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Do you have what it takes to be the next Colonel Sanders?KFC is searching for a new face for its Kentucky Grilled Chicken (KGC) food line. The fast-food chain is calling for video submissions on its MySpace page through July 7, 2009, in an "Ultimate KGC Fan" contest.
The chicken chain wants entrants to make submissions saying why they should be the new face of the grilled chicken product, which was unveiled in April.
At stake is a lifetime supply of Kentucky Grilled Chicken, which company officials value at $13,000. Semifinalists will be selected on July 25 and the public will have the chance to weigh in on Aug. 1.
The contest comes after KFC came under fire for a botched free Kentucky Grilled Chicken giveaway. Stores ran out of the chicken and diners had to settle for a rain check in May after Oprah Winfrey gave away coupons for a free sample of the new grilled chicken.
But company officials said it was still a win. "The critical thing for us was to get people to eat the chicken, whatever it took," KFC President Roger Eaton told the Associated Press.
KFC Value Menu
by Sara Bonisteel
Col. Sanders has dropped his prices, starting with the KFC Snacker sandwich, which uses Harland Sanders' original 1940 recipe.
KFC
KFC President Roger Eaton returns the chicken chain's secret recipe to a new vault in Louisville, Ky., on Feb. 10, 2009. KFC used the occasion to launch a new value meal with 10 items priced from 99 cents to $1.99. The recipe, handwritten by the chain's founder, Col. Harland Sanders, uses 11 secret herbs and spices.
KFC
A smattering of items included on KFC's new value menu, including the Original Recipe Snacker, a side salad, a snack box, the honey BBQ sandwich, a snack size bowl and a toasted wrap.
KFC
The honey BBQ sandwich is now available on the KFC value menu for $1.99.
KFC
The KFC toasted wrap on the chain's value menu is available for $1.49.
KFC
The chicken chain's new value menu was unveiled nationwide on Feb. 10, 2009, with 10 items priced under $1.99.
KFC
KFC spent about five years developing this new grilled chicken method after several other attempts at fry-free foods failed to catch on, KFC spokesman Rick Maynard told AOL Food in April.
"I can't tell you a lot because it's a proprietary technology and it's also patented," Maynard said. "It uses grill racks: It's an oven that actually grills the product. It takes about 20 minutes. The fact that it's a closed unit, it makes it very tender and juicy and seals in the flavor."
[Via MySpace]
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6-14-2009 @10:15AM justoneskupp2005 said... if it aint broke dont fix it!!!!!!!
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6-14-2009 @11:08AM pd39 said... May I suggest Foghorn Legghorn for the new company spokeschicken!
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6-14-2009 @10:27AM Kitten said... Keep it up and KFC will be going underbecause they're losing customers.
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6-14-2009 @10:50AM web said... all it Kentucky Market, and have a chicken being electrocuted as the mascot.
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6-14-2009 @10:38AM Bernie said...
The Colonel would be the first to develope a new product that would be what his customers wanted. However if KFC intends to dump the image of Colonel Sanders they are making a bigger mistake than free meals without food. I also want to add that they really didn't think out the give away program. Guys, you need massive amounts of food if your goinr to give it away. Maybe you could file for a stimulas package, everybody gettin money from the government!!!!!
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6-14-2009 @10:56AM Chris said... I don't think they're replacing the Colonel as the overall "mascot"; they just want a face for its grilled chicken line.
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6-14-2009 @11:22AM fran said... KFC - don't bother. Heard this new product is a bust. KFC should tout the Colonel's Age of expiration - despite, no doubt, obesity, high blood pressure, hardening of the arteries., etc. from eating his chicken. I'll take a Colonel "bobble" doll with "eat right and still die" slogan along it's base. Oh, and a 15% discount for letting him "bobble" in my back window when I pull thru the drive-thru.
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6-14-2009 @11:26AM toni said... i wanted a piece of fried chicken so i went to kfc. i ordered the strips meal only to find out it no longer comes as extra crispy. i got a couple of sick looking pieces of cold chicken,not only that the mashed potatos was runny.i am a senior citizen so i was told my drink was free. the cost of this nasty dinner was over $7.oo. i wont ever go back.dont care what they name it.
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6-14-2009 @12:39PM joe said... I figure the REAL reason for the change was to get shed of the "slave-owner" look. That was my first thought
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6-14-2009 @12:51PM psyborg1 said... KFC has been going to hell in a handbag, ever since the Colonel died. If they drop the Colonel, it'll just put them in the express lane. As with everything else, KFC hasn't been the same since the corporate moguls got full control.
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6-14-2009 @12:56PM tomlongjr said... I tried the New Grilled Chicken In Virginia. I also was dried out and tasteless. Arby's rotisseried chicken is the best. Takes more than 20 minutes to cook but they cut it when ordered and it is tender and juicy. It has to be grilled whole to remain juicy.
And since today is a new age with AHO in the Whitehouse, KFC is trying to do away with its southern heritage and don't want to be white no more. It's not hip to be white anymore. Next year all whites will have to use the back of the bus and use the whites only back door.
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6-14-2009 @10:54PM Toni said... I hate the grilled chicken! it doesn't even taste that good.
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6-14-2009 @1:59PM Seann said... When you think McDonalds, you think Ronald McDonald. Ronald McDonald is an icon. Colonel Sanders is an icon too. You see his face you think KFC. The Colonel can be part of the new grilled line of products. What KFC needs to do is get rid of the lousy service and the dried out chicken that has been siting around for hours at time. They need to bring back the quality that the Colonel inspired.
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6-14-2009 @1:33PM Jennifer said... I used to love KFC but now I never eat it because all the grease makes me ill. My kids are the same way. YUCK.
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6-14-2009 @1:39PM hobbsoldbg65 said... How about Foghorn Leghorn the rooster from warner Bros cartoons? He could be depicted as strutting and crowing, I 'F' em to death so you can eat 'em .Or how about Reverend Wright, "Americas chickens have come home to roast! "
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6-20-2009 @12:51PM Bill Warnick said... i used to work at jack marshell foods, who had about 30 stores.all stores was clean and well kept.
food was excellent,and service was great.all stores i go to now, that belong to other people, are not like that.dirty stores high prices and small portions is what you get.also health concerns is not
up to par. Bill Warnick
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6-14-2009 @2:06PM Alan Hills said... How about dressing Whoppy-Whoopie Cushion Goldbrick up as a chicken and have her tap dance while munching on a drumstick?
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7-21-2009 @1:49AM Brenda (aka) FIRE said... I ate at KFC about 6 months ago I got food poisoning I took the chicken back that I bought that same night it had blood in it as well as on the bottom side was fresh flour. They returned my money and did call me but there product has really went down hill.I would rather have my own take bisquit flour your chicken some chicken season and put on top with a pat of butter each and bake always good alway fresh .=-) have a great one
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