Vegemite -- the yeast-based savory spread that is a distant cousin of Marmite, and beloved by Kiwis and Aussies -- is getting a makeover for the first time in 85 years, the Times Online reports.
Kraft Foods surveyed hundreds of thousands of New Zealanders and Australians to find out how they took their morning dose of Vegemite, and found that many wished it was more easily spreadable, or paired it with cream cheese on toast. Thus, the new incarnation incorporates cream cheese and one other secret ingredient.
It remains to be seen whether those who love it will appreciate this new incarnation -- early indicators say "no" -- but the company is cleverly reaching out to those who love it to give this new Vegemite product a new name. Early submissions include "I Just Mite," indicating that rabid fans might just adopt this newcomer.
[Via Times Online]
6-15-2009 @12:14PM Kellie said... Oh, Vegemite. My kneejerk reaction to that name is thinking back to Men At Work's song, "Down Under".
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7-06-2009 @2:37AM Ellen Frenkel said... My immediate reaction to the new products search for a name was
VEGEMOO
VEGEMITE AND VEGEMOO together has a good ring to it.
Discloses its dairy content
Kids would like it.
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7-14-2009 @12:17AM Elizabeth said...
New name: A)VEGIMANNA B) VEGIMANIA
(hevenly Manna and ABBA-Mania both wonderful)
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7-26-2009 @2:55AM annie said... New Name VEGEMELLOW for vegemite which still has the wonderful taste we all love, but a little less bite.... with just a hint of cheese.
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7-26-2009 @2:54AM annie said... New Name VEGEMELLOW for vegemite which still has the wonderful taste we all love, but a little less bite.... with just a hint of cheese.
Reply