or give the money back to a local community cause -- if the customer feels like contributing a random act of goodness of their own.
"We are thrilled to be giving back to the community in a way that really resonates with our customers," said Jennie Hong, Church's Director of Marketing Services and Communication.
And with 1500 restaurants on four continents and annual global sales of $1.2 billion, Church's has a lot of cash to give.
Slashfood wants to know, is super-sizing the cash an option?
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