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Piers Morgan Strips for Burger King Fragrance Ad

Morgan before his BK ad. Photo: Ferdaus Shamim/WireImage
Way back when Burger King first launched its Flame fragrance in the U.S., Slashfood said the ad featuring a naked King was "sexier than a naked David Hasselhoff with a puppy."

Well company officials must have been reading as they tapped Piers Morgan, Hasselhoff's co-judge on "America's Got Talent," to peddle the "fragrance with the hint of flame-grilled beef" to his British brethren.

"I know what you're thinking," Morgan says in a video on Burger King's U.K. Web site. 'Hard to improve on perfection.'"

The winner of "The Celebrity Apprentice" takes the King's place for this new take on the Flame ad of last winter. Morgan is naked (aside from some Burger King bling) and draped by a red velvet throw for the online ad at Firemeetsdesire.com.

Cutouts of Morgan are set to appear in Burger King restaurants across the U.K.

Last year, the fast-food company sold the Flame fragrance stateside for $3.99. It's available across the pond for about $8.

[Via Daily Mail]


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Filed Under: Food News, Ingredients, Fast Food
Tags: burger king, BurgerKing, flame, fragrance, meat, piers morgan, PiersMorgan

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Reader comments (Page 1 of 2)

D.Hearne

6-15-2009 @2:08PM D.Hearne said... I don't knwo who's doing the ads, but they're really annoying, juvenile, and retarded. Makes me more and more stop eating at Burger King. The "Burger King" himself is creepy, reminds me of John Kerry.
Reply

lynneashleyc

6-15-2009 @2:54PM lynneashleyc said... OK, that's just weird! And I agree with D.Hearne,,, I think these commercials are ridiculous and absurd and I have not eaten at BK since the stupid Sponge Bob commercial that's ruining our children! I guess they can't do better??!?
Reply

dabotner

6-15-2009 @2:58PM dabotner said... Burger King sucks. I stopped taking my kids and cub-scout troop there when they started with their stupid ads. Shows "spongebob" liking "butts" and the "king" taking anything he wants including a "girlfriend",, My kids dont need that. McDonalds and Wendys are now getting our business.
Reply

red white & YOU

6-15-2009 @3:06PM red white & YOU said... I agree for the most part with D.Hearne in the above comment. But i really think the "Burger King" himself looks more like a DICK Cheney. You know with the crown and all. I mean if you want things that are NOT good for you, its a perfect match.....
Reply

John

6-15-2009 @3:16PM John said... That's borderline GAY.
Reply

John

6-15-2009 @3:16PM John said... Borderline GAY.
Won't ever eat there again.
Reply

sizemore

6-15-2009 @4:36PM sizemore said... boycott bk smut
Reply

Ally

6-15-2009 @5:15PM Ally said... That's just a gross picture, in my opinion. And while I don't have kids, I have to say I don't think I would let children look at that because it's borderline inappropriate. I can't believe Burger King hasn't thought of how many people will eat elsewhere (where there isn't a disgusting picture of a naked man!!!).
Reply

L. Kaye

6-15-2009 @5:41PM L. Kaye said... Wow these ads are to wierd. BK needs a new advertising team. What type of audience are they trying to appeal to with a nude male reality star? The last thing I want to think about while biting into a a big juicy whopper is a naked Piers Morgan (or any naked person, for that matter)!
The sponge Bob commercials were just too strange & insulting also. Who wants to eat Burger King fast food while thinking about getting a "big butt"? Not me.
Reply

Dan

6-15-2009 @6:23PM Dan said... lynneashleyc, RUINING YOUR CHILDREN? Are you kidding me?!?! I get so annoyed with parents like YOU who blame everything on the media and not enough on the parents who are SUPPOSED TO BE RAISING THEIR CHILDREN. Turn the friggin' channel if you don't like it! I know, that's probably too difficult for you, so you'll blame Burger King for making you fat and lazy.
Reply

Charlie Johnson

6-15-2009 @7:58PM Charlie Johnson said... They could have done away with the red velvet throw and probably just used a strategically placed Whopper Jr.....:>). I also think the ads are a bit weird and my son who is 12 can't stand them and usually changes the channel on his own.
Reply

H

6-15-2009 @8:03PM H said... I have to agree. I can't believe how absurd this ad is. A naked man and the words "With a hint of flame grilled meat" above his head? Then there's the SpongeBob commercial , with the square butts and of course the one for the little burgers that have those girls oohing and ahhing over that guy like they are doing something else. Burger King's ads are just getting plain trashy in a subliminal message kind of sense and there's no reason for them to be either, I mean come on, they sell hamburgers for Pete's sake.
Reply

obabystar

6-15-2009 @8:57PM obabystar said... OMG! OMG! OMG! I have to take a shower...can't...scrub...scent ...of nekkid ugly man ...off me....
Reply

Victoria

6-16-2009 @3:59PM Victoria said... omg. Okay. This is when you know the advertisers are DESPERATE. They get all nasty and gross and who the hell wants to see some mostly naked old guy who looks like he is about to hit the cotton fields?
Reply

Cat Moves

6-16-2009 @7:32PM Cat Moves said... BK is no longer on the list of restaurants any of our family will make the effort to patronize.
We wish them well in Bankruptcy Court and hope BO doesn't give them any money to survive their personal business failure.
Reply

B Madrine

6-15-2009 @10:48PM B Madrine said... I agree with Red White and others. But what I wanna know is who the hell is buying this fragrance??!!? I've worked in fast food enough to know that that is one scent you don't want to wear extensively. UGH!!
Reply

JoJo

6-16-2009 @12:15PM JoJo said... I don't understand why everyone is making such a big F-ing deal, they are ads, thats it. If u don't like em change the damn channel, or maybe 30 seconds of an ad is going to ruin your life and food, it's as east as that, burger king still has good food regardless of good or bad ads, personally i didn't care too much for the spongebob ad but c'mon, wtf was everyone's problem blowing it out of proportion? It's a song that almost everyone has heard in the first place, and all they did was mix it up for spongebob. It's not like they were saying spongebob has a sexy ass lets all grab it. I think it is unlikely your kid is going to go out and start grabbing butts, getting naked, shooting someone, or start stealing their friend's girlfriend from an ad, so get over it...
Reply

Lyn

6-16-2009 @3:29AM Lyn said... sad. just fucking revolting.
Reply

meme

6-16-2009 @3:34AM meme said... I have stopped eating at BK because of their ads. First the "King" starts acting gay (remember the man waking up to find BK in the bed with him with that weird grin on his face?), then the SpongeBob commercials with SpongeBob in the girls' panties while a weirdo leers at them through a viewing glass and BK nods his head toward the pedophile, the Star Trek glasses commercial where BK plays with the boy's nipples, and now this. I like the original chicken sandwich and they have about the best fries but they have lost my business. I just want to know what is going on in their little minds at BK corp?????
Reply

31 Comments / 2 Pages

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