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Do you have what it takes to be the next Colonel Sanders?KFC is searching for a new face for its Kentucky Grilled Chicken (KGC) food line. The fast-food chain is calling for video submissions on its MySpace page through July 7, 2009, in an "Ultimate KGC Fan" contest.
The chicken chain wants entrants to make submissions saying why they should be the new face of the grilled chicken product, which was unveiled in April.
At stake is a lifetime supply of Kentucky Grilled Chicken, which company officials value at $13,000. Semifinalists will be selected on July 25 and the public will have the chance to weigh in on Aug. 1.
The contest comes after KFC came under fire for a botched free Kentucky Grilled Chicken giveaway. Stores ran out of the chicken and diners had to settle for a rain check in May after Oprah Winfrey gave away coupons for a free sample of the new grilled chicken.
But company officials said it was still a win. "The critical thing for us was to get people to eat the chicken, whatever it took," KFC President Roger Eaton told the Associated Press.
KFC Value Menu
by Sara Bonisteel
Col. Sanders has dropped his prices, starting with the KFC Snacker sandwich, which uses Harland Sanders' original 1940 recipe.
KFC
KFC President Roger Eaton returns the chicken chain's secret recipe to a new vault in Louisville, Ky., on Feb. 10, 2009. KFC used the occasion to launch a new value meal with 10 items priced from 99 cents to $1.99. The recipe, handwritten by the chain's founder, Col. Harland Sanders, uses 11 secret herbs and spices.
KFC
A smattering of items included on KFC's new value menu, including the Original Recipe Snacker, a side salad, a snack box, the honey BBQ sandwich, a snack size bowl and a toasted wrap.
KFC
The honey BBQ sandwich is now available on the KFC value menu for $1.99.
KFC
The KFC toasted wrap on the chain's value menu is available for $1.49.
KFC
The chicken chain's new value menu was unveiled nationwide on Feb. 10, 2009, with 10 items priced under $1.99.
KFC
KFC spent about five years developing this new grilled chicken method after several other attempts at fry-free foods failed to catch on, KFC spokesman Rick Maynard told AOL Food in April.
"I can't tell you a lot because it's a proprietary technology and it's also patented," Maynard said. "It uses grill racks: It's an oven that actually grills the product. It takes about 20 minutes. The fact that it's a closed unit, it makes it very tender and juicy and seals in the flavor."
[Via MySpace]
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6-13-2009 @2:19PM Joe said... Bad mistake. They say change is good--but I for one to begin with, either because of a new recipe and cooking method used, has nearly stopped going to KFC as the Chicken breast are as dry as a bone. I wrote to KFC 2 weeks ago via e-mail and have heard nothing back. A shame. As far as the new face??? The Colonel is a thing "etched in stone" as far as KFC. Don't mess with what success you have left.
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6-13-2009 @8:29PM Eric said... Don't try to fix something that's not broken! Remember the new Coke went down in flames!!!
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6-13-2009 @3:34PM Ken said... I always went to KFC for lunch. Many times it was 4 times per week. There were many times that the counter girl put my lunch together even before I ordered. I always ordered 1 chicken breast and an order of green beans. When KFC came out with roasted chicken, I ordered that. THe chicken breast was so small, it looked like a pigeon, I never returned. The syore is in Eastgate, Ohio. They know who I am.
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6-13-2009 @4:10PM Rainey said... Oh, I am just checking the mailbox everyday for my KENTUCKY FRIED CHICKEN.
That darn rain check coupon hasn't come yet.
I saw the postman licking his fingers the other day as he approached the door.
He didn't look greasy, However, I noticed he had a mischievious grin.
Also, there were some pigeon like bones on the stoop and a grilled scent was looming in the air as he walk away. >>> I WONDER ABOUT THE HOMELESS PEOPLE I GAVE KFC COUPONS TO. HAD THEY RECEIVED THEIR RAINCHECKS VIA MAIL ????
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6-13-2009 @4:16PM Sheryl said... This is a Horrible Idea! The Colonel has been the icon of KFC since it's inception. That's one of the problems with our today's society: they chunk out traditions and try to change historical facts, leaving us with no roots to look back on. And if this is just another "lower fat" campaign, lose it.
