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McDonald's Launches McCafé Iced Coffees

The national launch for the new McDonald's coffee line, McCafé, commenced today in their biggest marketing campaign ever. Espresso-based drinks like iced lattes and mochas can now be ordered custom-made with whole or nonfat milk, syrups and whipped cream.

Sound familiar? Yeah, us, too. We were more than curious to see how Mickey D's would stack up against Starbucks and Dunkin' Donuts.

One sip, though, and we were hooked. A nonfat iced mocha loaded up with whipped cream was quite potent, with a strong aroma of Arabica coffee beans. To be honest, if we had been blindfolded, we wouldn't have been able to tell the difference between the Starbucks rendition and these eye-openers.

They don't escape without some criticism: decaf is not an option at this stage of the game. But at only 270 calories, we think these will probably find some fans out there.

Note: Slashfood does not accept compensation of any sort in exchange for reviews.

Filed Under: New Products
Tags: advertising age, AdvertisingAge, mccafes, mcdonalds, mcdonalds new mccafes, McdonaldsNewMccafes

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Reader comments (Page 1 of 1)

ahess2003

5-05-2009 @10:46PM ahess2003 said... I received a coupon for a free iced mocha and enjoyed it way more than I thought I would. I am not a fan of McD's, so this was somewhat of a big deal. I raved about it to friends and family. Then I got another one at a different store. Terrible. If they make these, they have to figure out some way to make it consistently good.
Reply

Java John

5-05-2009 @11:47PM Java John said... I'm a black coffee guy not only because I like it but because its cheaper than the lattes and mochas. My guess is thes Mcafe's are cheaper than SBUX? I might have to drive through mcdonalds in the morning and try one
John
http://www.vacuumcoffeemakerweblog.com
Reply

Sarah

5-06-2009 @10:45AM Sarah said... Every one I have tried out here in Washington from McD's (they have given many, many free coupons out) has been watery, burnt and or has had so much syrup in it it was undrinkable.
To say I was not impressed is being kind.

I was a barista for nearly a decade so I will admit I do have very high standards for what I drink. And no, McD's is NOT cheaper than SB's by much out here. We are talking 25 cents. For 25 cents I would much prefer to have a nicer atmosphere when I walk in. And frankly, I don't eat fast food if I can help it. So I have no reason to want to go to McD's. A non fat latte doesn't cancel out a double cheeseburger!
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Sarah

5-06-2009 @10:48AM Sarah said... And PS: 270 calories????? That is a meal! I can get my drink at SB's for 120 calories! Put down the whipped cream folks. Back away! You do not need it!
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Commaholic

5-07-2009 @9:36PM Commaholic said... I tried a vanilla latte, and I thought it was crap. It had way too much syrup, and the coffee flavor managed to be both thin and harsh, without any smooth edges. I love lattes, and I couldn't even finish it.
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Haley

5-08-2009 @4:44AM Haley said... I live in New Zealand and we have had McCafe for a few years now. I really enjoy their coffee, I think its strong and the baristas never seem to burn it. And whats the harmn in a little whipped cream!
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6 Comments / 1 Pages

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