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Piers Morgan Strips for Burger King Fragrance Ad

Morgan before his BK ad. Photo: Ferdaus Shamim/WireImage
Way back when Burger King first launched its Flame fragrance in the U.S., Slashfood said the ad featuring a naked King was "sexier than a naked David Hasselhoff with a puppy."

Well company officials must have been reading as they tapped Piers Morgan, Hasselhoff's co-judge on "America's Got Talent," to peddle the "fragrance with the hint of flame-grilled beef" to his British brethren.

"I know what you're thinking," Morgan says in a video on Burger King's U.K. Web site. 'Hard to improve on perfection.'"

The winner of "The Celebrity Apprentice" takes the King's place for this new take on the Flame ad of last winter. Morgan is naked (aside from some Burger King bling) and draped by a red velvet throw for the online ad at Firemeetsdesire.com.

Cutouts of Morgan are set to appear in Burger King restaurants across the U.K.

Last year, the fast-food company sold the Flame fragrance stateside for $3.99. It's available across the pond for about $8.

[Via Daily Mail]


Fast Food Reviews

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Filed Under: Food News, Ingredients, Fast Food
Tags: burger king, BurgerKing, flame, fragrance, meat, piers morgan, PiersMorgan

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Reader comments (Page 2 of 2)

GARY

6-17-2009 @7:54AM GARY said... NOTHING MORE THAN PITYFUL, IMMATURE STUPID ADVERTISING FROM JUVENILE MANAGEMENT AT BURGER KING. DOES NOT DELIVER A GOOD IMAGE. PISS POOR ADVERTISING AND A PISS POOR COMPANY.
Reply

sandy

6-17-2009 @5:35PM sandy said... THEIR ADS ARE REALLY CRAPPY AND THEY ARE THE PERFECT APPETIZER FOR THEIR CRAPPY FOOD!!!
Reply

jw

6-17-2009 @9:54AM jw said... When one compares this ad to the latest Calvin Klein blue jeans ad, it's almost appealing. There is something slightly amusing about it. Where the CK ad has no redeeming value what-so-ever. It sends negative moral ideals to any one who views it. Nothing but garbage.
Reply

Jules1976

6-17-2009 @10:00AM Jules1976 said... Okay, as a mother I find this revolting. However as a business woman, sex sells people, but it should NEVER be brought into a place where you take children. There should be action heros, not naked men at fast food resturants. BK really needs to re evaluate their advertising staff.
Reply

Susan

6-17-2009 @10:35AM Susan said... The comment made by the above parent who was taking their boy scout troup to Burger King should not be feeding anyone's kids that garbage. Now you are going to take them to McDonald's and Wendy's? That's just as bad. You are going to kill those children before they have a chance to grow up feeding them any fastfood. Parents, you need to start teaching your kids to eat healthy salads and green vegetables, not fried items that will clog their arteries and shorten their lives.
Reply

RavinArchangel

6-17-2009 @11:24AM RavinArchangel said... This is just plain gross, sick, disgusting and revolting. But then so is the food at Burger King.
Reply

Dean

6-17-2009 @12:07PM Dean said... He looks like just what he is, an old man that should keep his clothes on.Pathetic
Reply

Nicole

6-17-2009 @1:04PM Nicole said... wow... everyone finds this ad revolting? What I am more disgusted by is that anyone would seriously buy a fragrance that makes them smell like a dang hamburger! Seriously, anyone here really turned on by guy or girl misted down with the scent of a freaking whopper? To, me that is dowright nauseating...
Reply

lacrossemunstr1

6-17-2009 @2:27PM lacrossemunstr1 said... Yes, this is sick and weird. But, I have to wonder, if they HAD to do this, couldn't they have at the very least picked someone slightly more attractive? Piers Morgan isn't even hot at all, he's just gross. And looking at that makes me want to puke, not eat a hamburger.
Reply

JF

6-17-2009 @1:29PM JF said... "YUCK!"

Reply

31 Comments / 2 Pages

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