Everyone now is aware of "fats" and we're tired of hearing about it. And having two Colonels is just stupid.
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6-14-2009 @6:25AM kaylion said... Doesnt harland have any family to stop this? threaten to sue. if harland isnt in it.........then its just NOT kentucky fried chicken.
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6-14-2009 @7:05AM seneg68gts340 said... KFC isn't what it used to be...........darned good. They have caved to our evil and corrupt government and are using a horrible cooking oil or whatever you call it that has destroyed the great taste.
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6-14-2009 @7:28AM Candy said... Colonel Sanders and his family used to come to the Bodega Restaurant in Plantation, FL in the early 70's. What a nice,generous man and family. What a shame to rewrite history with "KFC", getting rid of his likeness as the symbol for this entity. His was the true hard luck story and how he became a success. That will never happen now, so to rewrite history is very sad to me.
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6-14-2009 @7:52AM dahoss said... I havent ate there in years(and maybe twice in the last ten years). People use to love KFC for a reason, but that reason is no longer there. Not to mention, it's prices have doubled and even tripled with some products since the eighties, yet, minimum wage hasnt even doubled.
If they want ot make changes, then lower those ridiculously high prices. Otherwise, keep your chicken!
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6-14-2009 @8:11AM pizzadr said... Companies only care about your wallet. If you think they care about your bad meal your wrong. Companies only answer e mails that praise........not complain.
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6-14-2009 @8:20AM Freda said... Don't do this, Do not add a new face to KFC. Keep the Colonel as the only face for KFC. If you want to change somthing, lower the price of the chicken so that we can afford to but it more often. KFC cost to much to feed a family now. Lower the price enough that we can buy KFC. The only thing you need to change is the price. You do not need a new face for KFC, just a better value for the money.
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6-14-2009 @8:51AM Susan said... I agree with all the votes here to keep KFC- as is.. why do all execs keep trying to change the good ol days !!! change is not always for the good... we changed the name of our baseball team in our city & it sucked.. they have since changed it back to its original name, which should have never been changed to begin with... I feel highly the same about the 'Colonial'-- leave as is...
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6-14-2009 @8:44AM Molly said... I'd quit wasting my time on finding a replacement for the Colonel and start CLEANING the restaurants I have! I wish the one close to me would WASH their windows and WIPE OUT their window sills. I won' eat at any KFC because I can't get the 'filth' out of my mind. What am I putting in my body? I know you can't always see what goes on in a back kitchen at restaurants, but to see what it looks like in the FRONT is disgusting at KFC.
And hours....never are they open until the time says to close. If it says 9:00, you can drive by and see it all shut up at 8:30. It's become a joke.
POOR, POOR, POOR management and hiring kids that don't care! I think you have to have been a past Walmart greeter before getting hired at KFC!!
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I owe my life to http://cli.gs/PowerColonCleanse
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6-14-2009 @8:47AM david said... It has been made public that the new KFC grilled chicken has BEEF flavoring in the coating. Check it out for yourselves and find the truth.
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6-14-2009 @9:14AM Harry said... I like KFC but have noticed that the amount of the side order has got 25% smaller and some of the sandwiches are also on the skimpy side. Keep it up and you will find yourself laying next to Harlan Sanders !!
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6-14-2009 @9:09AM butwhatdoiknow? said... Reminds me of the "New Coke" screw-up - - I guess it was back in the 80's.
KFC must be run by a bunch of dopes! (But then, aren't most large companies these days??)
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6-14-2009 @9:45AM richard a larsen said... The colonel is dead. LONG LIVE THE KING!
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6-14-2009 @10:01AM steve said... DID ANY OF YOU ACTUALLY READ THE ARTICLE? THEY WANT A NEW FACE FOR THE GRILLED CHICKEN PRODUCT ONLY.... THEY ARE NOT REPLACING MR SANDERS.
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6-14-2009 @10:13AM Dave said... Idiots. Shoot yourselves in all 3 feet. It's like 'changing' the Empire Carpets man. Popularity and success require an icon with longevity. Going d o w n if you kill the Colonel...
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