Do you have what it takes to be the next Colonel Sanders?KFC is searching for a new face for its Kentucky Grilled Chicken (KGC) food line. The fast-food chain is calling for video submissions on its MySpace page through July 7, 2009, in an "Ultimate KGC Fan" contest.
The chicken chain wants entrants to make submissions saying why they should be the new face of the grilled chicken product, which was unveiled in April.
At stake is a lifetime supply of Kentucky Grilled Chicken, which company officials value at $13,000. Semifinalists will be selected on July 25 and the public will have the chance to weigh in on Aug. 1.
The contest comes after KFC came under fire for a botched free Kentucky Grilled Chicken giveaway. Stores ran out of the chicken and diners had to settle for a rain check in May after Oprah Winfrey gave away coupons for a free sample of the new grilled chicken.
But company officials said it was still a win. "The critical thing for us was to get people to eat the chicken, whatever it took," KFC President Roger Eaton told the Associated Press.
KFC Value Menu
by Sara Bonisteel
Col. Sanders has dropped his prices, starting with the KFC Snacker sandwich, which uses Harland Sanders' original 1940 recipe.
KFC
KFC President Roger Eaton returns the chicken chain's secret recipe to a new vault in Louisville, Ky., on Feb. 10, 2009. KFC used the occasion to launch a new value meal with 10 items priced from 99 cents to $1.99. The recipe, handwritten by the chain's founder, Col. Harland Sanders, uses 11 secret herbs and spices.
KFC
A smattering of items included on KFC's new value menu, including the Original Recipe Snacker, a side salad, a snack box, the honey BBQ sandwich, a snack size bowl and a toasted wrap.
KFC
The honey BBQ sandwich is now available on the KFC value menu for $1.99.
KFC
The KFC toasted wrap on the chain's value menu is available for $1.49.
KFC
The chicken chain's new value menu was unveiled nationwide on Feb. 10, 2009, with 10 items priced under $1.99.
KFC
KFC spent about five years developing this new grilled chicken method after several other attempts at fry-free foods failed to catch on, KFC spokesman Rick Maynard told AOL Food in April.
"I can't tell you a lot because it's a proprietary technology and it's also patented," Maynard said. "It uses grill racks: It's an oven that actually grills the product. It takes about 20 minutes. The fact that it's a closed unit, it makes it very tender and juicy and seals in the flavor."
[Via MySpace]
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