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I posted recently about FOUR wine, a premium wine-in-a-tube from California that boasts eco-friendliness and value. If you follow the trends, you know just how important these two factors are right now for any business. I finally got a chance to try the wine so wanted to do a follow-up post on it, since so many people are still skeptical of boxed wine.
FOUR wine is a Cabernet Sauvignon from Monterey, Paso Robles and Lodi, and I have to admit, the packaging is pretty snazzy. It's something I'd put out at a party for sure, because it's pretty and unusual enough to get questions, and it goes down easy, a full-bodied, deeply fruity wine with dark cherries, stewed plums and lots of sweet vanilla spice. I also think it would be fun to grab a tube of FOUR and take it into a BYOB restaurant, if nothing else than for the look on our server's face as we plunk down a tube of wine with a spigot to go with our dinner.
Retail price is $40 a tube (the equivalent of 4 bottles) and the company says it's worth $100. What's worth $100 to me? Knowing the tube and its contents are 100 percent recyclable, and that the inexpensiveness of the wine is due to a lower production cost and carbon footprint.
A perennial problem with wine is reading about something yummy and not knowing where to buy it, but FOUR has a list of distributors on its Web site. Call the one in your state and they'll let you know where it's sold.
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3-30-2009 @11:14PM gastronomicon said... What I'm curious to know is how long the tubed-wine retains its freshness after its initial opening. I would think that the wine would remain potable longer after it is first opened than an ordinary glass bottle, given that air could not enter through the spigot, but perhaps that is just wishful thinking. If this isn't the case, I would agree that three-liters of wine is a lot to crack into all at once, and would be better saved for a party; but if it is, I can think of nothing better than having four bottles of wine available for leisurely consumption over the course of a few days. Anyone know the deal?
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3-31-2009 @1:37PM Gretchen Roberts said... Yep, you're exactly right--the spigot and bag that contain the wine are vacuum sealed, so the wine is supposed to last a month or longer without spoiling, because oxygen can't get in (or it gets in in very small amounts). So that's why box/tube wine is great to just have, because even though it comes in a big package, it lasts much longer than a regular bottle.
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4-06-2009 @11:42PM edhardy said... thanx for sharing
ED Hardy
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