As several media sources have noted, there has recently been a surge in vodka sales. While these increases have occurred across the board, there has been a particularly large spike in so-called "value" and "popular" brands, which cost less than $9 per bottle.
In addition to the obvious price benefit, there is also the matter of flavor. As The New York Times noted, the premium vodka fad was largely an artificially created phenomenon, and the cheap stuff often tastes just as good as brands that cost five or six times as much.
Of course, as the comments in last November's Top Shelf Vodka post demonstrate, Slashfood's readers have known this for quite some time.
While you may not want to resort to Popov, as the Times seems to suggest, it's worth noting that Smirnoff, Luksusowa and Svedka are all outstanding, low-priced tipples. And, just in case the Times decides to copy us yet again, remember that you heard it here first!